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In university library environments, the use of digital technologies has been a natural evolution stimulated by the users of the academic world, quite susceptible to changes and innovations. Information before disseminated through physical murals migrated to online communication platforms such as websites, Facebook, Instagram, Twitter, among others. The purpose of this study is to investigate how national and international university libraries how communicate in the modern and technological environment of social media. This research has a qualitative character and will use the method of content analysis in the sense of categorizing the data collected through observation. The study has as pragmatic bias, the elaboration of a communication model aimed at university libraries in the context of social media. [ABSTRACT FROM AUTHOR]