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This master's thesis focuses on the credibility of social media as news sources in journalistic practices in the Czech Republic. The paper is based on the sociological conceptualization of trust put forward by Niklas Luhmann and Piotr Sztompka and its modern adaptation by media scholars, e.g. Thorsten Quandt. The aim of this work has been to find out through thirteen substantive, one- on-one interviews with readers of the print and online media editions of Krkonošský deník how the credibility of news stories depend on the information sources used. The thesis includes the theoretical part that is based on the theoretical conceptualization of trust: from the main concepts and conflict topics to the journalistic practices that should ensure trustworthiness and audiences' perceptions of trustworthiness. The Methodology section describes the area of qualitative research and related procedures, which include a detailed description of the data collection method, which is a semi-structured, in-depth interview, and the characteristics of the research sample. In findings the results of the research from the data obtained through interviews conducted with respondents are interpreted. The conclusion of the thesis is dedicated to summarizing the research results.

This diploma thesis combines the method of monitoring the social impact with the phenomenon of the credibility of non-profit organizations. According to the results of public opinion polls in the Czech Republic, confidence in non-profit organizations has been low for a long time. Lack of transparency and low awareness of the activities and principles of non- profit organizations can be reasons for distrust in non-profit organizations. This thesis aims to present a method of monitoring the impact of those who do not yet know it using a manual based on the results of action research and thus contribute to greater transparency and better presentation of results and later greater credibility of organizations. The theoretical part of the thesis deals with trust and credibility, the method of monitoring the impact and the introduction of the non-profit sector of the Czech Republic. Emphasis is placed on a multi-sided view, practical examples, and data support. The empirical part of this work uses action research and human-centerd design to connect trust and credibility with the method of monitoring the impact in the sphere of non-profit organizations. The result of action research is that the implementation of the impact monitoring method brings with it many changes, which can be distinguished into...

The diploma thesis deals with the role of a television news anchorman/woman. It focuses on the origin of the anchorman, the main and characteristic professional prerequisites, and the differences between the anchormen of public and commercial television. The primary role of the moderator is to inform about current events. But in the same time be objective, neutral, and trustworthy, and leave a way expressing one's own emotions. However, these values may differ as to the television broadcasting system. As part of his role in television, they can be a suitable element in media self-presentation. The thesis focuses on work with commercial and public television, analyses the emotional and professional aspects of his work and his contribution to the creation of news programs. The research is also carried out among the public, which enables the main characteristics and functions of moderators.

V oblasti automatického rozpoznávání obličejů (AFR) byla vyvinuta celá řada metod, které dosahují vynikající úspěšnosti v případě kontrolovaných podmínek. Pokud podmínky nejsou kontrolované nebo jsou kontrolované jen v omezené míře, je úspěšnost významně snížena. Poskytnutí informace indikující pravděpodobnost, jestli je výsledek rozpoznání správný, je tedy velmi žádoucí. Tato práce se zabývá použitím konformního prediktoru (CP), který umožní k výstupu AFR metod přidat dobře kalibrované míry důvěry. CP je kombinován s klasifikátory založenými na deskriptorech POEM a SIFT. Dále je použita vážená kombinace obou klasifikátorů. Porovnáváme úspěšnost pěti způsobů výpočtu míry nonkonformity. Many Automatic face recognition (AFR) methods achieve a high recognition accuracy when the environment is well-controlled. In the case of moderately controlled or fully uncontrolled environments however, the performance of most techniques is dramatically reduced. As a result, the provision of some kind of indication of the likelihood of a recognition being correct is a desirable property of AFR techniques. This work investigates the application of the conformal prediction (CP) framework for extending the output of AFR techniques with well-calibrated measures of confidence. In particular we combine CP with one classifier based on POEM descriptors, one classifier based on SIFT descriptors, and a weighted combination of the similarities computed by the two. We examine and compare the performance of five nonconformity measures.

The dissertation deals with the evolution and current state of literary reportage in the Czech Republic, Poland and France. It puts literary reportage in media context with emphasis on history of the genre and its main representatives, it maps the current state of literary reportage in selected countries, authors, and themes of their texts. It analyzes the factors that affect the work of literary reporters.This thesis in its theoretical part relies on academic publications about the genre of reportage in each state in relation to Polish School of Reportage and its attributes. It also examines the usage of fictional components that affects trustworthiness of literary reportage. The practical part of the thesis is then dedicated to analysis of the reportage Spánek do oběda a zábava do rána by polish reporter Lidia Ostałowska in order to show what kind of impact literary techniques can have on form and content of reportage. To do so, it uses the method of narratological analysis and the concept of narrative gaps. In the end, the findings from the field of the genre are applied in my own authorial reportage called Nantes. Voda, plyn a oheň.

Past studies, that studied facial attractiveness, focus mainly on fluctuating asymmetry, averageness, masculinity, femininity, and skin coloration influences on attractiveness assessment. Their findings have been used by intercultural studies. They have revealed that people from diverse areas prefer differential development of sexually dimorphic cues, according to, e.g. local health and economic situation. We have done an online questionnaire survey. We included Czech (N = 100), Iranian (N = 87) and Turkish (N = 185) facial stimuli and raters of both sexes. We have studied whether members of all the populations would utilize the facial colouration and sexual dimorphism cues in a similar way. We have also tested whether there were differences in the facial width to height ratio (fWHR) between the sexes in all the populations. We have also wondered if the populations differed in the variance of facial skin colouration. Raters from all the populations saw feminine women as attractive. Turks and Czechs found masculine men as attractive, while Iranian women found more average Iranian men as attractive. Averageness positively predicted the attractiveness of the Czech and Turkish faces of both sexes. Older and more average Czech men were considered more masculine by Czech women. More average and younger Czech...

Estimating others characteristics from facial cues plays an important role in our everyday lives. People usually agree in these estimates well and many of these estimates correlate. Majority studies consider one or few character- istics only and their respondents usually are in narrow ranges of ages. This study is partly based on rating of 13 characteristics of 80 men's and women's faces by respondents of various ages. These data were originally collected within yet unpublished study of Jaroslav Flegr, Amy E. Blum and Šebastian Kroupa. In this study I most strikingly found out that: i) older respondents of both genders rates photos of women as more attractive, ii) respondents spend more time by rating faces considered by themselves as more attractive or nice, iii) men rate people with different eye color as more attractive and women rate others with the same eye color as nicer, iv) preferences computed by two methods do not differ much. 1

Apart from their informative and representative functions, annual reports of companies and institutions aim at enhancing the organisations’ image and credibility. According to the theory of communicative action formulated by Habermas (1984), credibility is based on meeting four validity claims, namely truth, sincerity, appropriateness and understandability. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. A short genre incorporated in company annual reports, letters from executives (Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.) represent texts which attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook. Combining the more subjective focus on trustworthiness and a more objectively based provision of credentials and achievements quoted to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement, involvement and even cordiality. The paper analyses “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs and nouns. The principal persuasive strategies identified in this genre contribute to a more public and interactive character of the otherwise relatively private and specialised discourse. The author wishes to acknowledge the support of the Czech Science Foundation, grant project 17-16195S “Persuasion Across Czech and English Specialised Discourses”. Kromě sdělné a reprezentační funkce mají výroční zprávy firem a institucí za cíl zlepšit obraz organizace a posílit její důvěryhodnost. Podle teorie komunikativní akce (Habermas 1984) je důvěryhodnost (kredibilita) založena na splnění čtyř validačních požadavků, jmenovitě pravdivosti, upřímnosti, přiměřenosti a srozumitelnosti. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. A short genre incorporated in company annual reports, letters from executives (Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.) represent texts which attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook. Combining the more subjective focus on trustworthiness and a more objectively based provision of credentials and achievements quoted to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement, involvement and even cordiality. The paper analyses “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs and nouns. The principal persuasive strategies identified in this genre contribute to a more public and interactive character of the otherwise relatively private and specialised discourse. The author wishes to acknowledge the support of the Czech Science Foundation, grant project 17-16195S “Persuasion Across Czech and English Specialised Discourses”. Apart from their informative and representative functions, annual reports of companies and institutions aim at enhancing the organisations’ image and credibility. According to the theory of communicative action formulated by Habermas (1984), credibility is based on meeting four validity claims, namely truth, sincerity, appropriateness and understandability. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. A short genre incorporated in company annual reports, letters from executives (Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.) represent texts which attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook. Combining the more subjective focus on trustworthiness and a more objectively based provision of credentials and achievements quoted to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement, involvement and even cordiality. The paper analyses “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs and nouns. The principal persuasive strategies identified in this genre contribute to a more public and interactive character of the otherwise relatively private and specialised discourse.

One of the prime purposes of corporate and institutional annual reports is to persuade different classes of stakeholders of the organisation´s credibility, competence, efficiency and good management. Since credibility is boosted by the organisation´s ability to prove expertise and trust as its major components, annual reports focus in their text sections on appropriate interpretation of facts so that a positive image of the reporting company is enhanced. This paper analyses reviews of the previous year and outlooks for the future period, found typically in sections called Strategic report, Business review, Strategy and outlook, Management review etc. They aim at persuading readers of a company´s competent and efficient management, positive current economic situation and optimistic future. They focus rather on achievements and successful events, but the principle of objectivity and evidentiality (cf. Habermas 1984, who lists truth, sincerity, appropriateness and understandability as validity claims of credibility) makes them to mention also the failures and losses. However, appropriate selection of linguistic means and presentation strategies minimise the potential harm done to the image of a company and maximise its credibility. As Sperber (2010) claims, to achieve trustworthiness both the speaker and content must be assessed as competent. Linguistic means of (implicit rather than explicit) persuasion were analysed in a subcorpus of English and Czech business documents, included in the Corpus of English and Czech Specialised Discourses (CECSD 2017), with the main focus on choices of semantically positive verbs, nouns and adjectives. Jedním z hlavních cílů firemních a institucionálních výročních zpráv je přesvědčit různé typy zainteresovaných adresátů o důvěryhodnosti, kompetentnosti, efektivnosti a správném řízení dané organizace. Protože důvěryhodnost (kredibilitu) je možno zvýšit schopností organizace prokázat její odbornost a kompetenci jakožto hlavní složky kredibility, výroční zprávy se ve svých textových oddílech zaměřují na vhodnou interpretaci skutečnosti, tak aby byla posílena pozivní image reportující organizace. Tento článek analyzuje přehledy předchozího roku a výhledy do příštího období, jež se typicky nacházejí v sekcích zvaných Strategic report, Business review, Strategy and outlook, Management review atd. Tyto oddíly se snaží přesvědčit čtenáře o kompetentním a efektivním managementu firmy, kladné současné hospodářské situaci a optimistické budoucnosti. Spíše zdůrazňují dosažené úspěchy a úspěšné události, avšak zásada objektivity a průkaznosti (srov. Habermas 1984, který řadí pravdivost, upřímnost, přiměřenost a srozumitelnost k požadavkům na platnost (validity claims) důvěryhodnosti) je nutí zmínit se také o nezdarech a ztrátách. Nicméně, odpovídající výběr jazykových prostředků a prezentačních strategií minimalizují potenciální škody způsobené reputaci společnosti a maximalizují její důvěryhodnost. Jak tvrdí Sperber (2010), aby bylo dosaženo důvěryhodnosti, musí mluvčí a obsah být posouzeny jako kompetentní. Přesvědčovací jazykové prostředky (spíše implicitní než explicitní) byly analyzovány v subkorpusu anglických a českých ekonomických dokumentů, zahrnutého do Korpusu anglického a českého specializovaného diskurzu (CECSD 2017), s hlavním důrazem na volby sloves, substantiv a adjektiv s pozitivními konotacemi. One of the prime purposes of corporate and institutional annual reports is to persuade different classes of stakeholders of the organisation´s credibility, competence, efficiency and good management. Since credibility is boosted by the organisation´s ability to prove expertise and trust as its major components, annual reports focus in their text sections on appropriate interpretation of facts so that a positive image of the reporting company is enhanced. This paper analyses reviews of the previous year and outlooks for the future period, found typically in sections called Strategic report, Business review, Strategy and outlook, Management review etc. They aim at persuading readers of a company´s competent and efficient management, positive current economic situation and optimistic future. They focus rather on achievements and successful events, but the principle of objectivity and evidentiality (cf. Habermas 1984, who lists truth, sincerity, appropriateness and understandability as validity claims of credibility) makes them to mention also the failures and losses. However, appropriate selection of linguistic means and presentation strategies minimise the potential harm done to the image of a company and maximise its credibility. As Sperber (2010) claims, to achieve trustworthiness both the speaker and content must be assessed as competent. Linguistic means of (implicit rather than explicit) persuasion were analysed in a subcorpus of English and Czech business documents, included in the Corpus of English and Czech Specialised Discourses (CECSD 2017), with the main focus on choices of semantically positive verbs, nouns and adjectives.

Hlávková Barbora. User experience focused on credibility in e-commerce. Brno: Mendel University in Brno, 2017. The thesis deals with User experience focused on credibility in e-commerce survey of the Y generation. To determine the perception of the credibility on e-shops was used eye tracking (n = 30) with in-depth interviews (n = 30) and questionnaire survey (n = 155). The aim of the thesis is to suggest general recommendations for e-commerce in terms of consumer trust.

This thesis deals with fundraising of non-profit organisations. The scope of the thesis is to provide the reader with basic information about fundraising, and to apply this information in order to evaluate the fundraising of a selected non-profit organisation. First of all, this work defines the non-profit sector and its long-term sustainability, then the work deals with the fundraising itself. Issues connected with credibility of the organisation and its webpages are included in the part concerning fundraising.These factors establish a competitive advantage in activities that are focused on fundraising. These theoretical foundations are applied on a chosen non-profit organisation, and additionaly, the webpages of the organisation are also analysed, and an ASNO14 non-profit organisation reliability analysis is carried out. The data used in the practical part was collected through an analysis of annual reports of the organisation, webpage analysis and through a personal interview. The ending of this thesis includes an overall evaluation and improvement proposals.

This study reports on research stimulated by Lev-Ari and Keysar (2010) who showed that native listeners find statements delivered by foreign-accented speakers to be less true than those read by native speakers. Our objective was to replicate the study with non-native listeners to see whether this effect is also relevant in international communication contexts. The same set of statements from the original study was recorded by 6 native and 6 non-native speakers of English. 121 non-native listeners rated the truthfulness of the statements on a 7-point scale. The results of our study tentatively do confirm a negative bias against non-native speakers as perceived by non-native listeners, showing that subconscious attitudes to language varieties are also relevant in communication among non-native speakers.

Trust between states and the principle of mutual trust in international law This thesis focuses on the role of trust in international law. The main objective is to assess the position and use of trust between states and in relevant areas and institutes of international law. Another key objective is to clarify the function of the principle of mutual trust. The thesis core is divided into three research areas. The first one aims to describe the use of principle of mutual trust and its application in international and European law. It addresses the question of who should carry the risk of trust. It concludes that the state which puts trust in another state should bear all the risks associated with it. The second area discusses confidence-building measures which are theoretically analyzed and further explored in the context of the current events of the ongoing Russian-Ukrainian conflict that started in the year 2014. The purpose of this section is to ascertain how trust is created between states, whether confidence-building measures are effective and what they bring into international law. The aim of this chapter is to ascertain how trust is created between states, whether confidence-building measures are effective and what they bring into international law. The author believes that trust between...

Author analyses three protracted conflicts of the 20th century (Cold War, Israeli-Arab Conflict and Indo-Pakistani Rivalry) in both qualitative and quantitative manner in order to find out an answer for the following research question: "Does a deterrence failure caused by a lack of credibility increase the likelihood of general deterrence failure in the next crisis?"

In this thesis I deal with three literary reportages from the collection Pánbůh zaplať by the Polish journalist and writer Wojciech Tochman who represents the Polish School of Reportage. These are the reportages Člověk, který vstal z kolejí, Vzteklý pes and Mojžíšův keř. I focus on what kind of narrative techniques Tochman uses in the process of writing reportages, what kind of function they have and if the usage of these narrative techniques influences the trustworthiness of a literary reportage. In the case studies I analyze every reportage with the help of a one chosen narrative technique. In the reportage Člověk, který vstal z kolejí I focus on the narrative gaps, in Vzteklý pes I deal with the usage of focalisation and in Mojžíšův keř is the main focus the storytelling through characters. Literary analyses show that the narrative techniques are used for better coherence and impresivness of Tochman's texts. These techniques help to express experiences of described characters and allow an independent interpretation to the reader. They are also used as references to important social phenomenona which enable to Tochman to bring universal testimony about the subjects of literary reportages. The thesis also deals with the problem of the trusthworthiness of literary reportages which leads to an...

The aim of this thesis is to investigate the influence of foreign accent on credibility of non- native speakers of English. The study was inspired by Lev-Ari and Keysar (2010), who observed that native speakers of English are less likely to believe non-native speakers. In our research we used the same set of statements and similar settings of the experiment to find out whether foreign accent will have the same negative effect on credibility of non- native speakers as perceived by non-native listeners. 6 native speakers from Britain and the USA, and 6 non-native speakers recorded the set of trivia statements for the test and 45 non-native listeners rated on a scale whether they thought the statement they hear is true or not. The results were analysed from multiple points of view such as the influence of accent on credibility, the influence of gender on credibility, and we have also analysed the individual speakers and items in the test to see if the results could be influenced by the behaviour of one individual speaker or an item. The results of the experiment revealed that foreign accent has a negative effect on the credibility of non-native speakers as perceived by non-native listeners. Czech respondents rated British accent of English to be the most credible, while people who spoke with a foreign...

The subject of my thesis is perception of crisis communication through social network. The aim of this work is to verify the connection and context between social network, interpretation and risk evaluation. The first theoretical part deals on the research of appropriate literature and defines key words like perception of information, communication, crisis communication, social medias and social networks. It also analyses the structure and communication process, types of communication, theoretical models of crisis communication, instruments of crisis communication and social networks themselves such as Twitter and Facebook. The theoretical part is the basis of the empirical part, which describes the realization of the research among college students. Stated hypotheses lead to the formulation of research questions and build the questionnaire. The questions in the questionnaire are built to verify that the high number of shared posts, sharing a particular user or a large number of controversial comments to that contribution may be related to the interpretation and evaluation of the crisis. It is emerging from the research that the high amount of sharing a post and the concrete person who shares this post has influence on the interpretation and evaluation of the risk. Benefit of this work is the fact that...

The theme of this work is the phenomenon of trustworthiness. With reference to the approach of the European Values Survey, the trustworthiness is mapped by attitudes justification of behaviours called as the every day crime (avoiding a fare on public transport, cheating on taxes, etc.) and other phenomena, that might be questionable or dilemmatic from an ethical perspective (adultery, abortion, etc. ). Through cluster analysis are defined four groups of people, different in trustworthy level and the importance they attach to the problems under consideration. The aim of the following analysis is to discover whether and to what extent, from each of these groups differ in terms of trust and socio-demographic and socioeconomic characteristics. The results show, that interpersonal and institutional trust is not the same in the groups, but this diference, with the exception of trust in the Church, is not great. The analysis also suggests a connection between untrustworthiness and younger age and dissatisfaction with a life. The phenomenon of trust is examined using data from the European Values Study, specifically the wave realized in 2008. The work relates to the situation in the Czech Republic Key words: trustworthiness, interpersonal trust, institutional trust, every day crime, legal cynicism, social...

This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.

The term crisis of journalism is widely discussed nowadays. This paper examines whether journalism is in crisis, or whether it is a development caused by changes in the digital world. It also examines possible causes of this crisis and transformation in the digital world. One of the main causes of this is a perceived loss of credibility of the information given to the public. Therefore, there is a deeper interpretation of what trust and trustworthiness is and what can dis/trust cause in the society. In the context of the changes which journalism faces today, it describes the transformation of the role of the audience to active self-editor and outlines how the audience must orientate in the news itself. Otherwise, the media focused on earnings will continue to thrive on sensationalism and moral panics that will negatively effect social reality. In the empirical part this paper deals with the case of Břeclav in 2012, which is an exemplary example of moral panic with consequences.

We will discuss here the issue of manipulation in the digital era of photojournalism. At first we will describe the relation between photography and its referent inculding its ability to represent the reality. Depicting the contrast between analogue and digital photography we will point out the independent position of digital photography from its referent, which is creating better possibilities for manipulation and decreasing the credibility of photography. Then we will analyze the text The Dusk of Photojournalism? that is reflecting these perspective and offering the solution increasing the position of the relation between photography and its referent. By contrast we will analyze the text called Photojournalism is dead, long live photojournalism. Why digitization can increase the credibility of journalistic photography? which considers this perspective as obsolete and offers us the new perspective of the relation between photography and its viewers, that could increase the credibility of photography in photojournalism. According to these two major perspectives we will point out whether it is possible to consider this option of photography - viewers relation as a relevant alternative. Based on these conclusions we will point out the major point of credibility of journalistic photography and imply...

The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.

Title: Disruption of movement or cohesion of groups through individuals Author: Jiří Vejmola Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor of the master thesis: Mgr. Roman Neruda, CSc., Institute of Computer Science of the ASCR, v. v. i. Abstract: Just a few of informed and like-minded individuals, guides, are needed to lead otherwise naive group. We look at some of the possible changes that can be caused by the presence of another informed individual with different intentions, an intruder. It is implied that he cannot cause anything significant under normal circumstances. To counter that and to increase his chances of success we intruduce a new parameter - credibility. We explore how it changes the overall behaviour. We show that by applying it to the intruder his influence over others increases. This in turn makes naive individuals more willing to follow him. We show that if the right conditions are met he can eventually become the one who leads the group. Keywords: multi-agent system, swarm intelligence, emergence, credibility

Differences in perception of the human face is caused by variability in facial features, which stands in the face properties, such as attractiveness, dominance and trustworthiness. This literature review focuses on the perception of trustworthiness and its impact to social interactions. The attention is also paid to possible evolutionary mechanisms such as sexual selection. Moreover, this work deals with the neurohormonal causes in the perception of trustworthiness, wherein the subcortical brain region called the amygdala plays the main role. Keywords: perception, the human face, trustworthiness, the amygdala, sexual selection

A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The theoretical part of this methodology ends with a way how the success and...

The goal of our thesis was to study the relation between trust and media. Therefore, we have introduced some selected theoretical approaches of trust in relation to society and we have also formulated our own theoretical implications on the basis of this review which we have later used in our research of trust in media. In the theoretical part we have defined the concept of trust in terms of two key principals of trust based on the rational and intuitive understanding of trust. We have described hierarchical levels of trust in society and then we have focused on interpersonal and system level. We have reviewed selected theoretical approaches to trust and we have outlined the development of trust within sociology. We have explained the function of media in society and pointed out the reasons of the interest in studying trust in media together with the review of the concepts of media effects. Then we have briefly summarized the empirical research and mentioned the situation in the Czech Republic. Finally we have suggested some phenomenons that may cause the decrease in trust are named. In the research part we have concerned with the analysis between media source popularity operetionalised as a frequency of using of the media source and its credibility perceived by recipients. Another research goal...

The credibility of a grey literature digital repository can be supported by a specialized audit. An audit of credibility declares that the digital repository is not only a safe place for storage, providing access and migrating to new versions of document formats, it also asserts the care components required of a digital repository environment, including the mandate, typology, policy, team, etc. This audit is very important in showcasing to participants and users the quality and safety of the data process. This paper will present DRAMBORA (Digital Repository Audit Method Based on Risk Assessment), a methodology and tool for auditing a trustworthy digital repository of grey literature. DRAMBORA is an online instrument which helps organizations develop documentation and identify the risks of a digital repository. DRAMBORA is accessible from http://www.repositoryaudit.eu. The paper will also summarize prevailing advantages and disadvantages of DRAMBORA. The second part of this paper will describe the audit of the National Repository of Grey Literature (NRGL) as a trustworthy digital repository using DRAMBORA as part of creating a digital repository of grey literature in the National Technical Library (NTK). The most important outcome of the audit was represented by the identified risks connected to the repository and potentially endangering its operation, quality, image, and other features. The main principle of the DRAMBORA audit and, at the same time, its main contribution, is its iteration (i.e. its repetition after a certain time period in new conditions when the original risks are reassessed; the measurements adopted for solution are assessed and new risks are identified).

Title of dissertation: Web Audit Methodology A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The second part of this work...

Human face is a complex semantic organ, which among others reflects also human individuality due to the high variance of facial morphologies. This study examines the relationship between psychological characteristics and social status. Moreover, we have analyzed variability in facial form and its relation to a particular social rank. The study was performed on a set of photographs containing 55 pictures of men in a management position. These photographs were evaluated by 47 male (average age - 22 years) and 77 female (average age 21,6 years) respondents. The data were analyzed by means of classical methods of statistical testing as well as geometric morphometrics methods. This study tests whether there is a relation between three psychological characteristics - dominance, attractiveness, trustworthiness - and social status. The effect of perceived dominance and attractiveness on social status were not significant. Nevertheless, we found statistically significant relationship between perceived trustworthiness and social rank. We were not able to detect morphological facial structures, which would distinguish the heads of department from the chief executive directors. However the parametric tests discovered statistically significant differences between the facial morphology of a trustworthy and...

This paper deals with the substance of the word "information" and its influence on the formation of information society. It also focuses on the resources from which the information is acquired with an emphasis on the Internet and its trustworthiness. In the paper there are various aspects of the information society and more importantly the topic of financial crisis connected with the informatization issue. Ultimately, there are instructions how to proceed when checking the trustworthiness of information.

The business is a part of our everyday life. With the advent of information technology and networks, especially the Internet, the communication with a tradesman substantially changed. The customer is no longer in direct contact with the seller and there is a question of trust, whether or not the transaction realized. It is also the essence of this work. It aims primarily to identify particular factors of trust and trustworthiness in electronic commerce. Among its other aims belong the illustration of these factors in practice to existing shop and also make up a kind of manual for the creation of e-shop, which will give the customer the feeling of the biggest trust. The study is divided into three parts. The first of them is theoretical and describes the results of foreign studies that have been made in connection with the trust on the Internet. In the second part is outlined a brief look at home market, Czech, through available documents and a questionnaire investigation. And the last part is practical. Part of it is a look at particular factors of trust in the existing e-shop and a procedure for creating a new e-commerce with the use of gained knowledge. Master's thesis may, in practice, serve customers who use it in determining the trustworthiness of the tradesman. Also in this study may incipient tradesman find facts that can help them to create and running of a trusted e-commerce.

Information, the internet and credibility are terms, who are at the present time very up-to-date and often analyse. This work treat of great information medium the present - about the internet and about credibility of information on him found by. Destination work is not hand concrete directions, as by evaluation credibility move on, but rather point out to possible point of view. In first part meet terms information and the internet, who myself for better representation near specify. Second, crucial part work treat of credibility of information publish on the internet. Point especially on already incurred model assessing credibility and on summary several point, who us can help by decide on credibility of information.

Práce se zabývá duveryhodností informací a jejím hodnocením. Uvádí postupy a kritéria, podle nichž by mela být duveryhodnost overována, a která by mela prispet k jejímu overování, a to predevším na internetu. Ten je jako médium v soucasnosti nejvetším zdrojem informací a k jejich vyhledávání je nejcasteji využíván. Cílem práce, je také poukázat na nekteré konkrétní služby a zdroje, se kterými se lze na internetu setkat, nastínit cestu, kterou by se mel ubírat vývoj v oblasti hodnocení duveryhodnosti informací, a poukázat na role, jaké by meli v tomto procesu zastávat informacní pracovníci a bežní uživatelé.

Internet obsahuje spoustu nedůvěryhodných informací, a proto je důležité umět tuto důvěryhodnost posoudit a umět vybrat jen kredibilní data. Mít základní přehled o tom, co od některých konkrétních zdrojů na internetu očekávat a vědět které jsou považovány za velmi seriózní a které naopak jsou příznačné svou velkou míru nedůvěryhodnosti.