316 results on '"d'Astous, Alain"'
Search Results
2. Learning
3. Attitudes and affective states
4. Introduction to cultural consumption
5. Perception
6. Marketing culture and the arts
7. Personality and self-concept
8. Reference groups, culture, and subcultures
9. Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
10. Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorship
11. Product-Country Images in a Latin-American Multi Cultural Context
12. A Study of Country-of-Origin Effects in Africa
13. Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics
14. Exporting to Morocco: Consumer Perceptions of Countries of Origin
15. I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset
16. Brand Stereotyping and Image Transfer in Concurrent Sponsorships
17. Leveraging social media to enhance recruitment effectiveness : A Facebook experiment
18. Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
19. The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
20. Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study
21. The sponsorship‐advertising interface: is less better for sponsors?
22. Product‐country fit in the Canadian context
23. Heuristic and Analytic Processing in Online Sports Betting
24. Social Networks and Credit Card Overspending Among Young Adult Consumers
25. Perceptions of countries based on personality traits: a study in China
26. Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal
27. Product‐country images in the arts: a multi‐country study
28. Inciting consumers to buy fairly‐traded products: a field experiment
29. Antecedents, moderators and dimensions of country‐of‐origin evaluations
30. Understanding Consumers' Ethical Justifications: A Scale for Appraising Consumers' Reasons for Not Behaving Ethically
31. An experimental investigation of the use of brand extension and co‐branding strategies in the arts
32. An inquiry into the factors that impact on consumer appreciation of a board game
33. Effects of Country-Genre Congruence on the Evaluation of Movies: The Moderating Role of Critical Reviews and Moviegoers' Prior Knowledge
34. National versus store brand effects on consumer evaluation of a garment
35. Country images of technological products in Taiwan
36. The Personality of Cultural Festivals: Scale Development and Applications
37. Perceptions of countries as producers of consumer goods : A T‐shirt study in China
38. Consumer Perception of Private Versus Public Sponsorship of the Arts
39. Moviegoers' Consultation of Film Reviews in the Search for Information: A Multi-country Study
40. An experimental investigation of factors affecting consumers' perceptions of sales promotions
41. Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study
42. Product-Country Images in a Latin-American Multi Cultural Context
43. Understanding consumer reactions to premium‐based promotional offers
44. The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries
45. Consumer evaluations of brand imitations
46. CANADIAN CONSUMERS' PERCEPTIONS OF PRODUCTS MADE IN NEWLY INDUSTRIALIZING EAST ASIAN COUNTRIES
47. Moviegoers' Consultation of Critical Reviews: Psychological Antecedents and Consequences
48. The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions
49. Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions
50. Understanding Consumer Reactions to Premium-based Promotional Offers–Abstract
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.