269 results on '"consumer behaviors"'
Search Results
2. Sustainable Finance Beyond Banking Shaping the Future of Financial Technology
- Author
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Batchu, Ravi Kumar, Settibathini, Venkata S. K., Ghosh, Ashish, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, Whig, Pawan, editor, Silva, Nuno, editor, Elngar, Ahmad A., editor, Aneja, Nagender, editor, and Sharma, Pavika, editor
- Published
- 2025
- Full Text
- View/download PDF
3. Portion Size Norms of Discretionary Foods and Eating Settings: A Repeated Cross-Sectional Study.
- Author
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Liu, Qingzhou, Allman-Farinelli, Margaret, and Rangan, Anna
- Abstract
Background: The increase in serving sizes of energy-dense nutrient-poor discretionary foods over time, with attractively presented large servings and package sizes, has led to portion distortion and a new 'normal' for serving sizes. Little data exists on the variations of portion size norms of discretionary foods across settings. This study aimed to examine the differences in the range of normal portion sizes of commonly consumed foods between home and out-of-home settings (coffee shops, restaurants). Methods: A repeated cross-sectional design was used, with nine selected discretionary foods and beverages included in a validated online image-series questionnaire. Participants completed the questionnaire at two time points to report their normal portion sizes in home and out-of-home settings. Quantile regression models were used to examine differences in the range of normal portion sizes (17th to 83rd percentile, representing the majority of the study population) between settings. Results: A final sample of 295 participants was included in the analysis (51% females, mean age 40 ± 14 years). The ranges of normal portion sizes did not differ by settings for all test foods except for sugar-sweetened beverages (SSB) tested in both containers and glassware. SSB showed smaller normal portion sizes at home compared to fast food restaurants (in a bottle/can and in a glass/cup; p < 0.001). Conclusions: These findings suggest that the portion size norms of many discretionary foods are mostly consistent in home and out-of-home settings. As the typical serving sizes available to consumers in the out-of-home settings are large, it is essential to establish practical serving size guidelines directed at the food industry to increase the availability of smaller size options and empower consumers towards better portion control. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. Integrating TRA and SET to Influence Food Waste Reduction in Buffet-Style Restaurants: A Gender-Specific Approach.
- Author
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Zhu, Qianni and Liu, Pei
- Abstract
As one of the major greenhouse gas emission contributors, the food service industry, particularly buffet-style restaurants, is responsible for reducing food waste. This study explores the factors that shape consumer behavior toward food waste reduction in buffet-style restaurants based on the Theory of Reasoned Action (TRA) and Social Exchange theory (SET), as well as analyzing the gender differences in these determinants, offering practical insights for the restaurant industry. This study also uses structural equation modeling and group analysis to examine a total of 547 valid responses gathered through an online survey, including 286 male (52.3%) and 258 female (47.2%) respondents. The findings underscore the attitudes, subjective norms, and establishment policies that emerge as critical drivers of consumer behavior in buffet-style dining settings. Notably, significant gender differences are observed in attitudes and establishment policies. In light of these results, we recommend strategies that include enhancing consumer attitudes and implementing penalty policies within restaurant operations. Restaurants could display visual signs and images related to reducing food waste, provide detailed portion size information, and apply monetary fines for excess waste to reduce consumers' food waste intentions. These strategies are particularly effective for male consumers, who are more influenced by these factors compared to female consumers. This research contributes valuable guidance for the industry's efforts to address food waste concerns, emphasizing gender differences and promoting environmentally responsible behavior among consumers. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
5. What theories can be used to study hospitality and tourism consumers in the post-pandemic era?
- Author
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Xu, Jing Bill and Yan, Libo
- Published
- 2024
- Full Text
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6. Consumers' Behavioral Willingness to Use Green Financial Products: An Empirical Study within a Theoretical Framework.
- Author
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Xie, Xiangwei, Gong, Chunxi, Su, Zhenqing, Nie, Yufei, and Kim, Woohyoung
- Subjects
- *
SUSTAINABLE consumption , *CONSUMER behavior , *GREEN products , *STRUCTURAL equation modeling , *SELF-determination theory - Abstract
In an era marked by the expansion of the Internet economy and the intensification of environmental concerns, the convergence of digital finance and green finance has emerged as a significant global trend. China's Alipay Ant Forest, an innovative green financial product, has successfully quantified carbon emission reductions resulting from users' green consumption patterns, establishing the first carbon account-based green financial product and pioneering an innovative "green finance plus gamification" model. However, the academic literature has not fully explained the underlying mechanisms that drive consumer engagement with such green financial products. This study, motivated by the academic question of what factors influence consumers' willingness to use green financial products, employs Ant Forest as a case study and develops a novel structural equation model based on self-determination theory, customer-perceived value, and the technology acceptance model. The model incorporates user type as a control variable and considers autonomy, gamification, and bonuses as key independent variables, with customer-perceived value serving as a mediating variable. Data collection involved 606 participants, enabling a comprehensive analysis of the factors influencing users' willingness to engage with green financial products. The findings support the proposed hypothesis, identifying several significant predictors of users' willingness to use green financial products, with the exception of age. This study advances the theoretical understanding of consumer behavior towards green financial products by integrating self-determination theory, customer-perceived value, and the technology acceptance model, while also offering practical insights for marketing strategies. It explores the interface between digital finance, environmental sustainability, and consumer behavior, highlighting opportunities for financial institutions to leverage Internet applications to promote green financial services and enhance their marketing approaches to influence consumer adoption. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
7. Business Model Evolution in the Age of NFTs and the Metaverse.
- Author
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Madanchian, Mitra and Taherdoost, Hamed
- Subjects
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NON-fungible tokens , *SHARED virtual environments , *CONSUMER behavior , *VALUE creation , *VIRTUAL reality - Abstract
The dynamic progression of technology has induced a profound metamorphosis within the realm of commerce, ushering in novel prospects and trials for enterprises spanning diverse sectors. In contemporary times, the rise in non-fungible tokens (NFTs) and the conception of the Metaverse have ensnared the focus of corporate entities and visionary proprietors alike. This article explores the transformation of business frameworks during the era of NFTs and the Metaverse. It delves into traditional paradigms, clarifies the unique characteristics of NFTs, and examines their potential impacts on commerce. This article investigates the convergence of virtual reality (VR), augmented reality (AR), and blockchain technology within the Metaverse. To investigate these transformations, this study undertakes a comprehensive literature evaluation. The findings highlight how NFTs and the Metaverse have introduced new avenues for generating revenue and creating value. These advancements are achieved through the utilization of smart contracts and adaptable strategies that cater to evolving consumer behaviors. This article also addresses significant challenges in this landscape and provides a forward-looking perspective on the anticipated trajectory. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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8. Ethical and Sustainable Consumer Behaviours Within the Context of Food Ethics
- Author
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Çelik, Esra and Bogueva, Diana, editor
- Published
- 2024
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9. Effect of Product Packaging on Consumer Behaviors
- Author
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Lin, Jingyi, Appolloni, Andrea, Series Editor, Caracciolo, Francesco, Series Editor, Ding, Zhuoqi, Series Editor, Gogas, Periklis, Series Editor, Huang, Gordon, Series Editor, Nartea, Gilbert, Series Editor, Ngo, Thanh, Series Editor, Striełkowski, Wadim, Series Editor, Magdalena, Radulescu, editor, Majoul, Bootheina, editor, Singh, Satya Narayan, editor, and Rauf, Abdul, editor
- Published
- 2024
- Full Text
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10. Media Management and Business Strategy: Ensuring Competitiveness and Profitability
- Author
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Zhang, Xiangyue, Appolloni, Andrea, Series Editor, Caracciolo, Francesco, Series Editor, Ding, Zhuoqi, Series Editor, Gogas, Periklis, Series Editor, Huang, Gordon, Series Editor, Nartea, Gilbert, Series Editor, Ngo, Thanh, Series Editor, Striełkowski, Wadim, Series Editor, Elbagory, Khaled, editor, Wu, Zefu, editor, Al-Jaifi, Hamdan Amer Ali, editor, and Zabri, Shafie Mohamed, editor
- Published
- 2024
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11. E-Commerce and Digital Financial Services During COVID-19 and Potential for Expansion in Post-pandemic: Insights from Vietnamese Consumer Behaviors
- Author
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Le, Quan Vu, Tran, Truc Thanh, Thuan, Nguyen Hoang, editor, Dang-Pham, Duy, editor, Le, Hoanh-Su, editor, and Phan, Tuan Q., editor
- Published
- 2024
- Full Text
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12. Demographic analysis of online grocery shopping during the COVID-19 pandemic: a theoretical perspective with an expanded technology acceptance model
- Author
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Ali AbdulHussein, Stanko Dimitrov, and Brian Cozzarin
- Subjects
Online grocery shopping ,COVID-19 ,consumer behaviors ,technology acceptance model (TAM3) ,perceived risk ,perceived ease of use ,Business ,HF5001-6182 ,Management. Industrial management ,HD28-70 - Abstract
AbstractGrocery shopping is a necessity. The COVID-19 pandemic created unprecedented disruptions to all aspects of life including grocery shopping. Many households found it difficult to replace in-store shopping channels as governments enforced closures. The purpose of this study is to uncover how households in Canada responded to closures by switching to online shopping. This behavior change was not uneven. We analyze the demographic factors associated with the change in consumer behavior. Using recently published data by Statistics Canada, our empirical study found that a female consumer (Odds Ratio (OR) = 0.69) is less likely to have increased OGS activities after the start of the pandemic. On the other hand, a consumer that is employed (OR = 1.36), 25–44 years old (OR = 1.68), university-educated (OR = 1.21) consumer, with a higher household income (OR = 1.10) is more likely to have increased OGS activities. An immigrant consumer (OR = 0.73) is less likely to have increased OGS activities. Different consumers exhibit different preferences for shopping platforms. This understanding offers a deeper understanding of consumer behavior to marketers, researchers, and policymakers who seek to improve online shopping for certain groups.
- Published
- 2024
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13. IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS.
- Author
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DURMUŞ ŞENYAPAR, Hafize Nurgül
- Subjects
- *
SENTIMENT analysis , *CONSUMERS , *CONSUMER behavior , *TREND analysis , *SOCIAL media , *ONLINE social networks , *ONLINE education , *HABIT - Abstract
The COVID-19 pandemic has significantly impacted consumer purchasing habits and lifestyles. This study analyzes 1,500 posts from Instagram, YouTube, and Facebook and found a transition towards online shopping and digital service engagement, focusing on convenience and safety. Positive sentiments were prevalent, indicating consumer acceptance and adaptation to new norms. Health and safety concerns were heightened, focusing on sanitizers, masks, and health supplements. Financial strategies were reevaluated, leading to increased budget-consciousness and a preference for essential goods over luxury items. Travel and leisure restrictions led to a preference for local and at-home alternatives, such as staycations and local tourism. Remote work and online education also emerged, suggesting a longer-term transformation in work and learning environments. Consumer commitment to sustainability and ethical consumption increased, with support for local businesses and eco-friendly products. This study offers insights into the evolving consumer psyche and foresight into lasting consumer behavior changes. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
14. Grill and Chill: A Comprehensive Analysis of the Environmental Impacts of Private Household Barbecuing in Germany.
- Author
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Geng, Shaoran, Dorling, Kevin Christopher, Prenzel, Tobias Manuel, and Albrecht, Stefan
- Abstract
Rising environmental consciousness has prompted increased scrutiny of the environmental impact of everyday activities, such as barbecuing—a popular summertime activity in Germany. This study aimed to explore the environmental impacts of three grilling techniques, charcoal (including reusable types such as swivel, round, and kettle grills, as well as disposable charcoal grills), gas, and electric grills, utilizing a life cycle assessment (LCA) approach including the manufacturing of grills, consumption of energy sources and grilling ingredients, as well as the end-of-life of the grills. Five impact categories were considered: global warming potential (GWP), acidification potential (AP), eutrophication potential (EP), abiotic depletion potential fossil (ADP), and land use (LU) according to the CML2016 and ReCiPe 2016 methodology. This study found that a barbeque event for four people results in GWP, AP, EP, ADP, and LU values ranging from 18 to 20 kg CO
2 -eq., 174 to 179 g SO2 -eq., 166 to 167 g PO4 -eq., 102 to 138 MJ, and 36 to 38 m2 annual crop-eq., respectively, across different types of grills. Furthermore, the ingredients proved to be the most significant contributor, surpassing 70% in all impact categories. Among the three types of grills, the electric grill emerged as the most environmentally friendly, while the disposable grill had the greatest environmental impact across the majority of categories. Lastly, the environmental impacts of varying consumer behaviors were evaluated to potentially assist consumers in adopting more sustainable grilling practices. [ABSTRACT FROM AUTHOR]- Published
- 2024
- Full Text
- View/download PDF
15. Gastronomic Curiosity and Consumer Behavior: The Impact of Television Culinary Programs on Choices of Food Services.
- Author
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Gajdzik, Bożena, Jaciow, Magdalena, Wolniak, Radosław, and Wolny, Robert
- Subjects
CONSUMER behavior ,TELEVISION programs ,TELEVISION cooking programs ,FOOD service ,PERSONALITY ,SNACK foods - Abstract
In highly developed countries, more and more people use culinary services. Cooking at home, for the family, is giving way to culinary services. Consumers either order food home or use the offers of restaurants and bars. Consumers' choice of culinary form may be influenced by cooking television programs. Many TV stations broadcast cooking programs. This study examined the impact of television culinary programs on consumer behavior in the restaurant services market. The article examines the interplay of emotional responses, personality traits, and culinary preferences to understand how TV cooking programs influence dining decisions. The study was conducted using the CAWI method, which involved 742 respondents. The study, conducted between May 2021 and April 2022, was addressed to people who visited restaurants presented in the Polish culinary TV show titled "Kitchen Revolutions". The study revealed that almost 3/4 of the respondents chose restaurants based on the program's recommendations. Although there was a strong emotional connection with this program—nearly half of the respondents expressed delight in the taste of snacks and main courses—this did not always translate into an increased frequency of eating meals away from home. Only every third respondent said that the program influenced their gastronomic behavior. The research hypotheses examined the extent to which culinary TV shows influence the frequency of visits to restaurants, the perceived quality of life, and the influence on consumers with specific personality traits. The results partially supported the hypothesis that cooking programs on television encourage people to eat out more often, but the perceived impact on quality of life and on some personality traits was less clear. The article contributes to the understanding of consumer behavior in the food service market by highlighting the complex dynamics of emotional reactions, personality traits, and the impact of culinary television programs. The findings have practical implications for the restaurant industry, suggesting a focus on emotional impact, food quality and presentation, and targeting marketing strategies towards consumers who are open to new experiences and ready to experiment. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
16. Instagram pazarlama faaliyetlerinin güvenilirliği: Covid-19 salgını öncesi ve sonrasına ilişkin karşılaştırmalı bir analiz.
- Author
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ASLAN, Bilal and GÖKTAŞ, Bora
- Subjects
DIGITAL technology ,BUSINESS-to-business transactions ,COVID-19 pandemic ,CONVENIENCE sampling (Statistics) ,MARKETING - Abstract
Copyright of Journal of Internet Applications & Management / İnternet Uygulamaları ve Yönetimi Dergisi is the property of Journal of Internet Applications & Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
17. CHANGED E-COMMERCE BEHAVIORS OF AZERBAIJANI CONSUMERS DURING THE PANDEMIC PERIOD.
- Author
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Hasanova, Jamila Vaqif, Najafova, Kamala Akif, and Dilyard, John R.
- Subjects
COVID-19 pandemic ,ELECTRONIC commerce ,PANDEMICS ,STAY-at-home orders ,CORONAVIRUSES - Abstract
The newly emerged type of coronavirus observed in Wuhan, China, in 2019 has affected human health and healthcare systems and rattled and altered all systems of society. In particular, it has changed consumer behaviors and likely caused most of those behavioral changes to become permanent. The pandemic caused by this coronavirus has also transformed the nature of business, especially global e-commerce, resulting in a massive increase in the number of individuals who stayed at home and made online purchases. The main purpose of this research is to identify changed e-commerce consumer behaviors in Azerbaijan during the pandemic through the use of a survey. Analytical methods involve the collection and analysis of topic-relevant works and the collection of data through a survey. Survey results were analyzed via SPSS. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
18. Exploring tea and herbal infusions consumption patterns and behaviours: The case of Portuguese consumers
- Author
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Ana Catarina Sousa, Inês Pádua, Virgínia M.F. Gonçalves, Cláudia Ribeiro, and Sandra Leal
- Subjects
Tea and herbal infusions ,Consumption survey ,Preferences ,Socio-demographic factors ,Consumer behaviors ,Safe consumption ,Science (General) ,Q1-390 ,Social sciences (General) ,H1-99 - Abstract
Consumption of tea and herbal infusions (THIs) have a long history in traditional medicine and cultural practices. The health-promoting benefits attributed to THIs are considered influential factors in consumer choices. However, there is limited data on consumer choices and attitudes that might interfere with the positive effects associated with THIs consumption.The aim of this study was to investigate the consumption pattern and behavior of THIs consumers in Portugal, assessing the influence of socio-demographic factors on the selection of THIs products and consumer practices related to these beverages.An online survey was conducted, and from the collected data, 720 responses met the aim of the study and were further analyzed. Most of the respondents were female, 74.4%, belonging to the 40–60 age group (40.6%) and were medium consumers of THIs (47.2%). Green tea was the most consumed type among participants, and its consumption was associated not only with age but also with the pattern of THIs consumption. Despite that, participants preferred herbal infusions, with citronella, chamomile, and lemon verbena being the most consumed types. For certain types of herbal infusions, consumption was associated with age, while other types were preferred by moderate or heavy consumers. Most participants purchased THIs in supermarkets, registered trademark and brand stores, in the form of THIs bag. Light consumers use only bag, while medium/heavy consumers indicated the use of other forms. Almost half of the respondents admitted to not reading the information on product labels before consumption and using THIs after the expiry date, while only one-third of them declared paying attention to the label instructions.This study revealed the impact of socio-demographic factors as age on the consumption patterns and preferences of THIs of consumers. Of concern is the neglect of label usage among Portuguese consumers. This emphasizes the urgency of implementing interventions to guide proper label use and promote good consumption practices to ensure the quality of THIs products.
- Published
- 2024
- Full Text
- View/download PDF
19. Consumers’ Behavioral Willingness to Use Green Financial Products: An Empirical Study within a Theoretical Framework
- Author
-
Xiangwei Xie, Chunxi Gong, Zhenqing Su, Yufei Nie, and Woohyoung Kim
- Subjects
Ant Forest ,green financial products ,customer-perceived value ,TAM ,consumer behaviors ,Psychology ,BF1-990 - Abstract
In an era marked by the expansion of the Internet economy and the intensification of environmental concerns, the convergence of digital finance and green finance has emerged as a significant global trend. China’s Alipay Ant Forest, an innovative green financial product, has successfully quantified carbon emission reductions resulting from users’ green consumption patterns, establishing the first carbon account-based green financial product and pioneering an innovative “green finance plus gamification” model. However, the academic literature has not fully explained the underlying mechanisms that drive consumer engagement with such green financial products. This study, motivated by the academic question of what factors influence consumers’ willingness to use green financial products, employs Ant Forest as a case study and develops a novel structural equation model based on self-determination theory, customer-perceived value, and the technology acceptance model. The model incorporates user type as a control variable and considers autonomy, gamification, and bonuses as key independent variables, with customer-perceived value serving as a mediating variable. Data collection involved 606 participants, enabling a comprehensive analysis of the factors influencing users’ willingness to engage with green financial products. The findings support the proposed hypothesis, identifying several significant predictors of users’ willingness to use green financial products, with the exception of age. This study advances the theoretical understanding of consumer behavior towards green financial products by integrating self-determination theory, customer-perceived value, and the technology acceptance model, while also offering practical insights for marketing strategies. It explores the interface between digital finance, environmental sustainability, and consumer behavior, highlighting opportunities for financial institutions to leverage Internet applications to promote green financial services and enhance their marketing approaches to influence consumer adoption.
- Published
- 2024
- Full Text
- View/download PDF
20. Study on the Weightings of Evaluation Indicators for Factors Influencing Eastern and Western Consumers’ Purchase Intentions in Live Streaming E-Commerce Based on the Triangular Fuzzy Number
- Author
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Zhao, Ruoqiao, Chiu, Tseng Ping, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Yung, Moti, Editorial Board Member, and Rau, Pei-Luen Patrick, editor
- Published
- 2023
- Full Text
- View/download PDF
21. The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine
- Author
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Ahmed, Abdelrahman H., Ramadani, Veland, editor, Alserhan, Baker Ahmad, editor, Dana, Leo Paul, editor, Zeqiri, Jusuf, editor, Terzi, Hasan, editor, and Bayirli, Mehmet, editor
- Published
- 2023
- Full Text
- View/download PDF
22. Changed e-commerce behaviors of Azerbaijani consumers during the pandemic period
- Author
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Jamila Vaqif Hasanova, Kamala Akif Nadjafova, and John R. Dilyard
- Subjects
consumer behaviors ,consumer behaviors during the pandemic ,e-commerce in Azerbaija ,Business ,HF5001-6182 - Abstract
The newly emerged type of coronavirus observed in Wuhan, China, in 2019 has affected human health and healthcare systems and rattled and altered all systems of society. In particular, it has changed consumer behaviors and likely caused most of those behavioral changes to become permanent. The pandemic caused by this coronavirus has also transformed the nature of business, especially global e-commerce, resulting in a massive increase in the number of individuals who stayed at home and made online purchases. The main purpose of this research is to identify changed e-commerce consumer behaviors in Azerbaijan during the pandemic through the use of a survey. Analytical methods involving the collection and analysis of topic-relevant works and the collection of data through a survey. Survey results were analyzed via SPSS.
- Published
- 2023
- Full Text
- View/download PDF
23. Lüks Tüketimde Tüketici Satın Alma Davranışları.
- Author
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Gümüş, Sefer and Gültekin, Tarkan
- Abstract
Copyright of Social Sciences Studies is the property of Social Sciences Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
24. Editorial: Language and culture in organization and consumer behaviors.
- Author
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Xi Li, Tomoki Sekiguchi, Kui Yi, Qingyu Zhang, Luluo Peng, and Ligang Zhang
- Subjects
CORPORATE culture ,CONSUMERISM ,ORGANIZATIONAL behavior ,INTENTION ,CONSUMER cooperatives ,CONSUMER culture theory ,DATA modeling - Published
- 2023
- Full Text
- View/download PDF
25. How to earn a premium price: the effect of green marketing and brand coolness
- Author
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Guerreiro, João, Loureiro, Sandra Maria Correia, Nascimento, Jorge, and Duarte, Miguel
- Published
- 2023
- Full Text
- View/download PDF
26. Mining sustainable fashion e-commerce: social media texts and consumer behaviors.
- Author
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Shen, Zheng
- Subjects
CONSUMER behavior ,SUSTAINABLE fashion ,FASHION marketing ,ELECTRONIC commerce ,SOCIAL media ,CLOTHING industry ,USER-generated content - Abstract
Sustainability in fashion e-commerce has attracted the attention of researchers because of its negative impact on the environment. After the advent of social media, sustainable fashion e-commerce is further challenged by the success of marketing practices and their impact on consumer behaviors. As a result, this study aims to positively affect consumer behaviors using social media texts in sustainable fashion marketing. It took a sustainable fashion brand named OnTheList as a case study, and examined its Facebook posts based on the mixed analysis of text mining and ANOVA. The results show that sustainability-related texts have a positive impact on consumers' liking and commenting behaviors, and price-related texts positively affect consumers' sharing and commenting behaviors. However, consumer behaviors are not significantly affected by social media texts related to brands and products. As such, the study contributes to the theoretical and managerial implications of current sustainable fashion e-commerce, especially in developing countries. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
27. Faith in Fat: A Multisite Examination of University Students Perceptions of Fat in the Diet.
- Author
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Landry, Matthew, Olvany, Jasmine, Mueller, Megan, Chen, Tiffany, Ikeda, Dana, Sinclair, Danielle, Schatz, Lesley, Connors, Priscilla, Valgenti, Robert, Amsler Challamel, Ghislaine, Gardner, Christopher, and Policastro, Peggy
- Subjects
consumer behaviors ,dietary fat ,dietary recommendations ,nutrition knowledge ,Adolescent ,Dietary Fats ,Feeding Behavior ,Female ,Health Knowledge ,Attitudes ,Practice ,Humans ,Male ,Students ,United States ,Universities - Abstract
Despite recent relaxation of restrictions on dietary fat consumption in dietary guidelines, there remains a collective fear of fat. This study examined college students perceptions of health among foods with no fat relative to foods with different types of fats (unsaturated and saturated). Utilizing a multisite approach, this study collected data from college students at six university dining halls throughout the United States. Data were available on 533 students. Participants were 52% male and consisted largely of first-year students (43%). Across three meal types, the no-fat preparation option was chosen 73% of the time, the unsaturated fat option was selected 23% of the time, and the saturated fat option was chosen 4% of the time. Students chose the no-fat option for all meal types 44% of the time. Findings suggest that college students lack knowledge regarding the vital role played by the type and amount of fats within a healthy diet. Nutrition education and food system reforms are needed to help consumers understand that type of fat is more important than total amount of fat. Efforts across various sectors can encourage incorporating, rather than avoiding, fats within healthy dietary patterns.
- Published
- 2020
28. Does 'We' Matter for Esports Fans? Analyzing the Mediating Effects of the Sense of Fan Community on Team Identification and Fandom Behaviors
- Author
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Kim Kibaek, Kim Minsoo, Han Jinwook, Kim Dongkyu, and Lee Inyup
- Subjects
esports fandom ,team identification ,sense of fan community ,fandom behaviors ,consumer behaviors ,Sports ,GV557-1198.995 - Abstract
As an emerging field of study, scholars have constantly compared esports and traditional sports to find similarities and differences between the two sports fields. As various studies have called for more studies regarding the fan communities of esports, the present study analyzed the mediating effect of the sense of the esports fan community between team identification and consumer behaviors. This study employed a path analysis technique, utilizing online survey responses from 182 participants who identified as fans of the esports team. The findings revealed that a sense of fan community did not have mediating effects by showing statistically non-significant (in)direct effects on consumer behaviors. In contrast, team identification showed a significant positive effect on the sense of fan community and some consumer behaviors. The implications of the study suggest that esports organizations should focus their marketing strategies on individual fan bases and strive to maintain the competitiveness of their leagues to attract more fans to esports.
- Published
- 2022
- Full Text
- View/download PDF
29. Privacy Regulation and Its Unintended Consequence on Consumption Behaviors: Evidence From CCPA.
- Author
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Donghwa Bae, Mayya, Raveesh, and Tingting Nian
- Subjects
DATA protection ,CONSUMER behavior ,PERSONAL information management ,ECONOMIC development ,DIGITAL technology - Abstract
This study explores the unintended consequences of data protection regulations on consumer behavior. Specifically, we examine the California Consumer Privacy Act, which restricts companies from collecting Californians’ personal information. Privacy regulations may limit firms’ ability to suggest products aligned with consumers’ taste predicted from data, potentially influencing subsequent consumer behavior. These regulations especially pose a challenge to digital platforms, as their success hinges on seamless data flow between firms and consumers. Using a difference-in-differences approach with transaction data, we find that post-CCPA, Californians reduce purchase by 4.1%, increase returns by 2.9%. Moreover, we find that Californians spend more time online and visit more webpages, potentially indicating increased search efforts. Mechanism analysis suggests that firms under CCPA proactively alter their data collection strategy to reduce the liability. These results reveal the complex interplay between privacy regulation and consumer behavior, highlighting the need for a nuanced understanding of the trade-offs between privacy protection and economic outcomes. [ABSTRACT FROM AUTHOR]
- Published
- 2023
30. Losing control without your smartphone: Anxiety affects the dynamic choice process of impulsive decision-making and purchase.
- Author
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Dan-Yang Gui, Yu Dai, Zhichao Zheng, and Shixiong Liu
- Subjects
ADDICTIONS ,DRIFT diffusion models ,EMOTIONAL state ,CONSUMER behavior ,SMARTPHONES ,ANXIETY ,DECISION making - Abstract
Different interacting contexts influence the decision-making process, as revealed by the computational modeling. Through four studies, we investigated how smartphone addiction and anxiety influenced impulsive behaviors, along with the underlying psychological mechanisms and dynamic decision-making processes. In the first and second studies, we found no significant correlation between smartphone addiction and impulsive behavior. However, in the third study, we found that smartphone separation increased impulsive decision-making and purchases, and state anxiety, but not trait anxiety, mediated this effect. We explored the dynamic decision-making process using a multi-attribute drift diffusion model (DDM). The results showed that anxiety triggered by smartphone separation changed the trade-offs between decision weights for the fundamental components of the dynamic choice process. In the fourth study, we investigated why smartphone addiction led to increased anxiety and found that extended-self was a mediating factor. Our findings show that smartphone addiction was not correlated with impulsive behaviors, but was correlated with state anxiety in the context of smartphone separation. Further, this study shows how emotional states triggered by different interacting contexts affect the dynamic decision-making process and consumer behaviors. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
31. Gastronomic Curiosity and Consumer Behavior: The Impact of Television Culinary Programs on Choices of Food Services
- Author
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Bożena Gajdzik, Magdalena Jaciow, Radosław Wolniak, and Robert Wolny
- Subjects
gastronomic consumer ,consumer behaviors ,television cooking ,food choices ,culinary programs ,Chemical technology ,TP1-1185 - Abstract
In highly developed countries, more and more people use culinary services. Cooking at home, for the family, is giving way to culinary services. Consumers either order food home or use the offers of restaurants and bars. Consumers’ choice of culinary form may be influenced by cooking television programs. Many TV stations broadcast cooking programs. This study examined the impact of television culinary programs on consumer behavior in the restaurant services market. The article examines the interplay of emotional responses, personality traits, and culinary preferences to understand how TV cooking programs influence dining decisions. The study was conducted using the CAWI method, which involved 742 respondents. The study, conducted between May 2021 and April 2022, was addressed to people who visited restaurants presented in the Polish culinary TV show titled “Kitchen Revolutions”. The study revealed that almost 3/4 of the respondents chose restaurants based on the program’s recommendations. Although there was a strong emotional connection with this program—nearly half of the respondents expressed delight in the taste of snacks and main courses—this did not always translate into an increased frequency of eating meals away from home. Only every third respondent said that the program influenced their gastronomic behavior. The research hypotheses examined the extent to which culinary TV shows influence the frequency of visits to restaurants, the perceived quality of life, and the influence on consumers with specific personality traits. The results partially supported the hypothesis that cooking programs on television encourage people to eat out more often, but the perceived impact on quality of life and on some personality traits was less clear. The article contributes to the understanding of consumer behavior in the food service market by highlighting the complex dynamics of emotional reactions, personality traits, and the impact of culinary television programs. The findings have practical implications for the restaurant industry, suggesting a focus on emotional impact, food quality and presentation, and targeting marketing strategies towards consumers who are open to new experiences and ready to experiment.
- Published
- 2023
- Full Text
- View/download PDF
32. HOW DOES FINE PARTICULATE MATTER IMPACT PUBLIC TRANSIT RIDERSHIP?
- Author
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Hojin JUNG
- Subjects
fine particulate matter ,public transportation ridership ,consumer behaviors ,Transportation engineering ,TA1001-1280 - Abstract
We explore how a rapid rise in air pollutants impacts the ridership of public transportation. Based on the individual purchase history, our comprehensive analyses document evidence that an elevated level of concentrations of fine particulate matter caused a substantial change in individual decisions on public transit ridership in relation to individual social and economic characteristics. The estimated effect primarily arose from the fear of exposure to pollutants and, consequently, is substantially different from other macroeconomic influences. Our empirical results contribute important inferences about commuters’ choices of transit modes during the period of ambient air pollution and offer significant guidance for policymakers and practitioners.
- Published
- 2022
- Full Text
- View/download PDF
33. Perceived risk and demographic factors on consumers’ choice in times of crisis
- Author
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Ming-Yi Wu
- Subjects
COVID-19 ,consumer behaviors ,consumers’ choice ,consumer demographics ,perceived risk ,predictive analytics ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
In order to develop effective communication strategies during crises, this study explores how psychological factors (e.g., perceived risk) and demographic variables affect consumers’ choice of consumption channels during the business reopening period amid the COVID-19 pandemic by analyzing survey data collected from 1,033 U.S. adults with predictive analytics. There are a number of important findings. First, the results of cluster analysis suggested that the U.S. consumers can be categorized into two clusters, high perceived risk and high concern group, and low perceived risk and low concern group. Cluster membership is associated with gender, ethnicity, and household income. Second, the results of decision tree analysis showed that perceived risk for food delivery and take out is the most important factor that predicts consumers’ ordering food delivery and takeout behaviors. Third, the results of decision tree analysis suggested that perceived risk for instore consumption activities is the most important predictor for predicting consumers’ in-store consumption activities, such as visiting a non-grocery retail store and going out to eat. The results of this study support consumer demographic theory and consumer perceived risk theory. Practical suggestions about how to minimize perceived risks with effective crisis communication strategies are provided.
- Published
- 2023
- Full Text
- View/download PDF
34. Consumer loneliness: A systematic review and research agenda.
- Author
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Shanshan Huang and Mingfei Li
- Subjects
CONSUMERS ,CONSUMER behavior ,INFECTIOUS disease transmission ,LONELINESS - Abstract
Treading on the heels of the spread of the coronavirus, the "loneliness virus" has been capturing territories globally. Consumers are not immune to loneliness. Although academics and the general public have recognized the devastating effects of loneliness, the academic attention given to consumer loneliness (CL) is scattered and fragmentary. The purpose of this article is to systematically review the antecedents (predictors and alleviators) and consequences (consumer behaviors, emotions, preferences, attitudes, and cognition) of CL in various consumption contexts. This review also presents findings on CL as a mediator and moderator in consumer studies. This work adds to the growing body of CL literature by synthesizing the existing findings and knowledge. More importantly, we present a future research agenda by linking CL to significant research lines and detailed implications for practitioners in the marketplace. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
35. The Effects Of Consumer Purchase Decision-Making Styles On Gift-Giving Behavior: An Analyze On Generations Y and Z.
- Author
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Şentürk, Esma Ebru
- Subjects
CONSUMER purchasing services ,DECISION making ,MILLENNIALS ,GENERATION Z ,CONSUMER behavior - Abstract
Copyright of Journal of Emerging Economies & Policy is the property of JOEEP: Journal of Emerging Economies & Policy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
36. Supply Chain Transparency at Goodio Chocolate
- Author
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Hämäläinen, Markko, Kraft, Tim, Thomas, Doug, Zheng, Yanchong, Tang, Christopher S., Series Editor, Swaminathan, Jayashankar M., editor, and Deshpande, Vinayak, editor
- Published
- 2021
- Full Text
- View/download PDF
37. The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
- Author
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Earth Chandrruangphen, Nuttapol Assarut, and Sukree Sinthupinyo
- Subjects
Consumer behaviors ,customer trust ,fashion clothing ,live streaming ,shopping motivation ,social commerce ,Business ,HF5001-6182 ,Management. Industrial management ,HD28-70 - Abstract
Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming attributes including product attributes, seller attributes, and other related attributes. The study is performed on 476 Thai consumers with diverse demographics. Results show that product quality and price transparency significantly influence customer trust and intentions to watch and purchase, while seller’s image of being trustworthy and the quality of seller’s Facebook page only show weak relationships. Another finding is that seller pre-announcing their broadcast timing will encourage higher intention to watch. And as expected, the trust in seller positively influences trust in product. These findings suggest opportunities for sellers to focus their attention on important live streaming attributes to develop trust with their customers and increase their customer intentions to watch and purchase. The study concludes with discussion on managerial implications and future work on live streaming commerce for fashion clothing products.
- Published
- 2022
- Full Text
- View/download PDF
38. Surviving a global crisis : Effective strategies based on marketing mix elements
- Published
- 2022
- Full Text
- View/download PDF
39. Addressing service profit chain with artificial and emotional intelligence.
- Author
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Wei, He and Prentice, Catherine
- Subjects
- *
AFFECTIVE computing , *CUSTOMER relations , *CUSTOMER loyalty , *CUSTOMER satisfaction , *QUALITY of service , *CUSTOMER services , *ARTIFICIAL intelligence - Abstract
In view of the prevalence of artificial intelligence (AI) – powered applications in service organizations, this paper draws on service profit chain theory and proposes these applications as a service product for employees (referred to as internal customers) and customers. The outcome of which is to examine the influence of AI service quality on internal and external customer loyalty. Customer satisfaction and engagement are modeled as mediators, whereas emotional intelligence (EI) is a moderator in AI – customer loyalty relationships. Two studies were undertaken with employees and customers in Australian-based hotels to examine these relationships. The results show that AI service quality is significantly related to internal and external customer satisfaction and engagement. Both internal and external customer engagement have significant effects on customer loyalty and play a significant mediation role in the service quality – customer loyalty relationship. EI has only a significant moderation effect on the relationship between AI service quality and customer engagement for internal and external customers. Discussion and implications of the research findings are provided for researchers and practitioners. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
40. Tüketicilerin Fiberoptik İnternet Tercihleri.
- Author
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Türkmen, Ebubekir
- Abstract
Copyright of Journal of Academic Social Science Studies is the property of Journal of Academic Social Science Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
41. Shaping sustainable consumption: Quebec consumers' knowledge and beliefs about the environmental impacts of food.
- Author
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Saulais, Laure and Espougne, Bertrand
- Subjects
- *
DIETARY patterns , *CONSUMER behavior , *SUSTAINABLE consumption , *COLLECTIVE behavior , *FOOD consumption - Abstract
There is growing evidence that shifts in food consumption have the potential to mitigate the environmental impacts of food systems. Yet, although Canadians are increasingly concerned about climate change, changes towards more sustainable food consumption patterns are not widely observed. Understanding consumers' perspective on these issues is crucial for bridging this gap between individual behaviors and collective concerns. This study explores the knowledge, understanding and beliefs of Quebec consumers regarding the environmental impacts of food and their potential for shaping sustainable food consumption. A representative sample of consumers (N = 978) answered an online questionnaire assessing their factual knowledge and investigating their views of food systems impacts. Results indicate low levels of knowledge and highlight widely shared beliefs regarding food systems. Consumers tended to overestimate the role of transport in food's environmental footprint and believe that reducing transport or eating local foods are the most effective ways to improve environmental sustainability. Likewise, consumers tend to underestimate the impact of production, as well as solutions that could effectively reduce this impact. The findings reveal a need for improved literacy and awareness of the environmental impacts of food, thereby highlighting the importance of effective information and education strategies to shape sustainable food consumption habits. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
42. THE EFFECT OF COVID-19 PANDEMIC ON CONSUMER SHOPPING HABITS: CASE STUDY OF UNIVERSITY STUDENTS.
- Author
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AKÇAGÜN, Engin, YILMAZ, Abdurrahim, and ÖZ CEVİZ, Nuray
- Subjects
- *
COVID-19 pandemic , *CONSUMER behavior , *ONLINE shopping - Abstract
The changing shopping habits gained speed with the Covid-19 pandemic and online shopping sites started to be used more. The application development process has gained momentum and web interface designs have tended to keep individuals staying at home in quarantine more on the screen and to shop more. The effect of the Covid-19 pandemic on consumers' shopping habits was examined within the scope of this research. For this purpose, university students were taken as a sample and a survey was developed to understand the impact of the pandemic. The research was carried out with the participation of 257 people in total. The questionnaire was administered online via e-mail and social media. Survey questions, along with questions containing demographic features, include hedonistic behavior developed by Babin, Darden and Griffin (Babin et al., 1994), impulsive behavior developed by Rook and Fisher (Rook and Fisher, 1995), and social media and advertising questions developed by us. The data obtained from the questionnaire containing 5-point Likert type questions were evaluated in statistical package programs. According to the results of the research obtained by the interpretation and evaluation of the data; the Covid-19 pandemic has had an impact on the shopping habits of consumers in the sample of university students. 85.3% of the participants stated that they used online shopping sites during the pandemic. The basic need, food shopping (23%) has left its place to clothing with 34.2%. While there was a great increase in online food shopping, which was the basic need at the beginning of the pandemic, it was seen that clothing shopping came to the fore in the following period. As a result, it has been seen that there has been a great change in people's consumption shopping methods compared to the period before the pandemic, and the pandemic has affected the growth of online shopping with great acceleration. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
43. Does Knowledge of Wine Affect Consumers' Wine Purchase Behavior in Restaurants? An Application of Extended Theory of Planned Behavior (ETPB).
- Author
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Yang, Ji-in and Choi, Jinkyung
- Subjects
PLANNED behavior theory ,CONSUMER behavior ,EXPLORATORY factor analysis ,WINES ,CONTROL (Psychology) - Abstract
Wine and dine-in restaurants have been nonspecial for consumers and increasingly popular. This study investigated consumers' wine purchase behaviors by applying the extended theory of planned behavior (ETPB) and consumer knowledge. This study used a survey method to collect the data. The study measured wine consumption behaviors and understanding. We divided respondents based on their subjective and objective knowledge of wine and then added an extended variable to the model. We analyzed the data with descriptive analysis, correlations, exploratory factor analysis, ANOVA, and multiple regression. Results of exploratory factor analysis extracted attitude, subjective norm, perceived behavioral control (PBC), and subjective knowledge. Results of regression showed that attitude, PBC, and subjective and objective knowledge affected consumers' behavioral intention to purchase wine at a restaurant while the subjective norm showed no significance. This study applied the extended theory of planned behavior to analyze consumers' subjective and objective knowledge in investigating their wine consumption behaviors. Results of this study suggest that consumers' consumption of wine at restaurants is not a special occasion. The consumer's attitude toward wine significantly impacted their decision to purchase wine at a restaurant. In addition, subjective knowledge showed more impact on behavioral intention than objective knowledge. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
44. Recommending Costume Matching with User Preference and Expert’s Suggestion
- Author
-
Hu, Yuanyuan, Jiang, Wenjun, Barbosa, Simone Diniz Junqueira, Editorial Board Member, Filipe, Joaquim, Editorial Board Member, Ghosh, Ashish, Editorial Board Member, Kotenko, Igor, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, Wang, Guojun, editor, El Saddik, Abdulmotaleb, editor, Lai, Xuejia, editor, Martinez Perez, Gregorio, editor, and Choo, Kim-Kwang Raymond, editor
- Published
- 2019
- Full Text
- View/download PDF
45. Climate Change, Sustainable Agriculture and Food Systems: The World After the Paris Agreement
- Author
-
Bombelli, Antonio, Di Paola, Arianna, Chiriacò, Maria Vincenza, Perugini, Lucia, Castaldi, Simona, Valentini, Riccardo, Valentini, Riccardo, editor, Sievenpiper, John L., editor, Antonelli, Marta, editor, and Dembska, Katarzyna, editor
- Published
- 2019
- Full Text
- View/download PDF
46. GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE'DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER.
- Author
-
BAĞCI, Rıfgı Buğra
- Abstract
Copyright of Journal of Strategic & Social Research is the property of Mehmet Akif Ersoy University, Social Science Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
- Full Text
- View/download PDF
47. Su Ürünleri Tüketim Tercihleri Üzerine Uşak İlinde Bir Anket Çalışması.
- Author
-
KUŞAT, Mete and ŞAHAN, Mustafa
- Abstract
In this study, it was tried to determine fish consumption behaviors by surveying 1000 people living in the Uşak city center in the 2020-2021 fishing season. The respondents are women (55.5%) and men (44.5%). Most of the respondents are high school graduates (59.3%). Considering the educational status of the participants, 27.6% are students, 21.1% workers, 28% housewives, 19.3% civil servants, 1.5% retired, and 2.5% other professionals. In the preference of the participants, it was determined that primarily red meat (23.5%), chicken (18.9%), fish (15.5%), and all meat types (36%) were consumed, while 6% did not consume meat. The fish consumption frequencies of the respondents were 38.1 percent per week. Although the consumption of sea fish is not high, the most consumed sea fish is anchovy.Participants consume fish most in winter (%79.1) and obtain them from public markets. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
48. Chinese Consumers and the Knitwear Fashion Market
- Author
-
Zhang, Xin, Gale, Colin, Eckert, Claudia, Choi, Tsan-Ming, Series Editor, Xu, Yingjiao, editor, Chi, Ting, editor, and Su, Jin, editor
- Published
- 2018
- Full Text
- View/download PDF
49. The Effect of Religiosity on Hedonic Consumption and Wasteful Consumption Behavior.
- Author
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AVCI, İbrahim and HACIKELEŞOĞLU, Hızır
- Subjects
HEDONISTIC consumption ,CONSUMER behavior ,CONSUMPTION (Economics) ,RELIGIOUSNESS ,RELIGION - Abstract
Copyright of Journal of Ilahiyat Researches / Ilahiyat Tetkikleri Dergisi is the property of Ataturk University Coordinatorship of Scientific Journals and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
- Full Text
- View/download PDF
50. Harnessing the Power of the General Public for Crowdsourced Business Intelligence: A Survey
- Author
-
Bin Guo, Yan Liu, Yi Ouyang, Vincent W. Zheng, Daqing Zhang, and Zhiwen Yu
- Subjects
Crowdsourced business intelligence ,consumer behaviors ,competitive intelligence ,crowd intelligence ,commercial site recommendation ,brand trending ,Electrical engineering. Electronics. Nuclear engineering ,TK1-9971 - Abstract
Crowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI.
- Published
- 2019
- Full Text
- View/download PDF
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