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In the 21st century, academic and research libraries are of central importance for education and research. They operate as providers for information infrastructure services and offer a wide range of knowledge resources. 15 large academic libraries have joined with the German Library Association to design and develop the communication campaign WEITER WISSEN. The aim of this campaign is to make the social relevance of academic libraries, their tasks, and functions visible. This article provides an insight into the aims and implementation of the campaign and shows how academic and research libraries can use the campaign for their own public relations. Furthermore, the article uses the topic of the "Research Data Act" to show how libraries and associations can represent their interests towards politics with statements and exchange formats. [ABSTRACT FROM AUTHOR]

Background: In circumstances where vaccine hesitancy is high, like in Tanzania in 2021, measures to control the spread of COVID-19 infection through non-pharmaceutical interventions, specifically mask-wearing, hand-washing and physical distancing, become crucial. This study was undertaken to inform the development of a context-adapted communication campaign to control COVID-19 in Tanzania. Focus of the Article: The study examines the effectiveness of three different behaviour change campaign ads created as part of the same control effort, and two of them by the same creative process, with the same creative team, at roughly the same time, in altering behavioural propensities for relevant target behaviours, including the washing of hands, the wearing of masks and social distancing, and key participant attitudes, such as the sense of obligation to others. Research Question: The main research question was: what are the effects of behaviour change campaign ads on propensities for engaging in COVID-19 target behaviours? We also examined behavioural attitudes and consumer appreciation of the ads (believability, likeability, relevance and surprise). The purpose of the study was to provide empirical evidence on the effectiveness of different messaging logics, in order to help improve future campaigns. Methods: We designed a controlled survey experiment where participants were randomly assigned to receive one of the three campaign ads. These were called: the "Setting" campaign, which was designed using a theory-based Behaviour Centred Design (BCD) approach and produced with local partners; the "Password" campaign, which was the result of a substantial investment by a major international consortium; and the "Balance" campaign, a local adaption of "Password"; as well as an educational public service announcement, which served as an active control. An SMS survey was administered online to 2080 participants in Tanzania in 2022 to evaluate the potential effectiveness and consumer appreciation of the campaigns. Results: The results showed that the most costly campaign, "Password", did not perform better than the other campaigns on any test. In particular, "Password" was not more effective than the theory-based "Setting" campaign on any single behavioural indicator or exposure variable. The "Setting" campaign was more effective than other ads on the expected qualities of appreciation (surprise, believability). However, the educational announcement achieved higher average response levels than all of the narrative-based treatments on measures of consumer appreciation, such as likeability, believability and relevance. Recommendations for Practice: This study supported the proposition that a campaign specifically designed to elicit particular kinds of psychological responses could do so. It showed that a theory-based campaign, produced locally and at low cost, can compete on standard marketing values with high-quality creative processes and production values. [ABSTRACT FROM AUTHOR]

Copyright of AIDS & Behavior is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Environmental regulation becomes an indispensable activity for preserving human life. The negative impact of the fashion industry on the environment is growing. The article presents the results of an empirical study conducted by the authors using the survey method in Spring 2023. The aim of the research is to determine the attitudes of contemporary Russian students to the impact of the fashion industry on the environment. The subject of the research are full-time students of Russian universities. The article considers the following issues: the involvement of young people in the consumer behavior of fashion industry products; the orientation of young people on the environmental promises of fashion brands when choosing goods; the consideration of price factors when deciding to buy fashion products; young people’s ideas about environmental and non-environmental fashion brands; awareness of the harmful effects of the fashion industry on the environment; the question of young people’s willingness to change their consumption patterns in order to reduce the negative impact of the fashion industry on the environment; the need to follow social practices related to environmental principles in the context of consumption of fashion industry products in everyday life. The conclusion has been made that it is necessary to develop communication campaigns aimed at the target audience of young people, which will highlight the issues of eco-friendly practices, environmentally friendly behavior, disclose the consequences of the negative impact of the fashion industry on the environment.

IntroductionThe Chinese state has recently implemented the COVID-19 Vaccine Communication Campaign (CVCC) to counter vaccine hesitancy. Nonetheless, the extant literature that examines COVID-19 vaccine acceptance has less represented COVID-19 vaccine communication efforts.MethodsTo address this lacuna, we qualitatively explored how CVCCs were organized in Chinese communities by investigating 54 Chinese stakeholders.ResultsThis study indicates that the CVCC was sustained by top-down political pressure. CVCCs’ components involve ideological education among politically affiliated health workers, expanding health worker networks, training health workers, implementing media promotion, communicating with residents using persuasive and explanatory techniques, encouraging multistakeholder partnerships, and using public opinion-steered and coercive approaches. While CVCCs significantly enhanced COVID-19 vaccine acceptance, lacking open communication, stigmatizing vaccine refusers, insufficient stakeholder collaboration, and low trust in the COVID-19 vaccination program (CVP) eroded the validity of CVCCs.DiscussionTo promote the continuity of CVCCs in China, CVCC performers are expected to conduct open and inclusive communication with residents. Furthermore, CVP planers should create robust partnerships among health workers by ensuring their agreements on strategies for implementing CVCCs and optimize COVID-19 immunization service provision to depoliticize CVPs. Our study will not only deepen global audiences’ understanding of CVCCs in authoritarian China but also offer potential neighborhood-level solutions for implementing local and global public health communication efforts.

This study explored the communication of Predator Free 2050 (PF2050), a biodiversity conservation programme promoted by the New Zealand government. Drawing on semi-structured interviews and an online survey, the study found that the information about PF2050 was made available by diverse contributing agencies but ineffectively disseminated to the public who believed PF2050 provided insufficient or unclear communication. These were experienced as barriers to public engagement with PF2050. A coordinated approach is judged vital to communicate PF2050 to the public. A key to this coordination is effective engagement with Māori as Treaty partners to ensure the success of PF2050. This study provides valuable insights into the features provoking and sustaining public engagement with biodiversity preservation in Aotearoa New Zealand and highlights the need for environmental movements worldwide to improve communication publicity and visibility. It contributes to our understanding of prioritising both inclusiveness and cultural sensitivity if communication strategies are to inspire collaborative actions of the public. [ABSTRACT FROM AUTHOR]

Abstract Background Cross-sector collaborations and coalitions are promising approaches for childhood obesity prevention, yet there is little empirical evidence about how they affect change. We hypothesized that changes in knowledge of, and engagement with, childhood obesity prevention among coalition members can diffuse through social networks to influence policies, systems, and environments. Methods We studied a community coalition (N = 16, Shape Up Under 5 “SUU5 Committee”) focused on early childhood obesity prevention in Somerville, MA from 2015–17. Knowledge, engagement, and social network data were collected from Committee members and their network contacts (n = 193) at five timepoints over two years. Policy, systems, and environment data were collected from the SUU5 Committee. Data were collected via the validated COMPACT Stakeholder-driven Community Diffusion survey and analyzed using regression models and social network analysis. Results Over 2 years, knowledge of (p = 0.0002), and engagement with (p = 0.03), childhood obesity prevention increased significantly among the SUU5 Committee. Knowledge increased among the Committee’s social network (p = 0.001). Significant changes in policies, systems, and environments that support childhood obesity prevention were seen from baseline to 24 months (p = 0.003). Conclusion SUU5 had positive effects on “upstream” drivers of early childhood obesity by increasing knowledge and engagement. These changes partially diffused through networks and may have changed “midstream” community policies, systems, and environments.

Vaccine hesitancy is a diffused psychological phenomenon that has been increasingly addressed in several studies since the COVID-19 pandemic. Communication campaigns play a pivotal role influencing recipients' perceptions and may affect the likelihood to vaccinate or to show hesitancy. In the context of communicating risks during the COVID-19 pandemic, we hypothesized that highlighting different aspects of data on the effectiveness of vaccines would influence people's willingness and attitudes to vaccinate. In this exploratory study, we administered two versions of a survey to a convenience sample of students from three universities in Italy. In the first version, salience was placed on the effectiveness of the vaccine in terms of reducing the probability of infection. In the second version, salience was placed on the effectiveness of the vaccine in terms of reducing the probability of hospitalization after being infected by COVID-19. The results confirmed our hypothesis: participants reported that they were more willing to become vaccinated when exposed to the hospitalization frame (main dimension). Conversely, we found mixed effects of the frame on the following sub-dimensions: reliability, trust, protection, safety, and confidence. Taken together, we show that it is possible to influence, to some extent, university students' attitudes and perceptions toward COVID-19 vaccination by acting on how information is framed. We discuss the implications of these findings for the development of behaviorally informed policies. [ABSTRACT FROM AUTHOR]

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Background: Cross-sector collaborations and coalitions are promising approaches for childhood obesity prevention, yet there is little empirical evidence about how they affect change. We hypothesized that changes in knowledge of, and engagement with, childhood obesity prevention among coalition members can diffuse through social networks to influence policies, systems, and environments. Methods: We studied a community coalition (N = 16, Shape Up Under 5 "SUU5 Committee") focused on early childhood obesity prevention in Somerville, MA from 2015–17. Knowledge, engagement, and social network data were collected from Committee members and their network contacts (n = 193) at five timepoints over two years. Policy, systems, and environment data were collected from the SUU5 Committee. Data were collected via the validated COMPACT Stakeholder-driven Community Diffusion survey and analyzed using regression models and social network analysis. Results: Over 2 years, knowledge of (p = 0.0002), and engagement with (p = 0.03), childhood obesity prevention increased significantly among the SUU5 Committee. Knowledge increased among the Committee's social network (p = 0.001). Significant changes in policies, systems, and environments that support childhood obesity prevention were seen from baseline to 24 months (p = 0.003). Conclusion: SUU5 had positive effects on "upstream" drivers of early childhood obesity by increasing knowledge and engagement. These changes partially diffused through networks and may have changed "midstream" community policies, systems, and environments. [ABSTRACT FROM AUTHOR]

Copyright of Prävention und Gesundheitsförderung is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

More than 700 women die each year in the United States from complications related to pregnancy, and considerable racial and ethnic disparities continue to exist. Recognizing the urgent maternal warning signs of pregnancy-related complications, getting an accurate and timely diagnosis and quality care can save lives. In August 2020, the Centers for Disease Control and Prevention, Division of Reproductive Health launched a national communication campaign called "Hear Her" to raise awareness of urgent maternal warning signs during pregnancy and in the year after pregnancy and improve communication between pregnant or postpartum people and their support systems and health care providers. Storytelling is a central strategy to the campaign, which features video stories of women's experiences with pregnancy-related conditions to bring voices to the statistics and to help motivate action. These stories and additional campaign resources are disseminated through a website, digital media, organic (free) and paid social media, earned media, public service announcement distribution, and partners, with increased outreach to disproportionately affected communities. Partners in maternal and child health played an important role from campaign development to outreach and message dissemination. In the first year of the campaign, there were >390,000 unique visitors to the Hear Her website and 180 million impressions (number of times that content was displayed to a user) from digital and social media. Digital media allowed the campaign to reach priority audiences at a time when news and social media had a number of other urgent public health messages related to the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

Аn attempt is made to examine through this article different communication approaches in Science Communication. An attempt is made to see whether the design the "classical" communication campaign can be seen in science communication. An analyses of the role of event management in organizing events communicating science. Focus to different audiences, the presence of materials communicating science in digital platforms and social networks, how audiovisual content or informational messages are orientated to different groups of users or groups of audience. Some of the policies of European Commission are followed in Science Communication.

Vaccine hesitancy is a diffused psychological phenomenon that has been increasingly addressed in several studies since the COVID-19 pandemic. Communication campaigns play a pivotal role influencing recipients’ perceptions and may affect the likelihood to vaccinate or to show hesitancy. In the context of communicating risks during the COVID-19 pandemic, we hypothesized that highlighting different aspects of data on the effectiveness of vaccines would influence people’s willingness and attitudes to vaccinate. In this exploratory study, we administered two versions of a survey to a convenience sample of students from three universities in Italy. In the first version, salience was placed on the effectiveness of the vaccine in terms of reducing the probability of infection. In the second version, salience was placed on the effectiveness of the vaccine in terms of reducing the probability of hospitalization after being infected by COVID-19. The results confirmed our hypothesis: participants reported that they were more willing to become vaccinated when exposed to the hospitalization frame (main dimension). Conversely, we found mixed effects of the frame on the following sub-dimensions: reliability, trust, protection, safety, and confidence. Taken together, we show that it is possible to influence, to some extent, university students’ attitudes and perceptions toward COVID-19 vaccination by acting on how information is framed. We discuss the implications of these findings for the development of behaviorally informed policies.

Abstract Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States. This study examined the relationship and reciprocal predictability between two theoretical constructs—risk perception attitude (RPA) and information-seeking efficacy (ISE)—in regard to pluvial floods. In addition, this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments, providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns. Analysis of data from 716 residents in south Louisiana revealed a statistically strong relationship between RPA and ISE. This research also identified specific audience segments that would benefit from an increase in RPA and ISE concerning floods. These meaningful findings inform a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies.

Introduction: Asian and Pacific Islander (API), African, and Caribbean immigrant groups in the U.S. are disproportionately impacted by chronic hepatitis B and hepatocellular carcinoma (primary liver cancer). Creating educational communication campaigns about hepatitis B and liver cancer for these communities is necessary to increase disease-related awareness and prompt health-promoting behaviors. Identifying interpersonal communication (IPC) preferences within diverse communities for integration into an educational campaign that emphasizes the link between hepatitis B and liver cancer can ultimately promote uptake of screening, vaccination and linkage to appropriate care., Methods: Fifteen focus groups and two key informant interviews were conducted with participants from Micronesian, Chinese, Hmong, Nigerian, Ghanaian, Vietnamese, Korean, Somali, Ethiopian, Filipino, Haitian, and Francophone West African communities. Data were analyzed using thematic coding and analysis., Results: Findings demonstrate that all communities preferred that materials be offered in both English and native languages and emphasized that campaigns highlight the connection between hepatitis B and liver cancer. Educational sessions should take place in settings where communities feel safe, including community-based organizations, religious establishments, and healthcare offices, and should be facilitated by trusted messengers, including patient navigators, doctors and faith leaders. Presenting accurate information and dispelling myths and misconceptions around hepatitis B, liver cancer, and their connection were the biggest needs identified across all focus groups., Discussion: This study provides insight into community-specific preferences for learning about hepatitis B and liver cancer through IPC methods. The findings from this study can be used to design multi-platform, culturally and linguistically appropriate health education campaigns to facilitate improved diagnosis, prevention, and management of hepatitis B and liver cancer among heavily impacted communities in the U.S., Competing Interests: The Hepatitis B Foundation receives public health program and research grants from BMS, GSK, Gilead Sciences and VBI Vaccines. CC serves on a patient/advocacy advisory committee for GSK and Gilead Sciences, with funds being distributed to the Hepatitis B Foundation. BZ has also served on an advisory committee for Gilead for which she was financially compensated. The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest., (Copyright © 2024 Zovich, Block, Borondy-Jenkins, Moraras, Chen, Adedokun, Hua and Cohen.)

COVID-19 is described as 'novel' largely because the virus has rarely been studied. Without any vaccine, the key to containing the virus was the timely delivery of educative public health information to people. With a population of 29 million composed of small urban segments, Ghana has enormous rural enclaves where most of her citizens live. This study seeks to explore the nature of Ghana's COVID-19 campaign, focusing on the communication strategies and the extent to which indigenous communication tools (ICTs) have been employed. Relying on document analysis, Ghana's COVID-19 campaign rarely deployed ICTs but rather paid lip service to the country's indigenous resources in public addresses to the nation. It also found that the fight against the virus metamorphosed into political campaigns making WHO's vital information subservient to images of political figures and political iconography in general. We argue that the nature of the campaign created generalized awareness of the pandemic, but did less to educate the masses on the WHO preventive protocols. [ABSTRACT FROM AUTHOR]

Although skills learned in general education courses are seen as vital by faculty and employers, students often fail to understand their benefits. The Think Beyond the Major communication campaign was developed to increase undergraduate perceptions about the value of general education courses. Campaign effectiveness was evaluated in a pilot test using a pre-test/post-test noncontrol-group design; all students on campus were invited to participate in the study. Although perceptions were unchanged pre- to post-campaign, analyses found campaign exposure was positively associated with higher student perceptions of general, educational, and career benefits of taking general education courses. Implications for theory and practice are explored. [ABSTRACT FROM AUTHOR]

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes and practices of risky sexual behavior and its consequences. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus one campaign intervention strategy is to train credible community popular opinion leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across two years, from a sample of over 4500 market vendors, in three conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention non-opinion leaders, and little change in the control markets.

Introduction: Communities throughout the United States have implemented medicine disposal programs to prevent diversion of unused opioid analgesics from homes but a general lack of awareness may contribute to low rates of utilization. The objective of this study was to develop and test community-based campaign messages promoting appropriate disposal of unused opioids at disposal programs. Methods: In Fall 2019, 491 residents (79% female, 97% White, mean age: 40 years) of five rural, Appalachian counties (3 in Kentucky and 2 in North Carolina) completed a web-based, experimental survey. Participants were randomly exposed to two of four messages and rated each message separately. A pretest–posttest design was utilized to assess change in beliefs about retaining unused prescription opioids in the home following exposure to message sets. Results: All messages favorably influenced participants’ perceptions related to concerns and risks of retaining unused prescription opioids and importance of - and self-efficacy in disposing of unused opioid medications. After controlling for social and demographic characteristics and baseline beliefs in generalized linear mixed models, Message 1 outperformed other messages in increasing participants’ concern about retaining unused prescription opioids in the home and Message 3 was most effective in increasing self-efficacy to dispose of unused prescription opioids. Conclusions: Messages including young children and pictorially demonstrate how to dispose of medications may have the greatest impact on behavioral actions related to medication disposal. The findings from this study can be used to inform community-based campaigns to facilitate disposal of unused prescription opioids.

The COVID-19 pandemic forced health authorities around the world to introduce public health measures to contain the risks of contagion. This greatly impacted on citizens’ quality of life, often raising concerns and reactance. There is an ongoing urgent need to promote and sustain behavioral changes and adherence to preventive measures. Based on the theoretical framework of the Patient Health Engagement Model and a participatory co-design process, a social media campaign aimed at improving citizens’ health engagement toward behavioral change for preventing the spread of COVID-19 was promoted in Italy in the early months of the pandemic. In this paper, we describe the methodological process adopted to develop the campaign, its characteristics, and the first results—in terms of audience reach and engagement in its early implementation. The discussion of this grounded-up and citizen-centered approach to social campaign development highlights key ways of promoting learning, engaging citizens, and supporting their participation in the co-production of educational interventions for behavioral change toward preventive actions.

Epidemics and pandemics can traumatically impact the emotional wellbeing of adults, children, and adolescents in diverse ways. This impact can be reduced by applying a range of evidence-based coping strategies. Based on previous research, we created a pamphlet-based communication campaign designed to assist adults to provide support for young people confronted with emotional distress associated with the pandemic caused by the novel coronavirus [severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)] and the related disease [coronavirus disease (COVID-19)] in 2020. We developed a pamphlet describing the common emotions children and adolescents report feeling in the face of disasters and the coping strategies that have proven effective in mitigating them. The target population was adults who interact with children and adolescents in both formal and informal settings. The pamphlet included basic information on this specific emergency, emotions that might be commonly experienced, and coping strategies for dealing with negative emotions. The aim of this paper is to describe the planning, development, and implementation of the campaign. First, we monitored how the media gave visibility to the campaign during the 40 days following the release of the pamphlet: it potentially reached a large audience at a national and international level through at least 216 media channels included the HEMOT® (Helmet for EMOTions) website. Second, Google Analytics™ data from the HEMOT® website enabled us to examine the characteristics of the visitors to the website and the behavior of those who viewed the pamphlet. More than 6,000 visitors, most from Europe followed by the Americas, visited the website in the first 40 days after the pamphlet publication. The webpage including the pamphlet obtained over 6,200 views, most directly or via other websites. A cluster analysis suggested that the access to the webpage did not mirror the trend concerning the new cases of COVID-19 in Italy (which increased during the central phase of the campaign) or worldwide (which continued to increase across the 40 days). Third, data gathered with a convenience sample of adults who had consulted the pamphlet provided a perspective on the comprehensibility of the messages conveyed by the pamphlet and on the utility for children and adolescents. The process we have demonstrated in this example could be replicated in different communities and settings to respond to the spread of the COVID-19 or to respond to other widespread or more localized disasters.

1.Human activities are a major source of threat to marine ecosystems. Solutions thus require changes to or cessation of those activities in addition to multiple restorative and conservation efforts – all of which, in turn, require public support for success. However, scientific understanding of threats to marine ecosystems has not paralleled public understanding of those threats in many jurisdictions. Highly complex, interwoven, distant, vulnerable to multiple stressors, and hosting biota that are biologically unfamiliar to people, marine ecosystems present unique communication challenges.2.The merits of effective communication capable of motivating behavioural change, policy action and support for marine conservation are often emphasized. To date, however, environmental communication, as a field, has largely focused on terrestrial ecosystems and more recently on climate change, leaving research‐informed marine conservation communication neglected.3.Adding to the small compilation of marine conservation communication literature, this integrative review provides a new understanding of how six message frames (emotional, problem/solution, outcome, value‐based, distance, and social norm) can interactively help enhance the effectuality of conservation messages. Insights from the framing‐related literature are merged with those from relevant fields including the theoretical literature, and the behavioural, social, and environmental sciences to define concepts, provide examples and explain the relevance of the six identified frames. The potential strength of these frames are discussed and suggestions on how they might be used to communicate different marine conservation issues are provided. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic forced health authorities around the world to introduce public health measures to contain the risks of contagion. This greatly impacted on citizens' quality of life, often raising concerns and reactance. There is an ongoing urgent need to promote and sustain behavioral changes and adherence to preventive measures. Based on the theoretical framework of the Patient Health Engagement Model and a participatory co-design process, a social media campaign aimed at improving citizens' health engagement toward behavioral change for preventing the spread of COVID-19 was promoted in Italy in the early months of the pandemic. In this paper, we describe the methodological process adopted to develop the campaign, its characteristics, and the first results—in terms of audience reach and engagement in its early implementation. The discussion of this grounded-up and citizen-centered approach to social campaign development highlights key ways of promoting learning, engaging citizens, and supporting their participation in the co-production of educational interventions for behavioral change toward preventive actions. [ABSTRACT FROM AUTHOR]

Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States. This study examined the relationship and reciprocal predictability between two theoretical constructs—risk perception attitude (RPA) and information-seeking efficacy (ISE)—in regard to pluvial floods. In addition, this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments, providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns. Analysis of data from 716 residents in south Louisiana revealed a statistically strong relationship between RPA and ISE. This research also identified specific audience segments that would benefit from an increase in RPA and ISE concerning floods. These meaningful findings inform a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies. [ABSTRACT FROM AUTHOR]

Epidemics and pandemics can traumatically impact the emotional wellbeing of adults, children, and adolescents in diverse ways. This impact can be reduced by applying a range of evidence-based coping strategies. Based on previous research, we created a pamphlet-based communication campaign designed to assist adults to provide support for young people confronted with emotional distress associated with the pandemic caused by the novel coronavirus [severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)] and the related disease [coronavirus disease (COVID-19)] in 2020. We developed a pamphlet describing the common emotions children and adolescents report feeling in the face of disasters and the coping strategies that have proven effective in mitigating them. The target population was adults who interact with children and adolescents in both formal and informal settings. The pamphlet included basic information on this specific emergency, emotions that might be commonly experienced, and coping strategies for dealing with negative emotions. The aim of this paper is to describe the planning, development, and implementation of the campaign. First, we monitored how the media gave visibility to the campaign during the 40 days following the release of the pamphlet: it potentially reached a large audience at a national and international level through at least 216 media channels included the HEMOT® (Helmet for EMOTions) website. Second, Google Analytics™ data from the HEMOT® website enabled us to examine the characteristics of the visitors to the website and the behavior of those who viewed the pamphlet. More than 6,000 visitors, most from Europe followed by the Americas, visited the website in the first 40 days after the pamphlet publication. The webpage including the pamphlet obtained over 6,200 views, most directly or via other websites. A cluster analysis suggested that the access to the webpage did not mirror the trend concerning the new cases of COVID-19 in Italy (which increased during the central phase of the campaign) or worldwide (which continued to increase across the 40 days). Third, data gathered with a convenience sample of adults who had consulted the pamphlet provided a perspective on the comprehensibility of the messages conveyed by the pamphlet and on the utility for children and adolescents. The process we have demonstrated in this example could be replicated in different communities and settings to respond to the spread of the COVID-19 or to respond to other widespread or more localized disasters. [ABSTRACT FROM AUTHOR]

Over the last twenty years, profound transformations have affected public sector communication, changing and redefining its practices and tools, while influencing its research boundaries and trajectories. Communication function has shown innovative traits linked to the impact of Internet and social media, but it has also revealed its fragility when facing growing political interferences and resistances from organizational bureaucracies. The Covid-19 pandemic has represented a turning point for public sector communication. The latter has acquired new visibility in this emergency situation, and it has been forced to redefine consolidated communication models. In this scenario characterized by a general distrust toward institutions, public sector communication must recover credibility, guarantee transparency, correctness and timeliness in the dissemination of information. Starting from these considerations, this study on government communication in the context of Covid-19 investigates two aspects: the possibility that the emergency situation represents an opportunity to relaunch public sector communication as a service function, with particular regard to its digital dimensions; the reconstruction of the narration of the pandemic through government communication campaigns in the context of traditional and social media, highlighting contents styles and languages. Results underline the informative and service function of institutional communication, revealing in some phases innovations in languages and strategies. The alignment and synchronicity between different institutional voices and platforms, and the presence of an effective coordination, emerge during the lockdown while they become weaker in the following phase. This article suggests investing in permanent research on public communication to foster a more sophisticated use of campaigns and social media so as to nurture a constructive dialogue with citizens. [ABSTRACT FROM AUTHOR]

The determinants of farmers' decisions to reduce greenhouse gas (GHG) emissions are currently not well understood. This study takes several new angles in investigating farmers' climate change mitigation behaviour. Based on two identical surveys among representative samples of Dutch farmers, this study examines the underlying determinants and motivating factors for three different types of climate change mitigation measures on farms: energy saving, the production of renewable energy and reduction of emissions of methane and nitrous oxide (non-CO2 emissions). Furthermore, the study explores whether farmers' awareness and behaviour has been influenced by a communication campaign carried out by the government of the Netherlands between 2012 and 2015. Four major conclusions emerge. Firstly, the analyses demonstrate that accounting for the cost-effectiveness and technology readiness level (TRL) of different types of climate change mitigation measures provides for a better understanding of the factors that motivate farmers to adopt these measures. Secondly, neither the willingness to take GHG reduction measures nor knowledge on GHG emissions are consistent motivating factors for energy-related measures. Thirdly, it seems that external factors, such as economic hardship, dominate the overall environmental awareness of farmers. Fourthly, the farmer's propensity to innovate proved to be the strongest and most consistent predictor of both the willingness and the actual adoption of climate change mitigation technologies. Therefore, focusing on making farmers more open to change and general innovation in campaigns in the agricultural sector might be more effective than campaigns focusing specifically on climate change mitigation. [ABSTRACT FROM AUTHOR]

Fight the Bite represents the Department of Health's first attempt to actively raise awareness and improve prevention practices related to mosquitoes in Western Australia (WA). The multi-faceted campaign model involved a range of stakeholders and delivery methods over a 2 year period, achieving a recall rate of 8.2% among 2,500 survey participants. Significant regional differences were noted in campaign exposure, reflecting the variation in mosquito management issues throughout the State, and subsequent engagement by local government. Of those individuals with campaign recall, 43.8% reported an increase in awareness and 27.4% reported a change in behavior, which equated to a 1.7 and 1.2% change across the total survey population, respectively. The results of this study demonstrate that Fight the Bite has significantly improved awareness and prevention practices among those individuals who were exposed to the campaign. This was particularly promising, given the modest budget, resources, and time period over which the campaign was run prior to evaluation. This outcome means that Fight the Bite can be confidently adopted as a proven and standardized but regionally adaptable campaign approach to raising awareness about mosquito avoidance and mosquito-borne diseases by the Department of Health and its stakeholders. Future campaign aims include increasing reach through heightened and sustained promotion of Fight the Bite by both the Department and local government, as well as expanded collaboration with a range of stakeholders within the community.

Objective: To evaluate the impact of message framing on attitudes towards messages aimed at promoting the use of nutritional warnings, behavioural intention and actual behaviour, evaluated through visual attention to nutritional warnings and the choice of a snack product during a real choice task.Design: Following a between-subjects design, participants were exposed to loss-framed nutrition messages, gain-framed nutrition messages or non-nutrition-related messages (control group). After evaluating the messages, participants were asked to select a snack product as a compensation for their participation. The experiment was conducted using an eye tracker.Setting: Montevideo (Uruguay).Participants: Convenience sample of 201 people (18-51 years old, 58 % female).Results: The average percentage of participants who fixated their gaze on the nutritional warnings during the choice task was slightly but significantly higher for participants who attended to nutrition messages (regardless of their framing) compared with the control group. Participants who attended to loss-framed messages fixated their gaze on the warnings for the longest period of time. In addition, the healthfulness of the snack choices was higher for participants exposed to nutrition-related messages compared with the control group.Conclusions: Results from the present work suggest that nutrition messages aimed at increasing awareness of nutritional warnings may increase consumers' visual attention and encourage more heathful choices. The framing of the messages only had a minor effect on their efficacy. [ABSTRACT FROM AUTHOR]

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This paper examines power and its manifestation in Uganda's "Stop Malaria Campaign." It specifically questions the apparent radical feminism, which is conceptualized as a quest for power, and how such excesses drive implementation of the campaign. The paper explains data collected through focus group discussions and key informant interviews using feminist communication theory as informed by the critical ideas of feminism and power. These three ideas help to put into perspective: domination of the campaign by one gender, interpretation of the campaign's objectives to suit that one gender, and communication methods used in the campaign. Analysis of the above three processes shows that men are the weaker gender in the malaria prevention drive, an idea that has clashed with the existing male chauvinism on which several families still thrive in Africa. A view that radical feminism should be seen as an organized form of power that needs to be checked if Uganda's malaria communication campaign is to be implemented successfully is herein proposed, along with some solutions to the challenges. [ABSTRACT FROM AUTHOR]

Introduction: The starting point of this study is a historical event, most of UK population voted in favour of exiting the European Union on 23 June 2016. However, the result of the referendum in London was to stay with 75.3% of votes. This shows a scenario contrary to the city's values, where the multicultural aspect and diversity are part of its identity. This research selects as case study, the communication campaign launched by London mayor, Sadiq Khan, to counteract the Brexit. The campaign #LondonIsOpen as creative expression where citizens have revolutionized institutional actions. Methodology: the content analysis of the audiovisual pieces is proposed as qualitative methodology, with the following objectives: 1. To identify innovative methodologies, 2. To describe collectives involved, 3. To analyse the efficacy of actions. Results and conclusions: Conclusions present what have been the keys of the massive participation, the paradox of the fact that the initiative comes from a political leader and the credibility achieved by his campaign. [ABSTRACT FROM AUTHOR]