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The study explores the influence of colors on purchasing decisions for the Chevrolet Ônix car, considering the evolution of information access and the growing importance attributed to marketing strategies related to this theme. The central objective is to ascertain whether colors play a significant role in the decision-making process of purchasing this vehicle. The research adopts a descriptive and quantitative approach, utilizing a questionnaire distributed through social media to a sample of 647 respondents. Specific objectives include characterizing participant profiles, identifying preferred and rejected colors, and analyzing the relationship between color preferences, sociodemographic data, consumption habits, and the purchase decision-making process. Results reveal that consumers exhibit a conservative preference for traditional colors already established in the market, such as white, black, gray, blue, and red, over more innovative options. Data analysis was conducted using linear regression, employing Excel and SPSS software (version 23). These findings underscore the importance of colors in consumer perception and suggest that marketing strategies should carefully consider the chromatic preferences of the target audience. [ABSTRACT FROM AUTHOR]

Many tourist destinations and hospitality companies are using the idea of "naturalness" to attract consumers in the post‐pandemic era. The current research explores the impact of color, a fundamental element in tourism marketing materials, on shaping tourists' perceptions of naturalness and subsequent purchase intention. Through three experimental studies, our research reveals a lay belief that associates color saturation with naturalness perception. While prior research has indicated that highly saturated colors can positively impact consumers, our findings suggest that this effect may not always hold. Specifically, low color saturation in tourism marketing materials increased tourists' perceptions of naturalness and purchase intentions. These findings contribute to the theoretical development of color psychology and support the development of sustainable tourism and hospitality practices that prioritize managing natural resources. [ABSTRACT FROM AUTHOR]

When people observe pictures, different pictures will generate different emotions, and the painters often convey emotional energy to the audience through the media. Through the effect of this emotional transfer, people get emotional satisfaction psychologically, and the author can better express the emotion he needs to express by using the principle. For those who do not know art appreciation, it is difficult to accurately describe the feelings brought by pictures and describe them accurately. It is also difficult to quickly and accurately find the picture of the corresponding feeling sought by oneself. This paper presents a quantitative picture emotion analysis method. Based on the analysis of the characteristics and colors of the pictures that arouse people's emotions, the classification planning is carried out in RGB space and HSV color space respectively. And the combination analysis of the color features with strong influence is carried out to select a more appropriate color space for the expression of human feelings. At the same time, the paper also discusses the effect of the black-and-white filling and the brightness saturation of the image. Finally, it makes use of the corresponding design principles to carry out a quantitative analysis of the emotion generated by it. The system performs a combined analysis of a picture from these directions and presents the results to the user. [ABSTRACT FROM AUTHOR]

Copyright of Diversitas Journal is the property of Diversitas Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Studies on the color category PURPLE yielded inconsistent category boundaries, focal colors, and color‐emotion associations. In French, there are at least three color terms referring to the shades of purple, potentially weighing on these inconsistencies. Thus, we tested the semantic breadth and richness in semantic meaning of violet (basic term), lilas (non‐basic), and pourpre (non‐basic). We collected free associations in 274 French speakers from Algeria, France, and Switzerland, yielding 2079 responses, of which 436 were discrete and 275 were unique. Frequency analyses and semantic coding supported the basicness status of violet in French, within a hierarchically structured semantic system. Moreover, the meaning of the three terms was not synonymous. Violet had the most abstract meaning. Lilas had the narrowest meaning, mainly referring to Natural Entities. Pourpre seemed close to RED. We found no differences between the countries. Future studies should extend this approach to other languages and other color terms. [ABSTRACT FROM AUTHOR]

In this paper, the HSV color space model is used to collect the color characteristics of modern interior design and classify them into three types: hue (H), saturation (S), and luminance (V). At the same time, it combines with the theory of color psychology to construct a PAD emotion model for interior design. Then, it selects experimental samples and data analysis tools to carry out an example analysis of interior design from the emotional perspective. The data show that the selection of people warm and bright color interior design in the interior design of the background color across the amplitude of the largest and more concentrated in the 47.5°, the main body color across the amplitude of the smallest and most stable, the accent color value of the whole relatively high, the highest 123.6°, the background color saturation is the highest of 34.6°, and the brightness of more than 63.9°, the overall presentation of the warmth of comfort indoor environment. Error-values were 0.004, 0.0698, and 0.038 in order, with the errors all below 10%. This study integrates psychology and color into interior emotional design to better create visually appropriate, comfortable, and culturally rich interior environments for people, and also to promote the development of the interior design field.

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the Internet era, online channels have contributed significantly to tourism marketing and promotion. Consumers will receive tourism information online to reduce information asymmetry. Moreover, with overwhelming levels of information, consumers may only get a limited amount of information. Therefore, the primary concern for marketers lies in capturing consumers' attention during this stage. Visual design is essential among the various factors researchers have thoroughly investigated. Studies have recognized the importance of the color characteristics of travel photos on consumer decisions. However, these studies often focus their analysis on tonal information while neglecting the intuitive emotional impact of color saturation on consumers. Consequently, this study aims to distinguish and categorize different tourist destinations to explore the impact of saturation characteristics of attraction photos on consumer appeal in online scenarios. This study contributes to existing knowledge of color context theory, enhancing its contextual application. The findings presented in this paper have implications for developing more effective visual marketing strategies. [ABSTRACT FROM AUTHOR]

In this paper, we investigate the relationship between emotions and colors by showing robot animated emotion faces and colors to the participants through a series of surveys. We focused on representing a visualized emotion through a robot's facial expression and background colors. To complete the emotion design with animated faces and color background, we gave an experimental design for surveying the users' thoughts. We took an example of a robot animated face by using the ASUS Zenbo. We selected 11 colors as our color background and 24 facial expressions from Zenbo. To analyze our results from questionnaires, we used histograms to show the basic data situation and the multiple logistic regression analysis (MLRA) to see the marginal relationships. We separated our questionnaires into positive and negative questionnaires and divided the dataset into three cases to discuss the different relationships between color and emotion. Results showed that people preferred the blue color no matter whether the face was showing positive or negative emotion. The MLRA also showed the correct percentage is outstanding in case 2, either positive emotion or negative emotion. Participants thought Zenbo's robotic animated face was the same as they thought. Through our experimental design, we hope that people can consider more colors with emotion to design the human–robot interface that will be closer to the users' thoughts and make life more colorful with comfortable reactions with robots. [ABSTRACT FROM AUTHOR]

The presented paper deals with the symbolism of colors, i.e., color associations. The aim of the paper is to verify the correlation of colors and their symbolism. The combination of color and its meaning was based on the existence of a physiological variable, namely the psychophysiological state. The diurnal preference of individuals was used for this purpose, which divided the subjects according to the chronotype into morning and evening groups. From this starting point, the color preferences of the examined people were monitored in the final phase by means of a color evaluation test. The theoretical part of the paper provides a theoretical framework and starting points for research. The research part describes in detail the research process, especially the methods used. The research itself was attended by 720 people aged 20–40 years. As research methods were used: the Composite scale of morningness, Bourdon's performance test, the Subjective scale of activation, and the Color evaluation test. The respondents had the task of associating colors with their current psychophysiological state. The established hypotheses were mostly confirmed. From a broader point of view, we have come to the conclusion that people attribute certain properties to individual colors, so there is psychic content belonging to individual colors. The colors expressing activity included yellow, orange, and red, and respondents from the group of evening chronotypes also included blue. Calm colors include blue, green, and gray. The most indifferent color was purple. The obtained results were statistically significant. There were also relatively strong correlations in the evaluation of colors due to the psychological focus of the research. Other stimuli for research were also found in the research. Doi: 10.28991/ESJ-2022-06-04-010 Full Text: PDF

IntroductionDue to the increasing progress of science, in the twentieth century, for the first time, members of the Research Council in the social sciences used the term interdisciplinary. This approach created an integration between different disciplines that were splitting and turned scientific autonomy into scientific collaboration. Because literature originates from the human mind and psyche and covers a wide range, it has its roots in various sciences including psychology. This science deals with the cognition of the psyche, and since it’s impossible to study the psyche directly, its external manifestation, that is behavior, is examined. One of the behaviors that leads us to know more about the human mind is writing, which is directly related to literature. In the psychology of colors (which is a branch of psychology), the choice of color, desire and hatred to it, is related to the personality of the individual and leads us to an understanding of the mental state of the individual.In this research, the position and importance of color in the poetic language of Hamid Mossadegh and Ahmad Shamloo are investigated; Of course, with a psychological approach and with this method, a better understanding of their poetry will be obtained. Aspects of the poet''s personality and outlook will be discovered to some extent through the colors and symbols made of color and the dominant atmosphere in his poetry. 2. Methodology In this research, at first, the related books and works and what is mentioned as a background were studied, and finally, their poems were studied in a descriptive-analytic method. The main sources of this research are "Collection of Poems" by Hamid Mossadegh, "Collection of Poems" by Ahmad Shamloo and "Psychology of Colors" by Max Luscher translated by Vida Abizadeh, and the psychological analyzes are all based on this book. Also, in the study of Shamloo''s poems, Mr. Morteza Mohseni''s article entitled "Color analysis in Shamloo''s poems based on Max Luscher''s theory" was used, of course, in examining the examples, there was a difference with examining the authors in Hamid Mossadegh''s poems, for example, the color of the night according to Its high frequency was not mentioned in inductive words and white color and its inductive words and brown were not studied and analyzed in general, so for a more comprehensive comparison, these items were added to the present study.In the Luscher''s psychology of color, white color is not mentioned and only in the text of the book, white and black are mentioned as two extremes. Therefore, all articles in this field have eliminated white color even in spite of its high frequency in their research.As a result, the poet''s color preferences have changed.For this reason, in the analysis of color pairs, no comparison is made between the analysis and the characteristics of the poems and the personality of the poet. In this article, a different procedure has been adopted in the analysis of poems.Accordingly, white color was not removed and was examined due to its high frequency and its contrast with black, which itself induced in the studied texts. And in the analysis of color pairs, because there was no analysis of white color in Luscher''s psychology, in the first color pair of both poets - which was black and then white - only black color analysis was given; but the poet''s color preferences did not change.The only purple color, which had no example in Mossadegh''s poetry and was mentioned only three times in Shamloo''s poems, was removed due to the limited frequency in the analysis of color pairs in order to obtain a more consistent analysis with the poems and their characteristics. DiscussionPsychologists carefully use colors to identify the hidden layers of a person''s personality, Jung, one of the greatest thinkers and psychologists of the twentieth century, believed in the symbolic power of colors and encouraged his patients to use colors without thinking while painting , to reveal the deepest part of their subconscious and be able to establish a link between the subconscious and the conscious to achieve mental health (Sun, 1378: 58)In modern psychology, colors are criteria for measuring personality.Each color has a special mental and physical impact on the person, and people''s tendency to colors shows their mental and physical condition, and this issue has been proven by the advancement of physiology and psychology.Color reveals the innermost thoughts and human emotions and reflects the values of the individual. The colors we love the most represent the hopes and aspirations that we pursue with passion. The colors that you are least interested in are as important and effective as your favorite colors because they show you all the experiences, situations and people you want to avoid. (Sadka, 2014: 30)The study of color elements in the poets’ works, changes in the use of color, the type of look at colors, its semantic rotation in every poet and also in each period, it draws our attention to their causes and factors, and finally these aspects and types can move towards scientific criticism and make achievements such as recognizing the poet and entering the world of mind and familiarity with his language through color analysis (Seddiqi, 2005: 6)This study examines Hamid Mossadegh and Ahmad Shamloo''s poems from the perspective of "color psychology"; and it examines not only the names of colors but also color inducer words to gain another understanding of the poet''s poems and worldview and his personality traits from the angle of colors.Considering that the color elements in the poetry of both poets has a symbolic function and with the theory of sharing the views of two poets in several cases, in this article, using descriptive-analytic method, the poems of two poets have been examined from the perspective of color function.Due to the importance of color in literature, research in the field of color psychology has been done in the literary works, some examples of research are as follow:_ Ghasemzadeh, seyed Ali and Nikoobakht, Naser (2003), "The psychology of color in the poems of Sohrab Sepehri", Literary research, No 2, Pp 145-156._ Mohseni, Morteza and Pirooz, Gholamreza and Poorali, Marziye, (2012), "Color analysis in shamloo''s poems based on Max luscher theory", literary research._ panahi, Mahin, (2006), "The psychology of color in Nima''s collection of poems", (Based on the color psycology of Max Luscher), Articles in scientific and literary research journals, No 12&13, Pp49-82._ Talebanpoor, Parisa, (2011) "Analysis of symbolic concepts of colors in Islamic mysticism" (according to persian prose texts from the fourth century to the end of the seventh century) and its study from the perspective of psychology, Supervisor: Kheirollah Mahmoodi, Ministry of Science, Research and Technology _ State University of Shiraz، Masters._ Zabih Nia Omran, Asiye and Hoti Nejad, Seyed Khalaf, (2013), "The psychology of color in the narration of Wameq and Ozra" (Study and analysis of color psychology in four narrations of Wamegh and Azra Hosseini, Joshaghani and Zahir Kermani), Chideman Farhang, No2, Pp154-162. 4.ConclusionAccording to the findings of this study, color has a special function in the poetry of Hamid Mossadegh and Ahmad Shamloo and indicates the appropriateness of the poets'' thoughts, feelings and emotions with the social and political life and the requirements of their time. Among the colors, black and white have a high frequency, and these colors are in exact proportion to the situation of the time and its effect on the inner world of both poets.

Humans have been exploring colors since ancient times, but relatively complete color systems appeared one after another in the twentieth century. Even without language and other information exchanges, colors can still convey information and stimulate emotions. Therefore, color can have both physical and psychological effects on people. In this context, this paper studies the visual representation of painting colors based on psychological factors. The article studies the theory of personality traits and introduces the related content of visual psychology. To explore the relationship between each variable and color psychology and the visual representation of painting colors, a binary logistic regression analysis is performed. The colors in the post-impressionist paintings of Van Gogh and Gauguin is contrasted, and experiments on psychological factors and color research is conducted. The factors that affect the color tone of the picture and the influence of psychological factors on the judgment of color brightness are investigated. Finally, the correlation analysis of personality trait dimension and irrational behavior is carried out. The experimental results of the article show that after the analysis of variance, the significance levels of regression model 1 and model 2 both reach 0.000, and the adjusted R squares are 0.319 and 0.356, respectively. In this study, regression model 2 was selected as the final model. According to Model 2, the standardized regression coefficients of agreeableness and neuroticism are 0.438 and -0.251, respectively, and the significance of the regression coefficients are 0.000 and 0.021, respectively. The research on the visual performance of painting colors based on psychological factors has been well completed. [ABSTRACT FROM AUTHOR]

As an important part of a hotel's internal environment, color design affects not only customers' hotel stay experiences, but also their check-in experiences. However, how hotel guests' emotional experiences are affected by interior color design is understudied in China. Drawing on the theory of color psychology, we designed a Virtual Reality (VR) experiment and a questionnaire to explore how hotel guests' emotional experience can be influenced by the color scheme of hotel interior color design. The results show that hotel rooms decorated in yellow have a pleasurable effect, those decorated in gray a calming effect, and those decorated in blue a relatively neutral effect. Young participants have more negative emotional responses to rooms decorated in dark yellow. The emotional impact of both gray and yellow with higher grayscale values shifts from positive to negative with the improvement of customers' educational background. Low grayscale color schemes are preferred over high grayscale ones, and indoor environments with synergistic colors are preferred over contrasting colors. It is also found that male subjects tend to have more positive emotional reactions to all color schemes than females. For most subjects, age and education have no effect on their emotional reactions to different color schemes. These findings have important implications for hotel interior environment color design. [ABSTRACT FROM AUTHOR]

This paper discusses the role of color in the literary narrative and the use of symbologies as a means of guiding the character in the trajectory and impacting the construction of relationships with the surrounding people. The Yellow Wallpaper is a short story first published in January 1892 by the American writer Charlotte Perkins Gilman. It describes a marriage relationship, and a young wife suffering from "temporary nervous depression" after the birth of their baby is mediated by the yellow color. In this sense, the objective of this work is to analyze and discuss how the chromatic element is used and how it interferes with the narrative of the short story "The Yellow Wallpaper". From that investigation, thus, this research aims to discuss and encourage the use of color as a narrative tool, based on the studies of discursive semiotics. To do so, the methods and concepts used for the analysis were based on Julien Greimas' works. The results point at a range of meanings that vary along with text according to the protagonist's relationship with her environment and its yellow wallpaper. From consternation to excitement, yellow color plays the role of guiding the character from a feeling of melancholy, going through a context of disgust and refusal, changing to a feeling of instigation and pleasure, finally reaching a state of obsession with the yellow wallpaper. [ABSTRACT FROM AUTHOR]

This research analyzed the relevant practices in the color composition of packaging and its color psychology for soft drink and spirits products in the world‐renowned packaging design competitions. The packaging color characteristics of the two types of products were analyzed using a quantitative analysis‐based approach (using HSV color model), supplemented by qualitative analysis. The colors of 534 drink packages were analyzed quantitatively, and the three main components of soft drinks and spirits packaging were evaluated in terms of hue, saturation, and value. The color ranges and characteristics of soft drinks and spirits were summarized and compared. The results showed that the vast majority of both products used multi‐color packaging. Soft drink packaging is mostly colored with high value of red, orange, and yellow hue areas, while spirits packaging mostly uses low‐saturation colors. In addition, the average saturation (42.44%) and average value (78.18%) of the main color of soft drink packaging were higher than the average saturation (25.94%) and average value (57.55%) of spirits. Soft drink products are mostly packaged in white or warm colors to gain consumers' attention, while spirits are packaged in black to highlight the high quality and taste. This study shows that the color composition of soft drink and spirits packaging is clearly different. It also reflects that specific colors have a specific psychological meaning, thus causing people's psychological resonance and recognition, which has positive significance for further research on the influence of color psychology on product packaging. [ABSTRACT FROM AUTHOR]

The motivation for this research was to create product packages that better represent the qualities of the product. A method was devised for extracting colors expressing consumer taste impressions from product reviews and product information from brand websites and applying the colors to the original package image. A database was prepared for expressing the relationships between colors and impression words given by colors and then used to select two replacement colors per package. The feature colors of the original package image were replaced with the replacement colors on the basis of color discrimination. Experiments performed with 20 participants and four green tea beverage packages. The revised package images gave stronger impressions of product taste and information, better balanced expectation and satisfaction because of reduction in the gap between the impressions given by the package and the impressions after drinking, and increased purchase intention especially for new customers. [ABSTRACT FROM AUTHOR]

Food waste hampers global food security, rational use of global resources and environmental sustainability. Food waste is becoming a global problem, especially on restaurants, and it is particularly important to explore more effective measures to reduce food waste. Color psychology studies show that color can influence human behavior, but how colors may affect consumer food waste behavior has not been thoroughly investigated to date. In this study, we aim to investigate whether food plate colors or restaurant decorations affect food waste behavior using a large-scale field survey in four Chinese cities (2160 samples across Beijing, Shanghai, Chengdu, and Lhasa). Our results show that the per capita food waste of all consumers in the surveyed restaurants was 80.21 g per meal, whereas the per capita food waste of those with warm-color plates was 61.83 g per meal. The results suggest that warm plate colors are associated with reduced restaurant consumer food waste. We also show that the restaurant decoration color was found to correlate significantly with the reduced amount of food ordered per capita per meal (both warm and cool colors). Cool colors for plates and decoration have a negative effect on the weight of per capita per meal food eaten. Additionally, other characteristics of consumers, such as their age, education, and income levels, and other factors, such as for the purposes of meals, were found to affect food waste behavior. Our case study suggests that further investigation into the role of color psychology may be warranted to help mitigate consumer food waste. [ABSTRACT FROM AUTHOR]

The Hospital is a health service infrastructure that provides complete health care. One of the facilities in the Hospital is the Radiology Room. What is meant by radiology is the part of medical science that studies imaging technology in the form of electromagnetic waves and mechanical waves that function to detect diseased internal organs of humans. The radiology room consists of the C.T. scan room, X-ray, MRI, etc. Radiologists play a very important role in the health sector because radiologists can provide assistance related to surgery, cancer, obstetrics, etc. In designing the radiology building, the architect has quite a role, one of which is applying materials that keep the radiology room sterile and applying safe materials for both staff and patients so that they are not exposed to radiation. The application of color is also very influential on the psychology of the patient and the user as a form of effort to make the user more comfortable while in the room and increase the hope of healing for the patient. The application of color can also reflect the image of the room. The material used in the radiology room is different from the room in general because radiation rays must be muffled and pay attention to the creation of sterility in the room. The methodology in this study uses the method of observation and data collection. Padang Panjang City Hospital is a class B hospital in which there are radiology facilities with a modern minimalist interior concept. The radiology room has 30 cm thick brick walls and is lined with 2mm - 4mm thick lead. This is done so that radiation rays can be muffled and patients and users will not be exposed to radiation. This study was conducted to create the application of the right material as an effort to safety and comfort and to apply the role of color in the radiology room to increase the hope of healing for patients. This study applies the concept of a modern minimalist interior, prioritizing the function and effectiveness of the room and furniture. [ABSTRACT FROM AUTHOR]

Introduction: Colors are among the effective factors in human life, which are related to human feelings and emotions more closely than other visual elements. The perception of time may vary in different physical environments according to the colors. The aim of this study is to review the studies on the effects of colors on the perception of time in computer games. Materials and Methods: Data were collected through library research in Civilca, Noormags, Scientific Information Database (SID), and Scopus databases; Google Scholar and Science Direct search engines were also used. The search keywords included: color, color psychology, time, and time perception. English and Persian articles since 2000 (1380 Persian Calendar) were included. Results: Among 65 articles found regarding colors and psychology of colors as well as the perception of time and color impact on the perception of time, 28 articles, which were related most, were selected. Based on the search, it seems that the plan had not been investigated in the context of the computer games. According to the studies in the field of architecture on some colors (blue and red), these colors may also be used in computer games. With the combination of these colors, perfect time perception may be provided for game players Conclusion: The time perception and the impact of color on it was often investigated in architectural studies and interior or urban decoration while no study was found specifically in the field of computer games. Although those studies may be considered as the basis for implementing color compositions in computer game graphics, scientific studies basically in the field of computer games are essential for detailed analysis.

The visual communication of financial information is commonplace and involves numerous facets, including the use of color. At the same time, perception of color influences behavior. Through eight experiments, we show that using red color to represent financial data impacts individuals' risk preferences, expectations of future stock returns, and trading decisions. The effects are not present in colorblind individuals and are muted in China, where red represents prosperity. Other colors, including yellow and blue, do not generate the same effects. Overall, we demonstrate that simple perceptual processes influence complex investor behavior, which is important given society's increasing reliance on visual communication. This paper was accepted by David Simchi-Levi, finance. [ABSTRACT FROM AUTHOR]

As an important part of a hotel’s internal environment, color design affects not only customers’ hotel stay experiences, but also their check-in experiences. However, how hotel guests’ emotional experiences are affected by interior color design is understudied in China. Drawing on the theory of color psychology, we designed a Virtual Reality (VR) experiment and a questionnaire to explore how hotel guests’ emotional experience can be influenced by the color scheme of hotel interior color design. The results show that hotel rooms decorated in yellow have a pleasurable effect, those decorated in gray a calming effect, and those decorated in blue a relatively neutral effect. Young participants have more negative emotional responses to rooms decorated in dark yellow. The emotional impact of both gray and yellow with higher grayscale values shifts from positive to negative with the improvement of customers’ educational background. Low grayscale color schemes are preferred over high grayscale ones, and indoor environments with synergistic colors are preferred over contrasting colors. It is also found that male subjects tend to have more positive emotional reactions to all color schemes than females. For most subjects, age and education have no effect on their emotional reactions to different color schemes. These findings have important implications for hotel interior environment color design.

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

There were not found studies about the impact of the use of a mobile application on the diagnostic precision of anxiety, which makes it difficult to make decisions to apply this technology to improve the sensitivity and specificity of this diagnosis, which is necessary due to millions of people around the world are affected by anxiety. The purpose of the research was to determine if a mobile application improved the process of preliminary diagnosis of the anxiety disorder of patients of the psychology service in a hospital with a convenience sample of 23 patients. The results of the study showed an improvement in sensitivity (from 33.3% to 83.3%) and a decrease in specificity (from 94.1% to 82.3%) of the preliminary diagnosis of this disorder. It was concluded that the use of the mobile application together with the color psychology allowed the increase of the sensitivity of the preliminary diagnosis and that the decrease of the specificity was a consequence of the better identification of patients with the diagnosis with this technological solution. For future researches, the recommendations included the use of the developed mobile application or other similar applications in other cities and countries, improving their functional and technical characteristics, as well as to study the results of the use of similar mobile applications for other psychological disorders.

Recent Romanian films continue to be appreciated by critics and to receive important international awards. This, along with a series of common techniques and themes, led to the emergence of the term "New Romanian Wave", a term assumed by some critics and directors and rejected by others. In this article, I aim to check if the use of colors is a technique that characterizes the films reunited under this umbrella term. In order to do so, I analyzed five films from different years but overall accepted as part of the New Wave. These are Marilena from P7, 4 months, 3 weeks and 2 days, Best intentions, Child’s Pose and Self-Portrait of a Dutiful Daughter. I was interested in discovering the symbols associated with each color, while also emphasizing their psychological meaning. Another goal was to check if and how the chromatic aspects were related to the social reality presented in each movie. Finally, I presented the common features of the films and the differences between them.

Copyright of Journal of Business Administration (1025-9627) is the property of National Taipei University, Department of Business Administration and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Color therapy, healing through color, supposedly works through the physical exposure to color. In two studies, we assessed stress and anxiety reduction after color exposure using a commercially available relaxation‐through‐color routine. Participants either completed the routine by looking at the accompanying color disks or at a white patch. In study 1 (longitudinal), 60 participants completed the routine three times, each testing session separated by a week. In study 2 (cross‐sectional), 63 participants completed half of the trials once. In both studies, we recorded a decrease in stress and anxiety levels comparing before‐after scores. In study 1, we recorded incremental decreases with each week. Crucially, decreases were the same whether participants (a) physically saw colors or not, and (b) completed the full or shortened version. We conclude that other factors but physical exposure to color explain changes in affective states associated with this and probably other color therapy routines. [ABSTRACT FROM AUTHOR]

The objective of this study is to determine if men would follow the "red effect" when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank‐order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the "red effect," but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the "red effect" and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique. [ABSTRACT FROM AUTHOR]

There were not found studies about the impact of the use of a mobile application on the diagnostic precision of anxiety, which makes it difficult to make decisions to apply this technology to improve the sensitivity and specificity of this diagnosis, which is necessary due to millions of people around the world are affected by anxiety. The purpose of the research was to determine if a mobile application improved the process of preliminary diagnosis of the anxiety disorder of patients of the psychology service in a hospital with a convenience sample of 23 patients. The results of the study showed an improvement in sensitivity (from 33.3% to 83.3%) and a decrease in specificity (from 94.1% to 82.3%) of the preliminary diagnosis of this disorder. It was concluded that the use of the mobile application together with the color psychology allowed the increase of the sensitivity of the preliminary diagnosis and that the decrease of the specificity was a consequence of the better identification of patients with the diagnosis with this technological solution. For future researches, the recommendations included the use of the developed mobile application or other similar applications in other cities and countries, improving their functional and technical characteristics, as well as to study the results of the use of similar mobile applications for other psychological disorders. [ABSTRACT FROM AUTHOR]

Product packaging is an important element for branding that directly affects product sales. We have developed a method for creating package images that better express brand perception as a way to motivate purchasing behavior and increase sales. The method works by replacing a color that gives an impression different from the brand perception with one that better expresses the brand perception and that is appropriate for the target product. Brand perceptions perceived by consumers were identified by administering a questionnaire to 160 participants. We constructed two databases: a color database of the correspondence between colors and typical adjectives representing various inner emotional states and a feature database for target products. Using these databases, we applied appropriate colors to packaging (except for areas providing information or containing the logo) to express brand perceptions more accurately. We evaluated this method by performing two experiments, one with 96 participants to determine how changing a package color changed the viewer's impression of the product and the other with seven design experts to determine how this method could help them simulate package design. The results revealed that displaying an appropriately revised package image reduced the gap between the brand perception and the impression obtained upon viewing the package image and gave design experts new ideas for package design. [ABSTRACT FROM AUTHOR]

During the color design process, it is critical to create diversified color schemes for various consumer groups. It is also important to allow members in a design team to brainstorm for creative ideas. A theory of inspecting natural color elements was proposed in this study based on the CIE 1976 (L*,a*,b*) (CIE 1976) color space and the fuzzy c‐means clustering method. A calculation model was built to determine people's preference for colors based on a serialized system. To determine which factors affect the prediction of consumers' preference for a series of products, a gray relational color preference system was used in combination with gray relational grade so that a designer can obtain reasonable prediction results. The proposed system recommends not only the optimal colors for a product but also the optimal color scheme for a series of products. [ABSTRACT FROM AUTHOR]

Shigenobu Kobayashi, the founder of Nippon Color and Design Research Institute Inc., developed a Hue and Tone System based on the Munsell Color System, referring to the ISCC‐NBS method of designating color and a dictionary of color names during the process. A particularly noteworthy feature of this system is its tone settings, which successfully represent the entire world of color in just 130 colors. Kobayashi used these 130 systematically and psychologically representative colors as research samples in various studies using methods such as the semantic differential technique, and developed a Color Image Scale that clearly demonstrated the semantic space of colors. The present article will describe the development and impact of the Hue and Tone System and Color Image Scale since Kobayashi's article The Aim and Method of the Color Image Scale was published in Color Research and Application in 1981. [ABSTRACT FROM AUTHOR]