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This thesis focuses on the representation of Ivan Jonák in the discourse of selected Czech media and points to the phenomenon of celebritization of criminals, which is becoming more and more frequent in the media environment. The theoretical part of the paper briefly deals with the basic understanding of the phenomenon of celebritization and follows the description of Jonák's life with a rich criminal past and the main case connected with his name - the murder of his wife Ludvika. At the same time, it attempts to approach the cult of personality he built, which, in the author's words, the media helped to build, and the ways in which it embedded him in the discourse of the Czech media built one of the first criminal celebrities. In the analytical part, according to the established methodology of Critical Discourse Analysis (CDA) by Norman Fairclough, the author is devoted to uncovering the main discursive frames in which the topic was presented in our media environment and in which context Jonák appears most often in the selected media. The author then engages in a selective analysis in the field of popular culture, podcasts, where Jonák's name resonated strongly given the publication of his autobiography and the airing of the drama programme The Nineties. The thesis concludes by offering a summary...

The phenomenon of global warming and its consequences are challenges we face in modern society. In addition to these issues, the paper is motivated by media reports on the 2019 worldwide climate strikes and the UN Climate Action Summit, held in New York in September of the same year. Swedish climate activist Greta Thunberg, whose performance at the Summit sparked a lot of interest in the media worldwide, found herself in the centre of media attention. The goal of this paper is to explore the image of climate change presented on Croatian and Slovenian online portals, which were selected based on their readership (tracked using Alexa.com). These included Croatian online portals: 24sata.hr, Index.hr, Net.hr, Narod.hr, Vecernji.hr. Net.hr, and Slovenian online portals: 24ur.com, nova 24TV, SIOL.net, Slovenske novice, Svet24, TV SLO. The paper applies the method of qualitative and quantitative content analysis. The research corpus consisted of 194 articles published in Croatian and Slovenian online media (136 and 58 respectively). The research focuses on the scope of reporting on climate change, identification of the main topics and attitudes, and the question of celebritization of the issue itself. Research results showed that there are significant differences when it comes to the framing of climate change issues, particularly Greta Thunberg’s activism, in Croatian and Slovenian online media.

The bachelor thesis "Celebritization of athletes in the media by the example of cross-country skier Kateřina Neumannová" focuses on the phenomenon of celebrities, especially sports celebrities and fallen sport heroes. It summarizes theoretical knowledge about celebritization, news myths, framing, and sports journalism as an important tool for the construction of sports stars. It looks for differences between important periods in Kateřina Neumannová's life, examining the 1998 Nagano Olympics, the 2002 Salt Lake City Olympics, after which she announced a maternity break, the 2006 Turin Olympics, where she won her only Olympic gold medal, and the 2009 Nordic Ski Championships in Liberec. The research, which was conducted through quantitative content analysis and in-depth semi-structured interview with Kateřina Neumannová, explores how the celebrity status of the female athlete has changed over time, what topics she has been associated with and what celebritization elements can be found in the texts under study. The research sample includes 862 articles.

The phenomenon of global warming and its consequences are challenges we face in modern society. In addition to these issues, the paper is motivated by media reports on the 2019 worldwide climate strikes and the UN Climate Action Summit, held in New York in September of the same year. Swedish climate activist Greta Thunberg, whose performance at the Summit sparked a lot of interest in the media worldwide, found herself in the centre of media attention. The goal of this paper is to explore the image of climate change presented on Croatian and Slovenian online portals, which were selected based on their readership (tracked using Alexa.com). These included Croatian online portals: 24sata.hr, Index.hr, Net.hr, Narod.hr, Vecernji.hr. Net.hr, and Slovenian online portals: 24ur.com, nova 24TV, SIOL.net, Slovenske novice, Svet24, TV SLO. The paper applies the method of qualitative and quantitative content analysis. The research corpus consisted of 194 articles published in Croatian and Slovenian online media (136 and 58 respectively). The research focuses on the scope of reporting on climate change, identification of the main topics and attitudes, and the question of celebritization of the issue itself. Research results showed that there are significant differences when it comes to the framing of climate change issues, particularly Greta Thunberg’s activism, in Croatian and Slovenian online media., Fenomen globalnog zagrijavanja i posljedice tog procesa izazovi su u današnjem modernom društvu. Ovaj rad motiviran je problematikom i medijskim napisima o klimatskim štrajkovima koji su se dogodili diljem svijeta u 2019. godini i UN-ovim Summitom o klimatskim akcijama, koji se odvijao u rujnu iste godine u New Yorku. Posebnu medijsku pažnju izazvala je švedska klimatska aktivistica Greta Thunberg čiji je nastup na Summitu izazvao poseban interes medija diljem svijeta. Cilj rada je istražiti medijsku sliku klimatskih promjena u hrvatskim i slovenskim online medijima. Prema kriteriju praćenja čitanosti online portala (Alexa.com) istraživanje je uključilo hrvatske online portale: 24sata.hr, Index.hr, Net.hr, Narod.hr, Vecernji.hr. Net.hr, te slovenske online portale: 24ur.com, nova 24TV, SIOL.net, Slovenske novice, Svet24, TV SLO. U radu je primijenjena metoda kvalitativne i kvantitativne analize sadržaja. Istraživački korpus obuhvatio je 194 članka, od kojih je 136 objavljeno u hrvatskim, a 58 u slovenskim online medijima. U fokusu istraživanja su opseg izvještavanja o klimatskim promjenama, identifikacija glavnih tema i stavova te pitanje „celebritizacije“ samog problema. Rezultati istraživanja pokazali su da postoje značajne razlike u prezentaciji pitanja klimatskih promjena s obzirom na slovenske i hrvatske online medije, posebno s obzirom na prezentaciju aktivizma Grete Thunberg.

Przegląd Politologiczny, 2017 This article deals with the possible manifestations of the ongoing process of the celeb-ritization of politics in the view of the language of comments that occur on gossip websites which, in fact, have become the places of the deliberate image-creation of people related to politics. The means of creation comes down to publishing content associated with the private or semi-private lives of people who are engaged in politics. In addition, we can also observe a far-reaching process of the vulgarization and brutalization of the language of comments and entries which is also a specific phenomenon.

The Trends in Czech TV Travel Series Between the Years 2010-2020 diploma thesis outlines the typology and main trends in travel series that premiered on Czech public broadcast television channels between 2010 and 2020. The aim of this thesis is to introduce categories of Czech TV travel series and describe how the viewer is addressed. In the theoretical section, the terms such as TV travel journalism and the issue of celebritization and celebrification are defined. By introducing the concept of the Tourist Gaze, the problematic aspects of TV travel series are defined, be it the stereotypization of a displayed environment or the commercialization of its content. Following the methodology section, the thematical classification of Czech TV travel series is presented. In turn, the main part of the thesis focuses on establishing five typological categories of the travel series. After analysing several randomly selected episodes of the programmes, the thesis then sums up the most important peculiarities of Czech public broadcast production of travel series between the years 2010-2020 and identifies the most crucial development trends within the genre.

This article deals with the possible manifestations of the ongoing process of the celebritization of politics in the view of the language of comments that occur on gossip websites which, in fact, have become the places of the deliberate image-creation of people related to politics. The means of creation comes down to publishing content associated with the private or semi-private lives of people who are engaged in politics. In addition, we can also observe a far-reaching process of the vulgarization and brutalization of the language of comments and entries which is also a specific phenomenon. Artykuł traktuje o możliwych przejawach postępującego procesu celebrytyzacji polityki z uwzględnieniem języka komentarzy, jakie pojawiają się na plotkarskich portalach internetowych. Te ostatnie także stają się bowiem miejscem specyficznie rozumianej kreacji wizerunkowej osób/podmiotów związanych z polityką. Sam sposób tej kreacji sprowadza się do publikowania treści związanych raczej ze sferą prywatną lub półprywatną, a na pewno niemającą związku z aktywnością tych osób/podmiotów na arenie politycznej. Dodatkowo obserwować daje się także daleko posunięty proces wulgaryzacji i brutalizacji języka tych komentarzy, co również jest zjawiskiem specyficznym.

Bachelor thesis "Tomáš Řepka in the media from his football career to his conviction"analyses the media image of a former football player Tomáš Řepka. Qualitative analysis was used to research in two online media, tabloid Super.cz and iDnes.cz. The research sample is defined by periods when the personality of Tomáš Řepka was covered by the media. At first, there are periods in his sports career, and then the thesis is focusing on activities in his personal life. Periods were selected freely - they were either reflecting changes in the football life or there were published new actualities, which were related to one of his affairs. The thesis uses concrete examples to show changes in reporting about person Tomáš Řepka. By argumentation and citations from published articles disproves or confirms set media image. In the theoretical part, the thesis deals with news values, agenda-setting, or celebritization, which is a concept that is linked to the researched individual. The results of the analysis show how the media image of Tomáš Řepka has changed since his football career to his conviction.

The tourist celebrity gaze is identified and outlined in this article. A netnographic study of adventure backpackers' social media, documenting their taking part in the 2019 Mongol Rally, highlights a shift from touring places to being on tour. Hereby, the tourist may go travelling not only to observe, but to be observed by others. Symptomatic of this inverted gaze, distinctions from other travellers are drawn, making the tourist stand out, and attention is solicited and reported upon whilst on the road. The tourist enters an obverse panopticon where they can perform for an audience. Certain destinations and selective use of social media support this performance. Revealed therefore, is an extension of the traditional tourist gaze building on more recently described technologically mediated gazes.

The topic of this bachelor thesis is "Celebritization of Czech Youtubers and bloggers as a part of marketing of Czech food companies" and tries to define four research questions (one main question and three secondary questions) using qualitative research. The introductory part of this work provides an explanation of why it differs from the original thesis, in which it is explained that the name Youtuber or blogger is summarized by the unified term micro-celebrity. The thesis focus on research of only one social network - Instagram, because of the complexity of this platform and its great popularity among young people. In any case, adolescents are not the only age group that it is focused on, the research also focuses on the cross-section of age groups. The theoretical and practical part of the thesis focuses on ways of interaction between micro-celebrity - followers - product (or company, which is by micro-celebrities promoted). Individual ways of interaction are described separately, for example how the company establishes cooperation with micro-celebrity. The practical part of the work contains description of the main monitored product Coca-Cola, research questions and the course of qualitative research, which includes a graph representation. Several research methods were needed to complete the research -...

Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...

This thesis deals with analysis of the media image of five Czech hockey players Patrik Elias, Martin Havlat, Milan Hejduk, Jiri Hudler and Tomas Kaberle during their active career (1996 - 2017) in National Hockey League (NHL). The qualitative method analyzes texts from six Czech newspapers (Blesk, Hospodarske noviny, Lidove noviny, Mlada fronta DNES, Pravo and Sport). Thesis analyzes every twentieth article about Patrik Elias whose headline contained his surname. For the remaining hockey players the thesis analyzes every tenth article due to fewer texts. The thesis use for analysis the theory of news values, specifically the categorization of Alastair Hetherington and works with concepts of heroism, fallen heroes and celebritization. The results of the analysis describe the development of the media image of Czech hockey players, how the Czech dailies worked with events that contained given news values, how and what media image they formed. It also compares individual media images and the approach of the newspapers themselves. In conclusion, it also offers a new categorization of news values solely for the sport media area.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-06T17:32:43Z No. of bitstreams: 1 Carolina Prestes Yirula.pdf: 3271288 bytes, checksum: f9682780269d747c46a0f8ca337deb46 (MD5) Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-06T17:34:29Z (GMT) No. of bitstreams: 1 Carolina Prestes Yirula.pdf: 3271288 bytes, checksum: f9682780269d747c46a0f8ca337deb46 (MD5) Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-06T17:46:42Z (GMT) No. of bitstreams: 1 Carolina Prestes Yirula.pdf: 3271288 bytes, checksum: f9682780269d747c46a0f8ca337deb46 (MD5) Made available in DSpace on 2020-10-06T17:46:59Z (GMT). No. of bitstreams: 1 Carolina Prestes Yirula.pdf: 3271288 bytes, checksum: f9682780269d747c46a0f8ca337deb46 (MD5) Previous issue date: 2018-08-20 This study intertwines the fields of communication and consumption. It identifies, within the dynamics of consumption, the significant culture of celebrities, its deep symbiosis with systems of mediatic visibility, and focuses on studying the celebritization process of Rafaella Justus, a brazilian child celebrity, in order to understand the complexities within the worlds of childhood, consumerism and celebrity. Rafaella is the daughter of the television host Ticiane Pinheiro and the businessman and host Roberto Justus; now nine years old, the young girl has had her face, body and personality made public from a very early age, in mediation with texts and mediatic images. One can note, in this emblematic case, a powerful network of childhood celebritization, which brings up important questions relating to the rights of children, as they are celebritized, and the construction of childhood subjectivities as one grows up in the spotlight. This study seeks to understand the historical roots that have allowed children to occupy social roles like those of the consumer and the object of consumption (above all as they are celebritized) and, by following Rafaella’s celebritization process, see how mediatic culture finds echoes within children’s experiences, both for the child celebrity and their audience. The analysis conducted is based on the widespread visibility network in which Rafaella Justus participates, not always as a protagonist. A corpus was compiled from a variety of entertainment vehicles, as well as images from Rafaella’s family’s social networks and YouTube videos with content about her parties. The analysis focuses primarily on the images of Rafaella’s parties, since this is an essential area of intersection between the child celebrity and the child consumer, two reflexive categories explored in this study. Rafaella’s parties, as they are constructed, refer to ready-made, marketable settings, imbued with themes that feed the symbolic universe of consumption. Its analysis allows one to identify the foundational aspects of the girl’s celebritization process, mainly: the social relations established around her, the themes chosen for her parties, fashion, and the space she occupies within the media landscape. The analysis of the images was supported by authors that write about childhoods, the process of celebritization, systems of taste and visibility, and image analysis. In the end, one can notice important complexities in the intersection between childhood, consumption and celebrities that touch on the right to privacy, protections in relation to child labor, the construction of subjectivity, authenticity, and children’s protagonism. Este trabalho encontra-se imbricado no campo da comunicação e do consumo. Identifica, dentro das dinâmicas do consumo, a expressiva cultura das celebridades, sua profunda simbiose com regimes de visibilidade midiática e ocupa-se de esmiuçar o processo de celebrização da mini-celebridade brasileira Rafaella Justus, a fim de compreender as complexidades que habitam o encontro entre infância, consumo e celebridades. Rafaella é filha da apresentadora de televisão Ticiane Pinheiro, e do empresário e apresentador Roberto Justus; a menina, hoje com nove anos, teve o seu rosto, o seu corpo e sua personalidade tornados públicos, desde a mais tenra idade, com a mediação de textos e imagens midiáticas. Nota-se, neste caso eleito como emblemático, um relevante circuito de celebrização na infância, que evoca discussões importantes tais como a garantia de direitos das crianças, quando celebrizadas, e a construção de subjetividades infantis, quando se cresce sob os holofotes. Buscou-se, neste trabalho, compreender as raízes históricas que permitiram à criança ocupar lugares sociais tal qual o de consumidora e o de objeto de consumo (sobretudo quando celebrizada) e, por meio do processo de celebrização de Rafaella, verificar como a cultura midiática pode ecoar nas vivências e experiências infantis, tanto da criança célebre, quanto das que são dela receptoras. A análise realizada ancorou-se na ampla rede de visibilidade midiática da qual Rafaella Justus participa, nem sempre em condição de protagonismo. Para tanto, construiu-se um corpus proveniente de diversos veículos de entretenimento, além de imagens derivadas das redes pessoais de familiares de Rafaella e vídeos do Youtube com conteúdo sobre suas festas. Optou-se por um recorte analítico que se concentrou, prioritariamente, nas imagens das festas de Rafaella por acreditar-se ser, esta, uma arena de intersecção fundamental entre a figura da criança celebridade e da criança consumidora, categorias reflexivas exploradas na pesquisa. As festas de Rafaella, tal qual construídas, remetem a cenários montados, vendáveis e imbuídos de temas que alimentam o universo simbólico do consumo. Sua análise permite identificar aspectos fundantes do processo de celebrização da menina, a saber: as relações sociais que se estabelecem em torno dela, os temas escolhidos para as suas festas, a moda e o lugar que ela ocupa dentro da cena midiática. Auxiliaram na análise das imagens autores que tratam sobre as infâncias, os processos de celebrização, os regimes de gosto e de visibilidade e a análise da imagem. Notou-se, por fim, complexidades relevantes no cruzamento entre infância, consumo e celebridades, que tocam o direito à privacidade, à proteção em relação ao trabalho infantil, à construção de subjetividade, à autenticidade e ao protagonismo da criança.

Politicians as public persons are under increasing review by both the media and the general public. This review focuses not only on acts in public office, both official and unofficial, but also on the behavior of politicians in private life that could, in a real or imagined way, influence their performance in public office. This paper presents the perceptions of the boundaries between the public and private lives of politicians by readers of the most popular Czech tabloid, Blesk. The qualitative analysis based on in-depth interviews and a focus group with readers presents arguments that readers use to categorize information about politicians into that that belongs in the public domain and should be therefore published, and that that belongs to the private sphere and should not be published. In the readers’ views, citizens have the right to know about a politician’s private life, such as information that reflects a politician’s character and about possible influences from their private life on their performance in public office. The readers also consider how it feels for a politician to be a private person in public office under public scrutiny. These readers then often advocate the right of a politician to have his privacy respected, since these readers themselves would not be pleased to be under such a high level of public scrutiny regarding their own lives. It seems that the readers’ arguments are largely based on their personal history. We finally suggest that research on political participation would be enriched by including the perspective of everyday life experiences of the general public.

This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...

This is a theoretical proposal about two new groups of communicative practices developed by social networking sites users. This kind of practices shares the self-promotional discourse and the commodification of identity: microcelebrity and self-branding. Concretely, this paper connects different branding philosophies with the way that many users are carrying out their own strategies to compete in order to gain attention and engage their personal audiences. In this way, some features from the personality branding are observed in the practices of microcelebrity, where the main value is being able to communicate a message of authenticity and closeness about their identity performance. On the contrary, between users who manage their social profiles as a personal brand, it is observed a kind of communication more focused on their professional attributes, offering clear similarities with the “branding-product” philosophy (Fernández Gómez, 2013). These approaches to the self-promotion exercise are contextualised in different cultural inheritances. In this sense, microcelebrity practices can be analysed as a direct derivation from celebrity culture, related to the meta-process of celebritization (Driessens, 2013). This practice is connected with a kind of communication that tries to be perceived as more genuine than mass-media messages. In the self-branding case, the concept was formulated from the marketing point of view and the entrepreneurial culture. The idea of a self that is conceived as a company has originated some communicative forms which are excessively focused in expressing some professional attributes that could result in the creation of redundant information and “depersonalization” in the individual self-presentation. Este trabajo presenta una propuesta teórica sobre dos nuevos conjuntos de prácticas comunicativas desarrolladas por los usuarios en las redes sociales que comparten el discurso autopromocional y la mercantilización de la identidad: la microcelebridad y la marca personal. Concretamente, el artículo conecta diferentes filosofías de branding con el modo en que muchos usuarios desarrollan sus propias estrategias para competir por la atención e involucrar a sus contactos. De este modo, se observan características del branding de personalidad en la práctica de la microcelebridad, donde el valor predominante es trasladar un mensaje de autenticidad y cercanía. Por el contrario, entre los usuarios que gestionan su perfil como una marca personal se encuentra una comunicación más centrada en sus atributos profesionales, ofreciendo claras similitudes con la filosofía del “branding de producto” (Fernández Gómez, 2013). Estas aproximaciones, al ejercicio de la autopromoción son contextualizadas asimismo en el marco de distintas herencias culturales. Así, la microcelebridad forma parte del metaproceso de celebritización de la sociedad (Driessens, 2013) y su práctica se relaciona con la presunción de que la comunicación en los medios sociales sería más auténtica que la de los massmedia. En el caso de la marca personal, la noción fue formulada desde el ámbito de la mercadotecnia y el emprendimiento empresarial. Esta herencia cultural ha derivado en fórmulas comunicativas excesivamente centradas en trasladar atributos profesionales y que pueden provocar redundancia informativa y “despersonalización” en la presentación del sujeto.

Este trabajo presenta una propuesta teórica sobre dos nuevos conjuntos de prácticas comunicativas desarrolladas por los usuarios en las redes sociales que comparten el discurso autopromocional y la mercantilización de la identidad: la microcelebridad y la marca personal. Concretamente, el artículo conecta diferentes filosofías de branding con el modo en que muchos usuarios desarrollan sus propias estrategias para competir por la atención e involucrar a sus contactos. De este modo, se observan características del branding de personalidad en la práctica de la microcelebridad, donde el valor predominante es trasladar un mensaje de autenticidad y cercanía. Por el contrario, entre los usuarios que gestionan su perfil como una marca personal se encuentra una comunicación más centrada en sus atributos profesionales, ofreciendo claras similitudes con la filosofía del “branding de producto” (Fernández Gómez, 2013). Estas aproximaciones, al ejercicio de la autopromoción son contextualizadas asimismo en el marco de distintas herencias culturales. Así, la microcelebridad forma parte del metaproceso de celebritización de la sociedad (Driessens, 2013) y su práctica se relaciona con la presunción de que la comunicación en los medios sociales sería más auténtica que la de los massmedia. En el caso de la marca personal, la noción fue formulada desde el ámbito de la mercadotecnia y el emprendimiento empresarial. Esta herencia cultural ha derivado en fórmulas comunicativas excesivamente centradas en trasladar atributos profesionales y que pueden provocar redundancia informativa y “despersonalización” en la presentación del sujeto. This is a theoretical proposal about two new groups of communicative practices developed by social networking sites users. This kind of practices shares the self-promotional discourse and the commodification of identity: microcelebrity and self-branding. Concretely, this paper connects different branding philosophies with the way that many users are carrying out their own strategies to compete in order to gain attention and engage their personal audiences. In this way, some features from the personality branding are observed in the practices of microcelebrity, where the main value is being able to communicate a message of authenticity and closeness about their identity performance. On the contrary, between users who manage their social profiles as a personal brand, it is observed a kind of communication more focused on their professional attributes, offering clear similarities with the “branding-product” philosophy (Fernández Gómez, 2013). These approaches to the self-promotion exercise are contextualised in different cultural inheritances. In this sense, microcelebrity practices can be analysed as a direct derivation from celebrity culture, related to the meta-process of celebritization (Driessens, 2013). This practice is connected with a kind of communication that tries to be perceived as more genuine than mass-media messages. In the self-branding case, the concept was formulated from the marketing point of view and the entrepreneurial culture. The idea of a self that is conceived as a company has originated some communicative forms which are excessively focused in expressing some professional attributes that could result in the creation of redundant information and “depersonalization” in the individual self-presentation.

This article aims at discussing, mainly through the analysis of the blog Generation Y, how the exposing and sharing on the internet of Yoani Sánchez´s intimacy generate narratives of counter-power, in which the claim by the uniqueness of the voice becomes, in the cyberactivism act, gesture of a whole generation. Moving in the blogosphere,an identity based, in principle, on the ordinariness of the self turns into a strong collective identity. This evasion of privacy, understood as a form of resistance and protection, denounces the precariousness of modern distinctions between the spheres of private and public as a theoretical approach to these reports on digital social networks. From the studies about the biographical space nowadays, provided by authors such as Arfuch (2010) and Sarlo (2007), this work seeks to understand both the effect of transparency and truth of this speech in first person, and the process of construction of the self, through the recollection of diverse voices in the constitution of an apparatus similar to the logos bioethikos defined by Foucault (2009), linking voice, discourse equipment and media.