Search

Borut Pahor je definitivno eden najuspešnejših slovenskih politikov. Bil je poslanec, predsednik Državnega zbora, poslanec v Evropskem parlamentu, predsednik vlade in sedaj še predsednik države. Od začetka svoje kariere je imel jasno izdelana vizijo in cilj, ki ju je tudi dosegel. Ljudje ga ljubijo in sovražijo, predvsem zato, ker je zmeraj znal izbrati nekonvencionalne metode, s katerimi se je kazal širši javnosti, pa naj to bo spodrsljaj na maturitetni paradi, prijateljstvo s hrvaško premierko, ekstravaganten račun Instagram ali vpeljava popolnoma drugačne politične kampanje. V diplomski nalogi smo ugotovili, da je karizmatični vodja uspešno jadral med ovirami za doseganje svojih lastnih ciljev. Borut Pahor is definitely one of the most successful Slovenian politicians. He has been a Member of Parliament, Speaker of the National Assembly, Member of the European Parliament, Prime Minister and now he is President of the Republic of Slovenia. At the beginning of his political career he had a clear vision and goals, which he achieved. People love him and hate him, especially because he has always known how to choose unconventional methods to impress the public, whether it would be a slip at high school parade, an unusual friendship with the Prime Minister of Croatia, an extravagant Instagram profile or a totally different political campaign. In the thesis we confirmed, that Borut Pahor is a charismatic leader and that he ''sailed among the obstacles along the way successfully'' in order to achieve his own goals.

Politicians have always used language accompanied by gestures to convince people that they are the best to lead them. The main aim of this thesis is to examine how verbal and nonverbal elements are connected in political discourse. More precisely, the study presented in the thesis examines how language and gestures are used by President Barack Obama and Borut Pahor and compare their use of gestures in their speeches. In the theoretical part we deal with verbal communication, nonverbal communication, rhetoric, gestures, political discourse and personalities of the president Pahor and the president Obama. The study that follows contains an analysis of two videos of Borut Pahor and two of Barack Obama. Screen shots from the video were made to see which gestures they use in different speeches. In total 16 gestures were examined for each video and for each of the gesture we noted what presidents were saying and which persuasive appeals of rhetoric they were using. The analysis shows that when President Obama and Pahor talk about similar topics they use similar gestures. The analysis also shows that gestures used in their speeches accompany all three lines of argument in rhetoric: ethos and pathos and also logos. Politiki so vedno uporabljali jezik in kretnje, da prepričajo ljudi, da so najboljši voditelji. Glavni namen pričujočega magistrskega dela je, da preučimo, kako se verbalna in neverbalna komunikacija povezujeta v političnem diskurzu. Želeli smo prikazati, kako se povezuje jezik s kretnjami, ki jih v svojih političnih govorih uporabljata predsednik Borut Pahor in Barack Obama. V teoretičnem delu smo predstavili verbalno in neverbalno komunikacijo, retoriko, kretnje, politični diskurz ter osebnostne lastnosti obeh predsednikov. V praktičnem delu smo analizirali dva videa govorov Baracke Obama ter dva videa govorov predsednika Boruta Pahorja. Iz videov so bile zajete slike kretenj, ki jih predsednika uporabljata, ko govorita. Skupno je bilo v vseh videih analiziranih 16 kretenj. Vsako kretnjo smo analizirali v kontekstu tega, kaj predsednika govorita, ko jo uporabljata ter s kakšnim načinom retorike nas želita ob tem prepričati. Analiza je razkrila, da predsednika, ko govorita o podobni temi, uporabljata podobne kretnje. Analiza je prav tako razkrila, da predsednika za prepričevanje uporabljata vse tri načine argumentacije v retoriki: etos in patos pa tudi logos.

Povzetek Diplomska naloga z multimodalno analizo raziskuje sredstva prepričevanja dveh predsednikov vlad, Janeza Janše in Boruta Pahorja, v izbranih primerljivih govorih. Namen diplomskega dela je bila primerjava izbranih elementov komunikacije obeh govorcev. S pomočjo frekvenčnih list smo analizirali jezikovno izražanje, pregled video posnetkov pa nam je omogočil analizo govorice rok in obraza. Iz analize je razvidno, da je Borut Pahor v svojih govorih več uporabljal pathos (čustva) kot Janez Janša. To je še bolj razvidno iz analize neverbalne komunikacije, kjer se razlika med nastopi Janeza Janše in nastopi Boruta Pahorja lahko opazi še hitreje. Abstract This diploma explores the means of persuasion of two prime ministers, Janez Janša and Borut Pahor in selected comparable speeches, using the multimodal analysis. The aim of this diploma was to compare the selected elements of comunication of both speakers. With the help of frequency lists we analysed the linguistic expression and an overview of videos made it possible for us to analyse hand and facial gestures. The analysis shows that Borut Pahor used more pathos (emotions) in his speeches than Janez Janša. This is even more evident from the analysis of non-verbal communication, where the difference between the performances of Janez Janša and the performances of Borut Pahor can be noticed even faster.