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Background: The Korean Pop (K-Pop) phenomenon has become an important part of popular culture worldwide, with Blackpink being one of the most influential groups. Analyzing sentiment toward Blackpink is urgent, given its growing popularity and wide influence among fans worldwide. In the present technological era, social media platforms such as YouTube have evolved into a space where artists and their fans may interact with each other. As a consequence, social media has become a powerful tool for assessing the emotional tone and sentiment conveyed by individuals. Objective: This research aims to explore the trend of public sentiment towards Blackpink and evaluate how well the IndoBERT model analyzes the sentiment of Indonesian texts. Methods: The objective of this study is to examine the pattern of public sentiment towards Blackpink and assess the proficiency of the IndoBERT model in analyzing the sentiment of Indonesian writings. Results: The findings demonstrated that the IndoBERT model had an exceptional level of precision, achieving a 98% accuracy rate. In addition, it obtained a f1, recall, and accuracy score of 95%. The remarkable results demonstrate the efficacy of the IndosBERT technique in evaluating the emotion of Indonesian-language literature towards Blackpink. Conclusion: This study enhances the knowledge of how fans and audiences react to K-pop material and establishes a foundation for future research and advancement. The impressive precision of the IndoBERT model showcases its capacity for sentiment analysis in Indonesian literature, making it a useful tool for future research endeavors.

This study aims to explore the impact of climate change campaign by Blackpink towards the Blink Official Indonesia (BOI) community. Currently, the modern diplomacy practice is no longer focusing on the state actor but more importantly, involving non-state actor, especially public figures or celebrities as the ambassador to carry out specific mission of the states or international organizations at the global level. An example of such development is the appointment of South Korea-based music group Blackpink as the goodwill ambassador for the United Nations Climate Change Conference 26 (COP 26) in 2021. The selection of Blackpink as the COP26 ambassador was intended to improve awareness on the global campaign against climate change, especially within the BLINK – Blackpink fans community – worldwide through #ClimateActionInYourArea campaign in the Blackpink official Youtube account. This study used a survey method of 203 sample respondents from a population of followers from BOI accounts on Instagram using probability sampling technique. The analysis results show that Blackpink’s celebrity diplomacy campaign encourages Blink Indonesia to develop interest in climate change issues by making donations and emphasizing the importance of climate action in their neighborhood. Such findings confirm the expected effect of attraction tactic of soft power strategy in the current diplomatic practice, that is to co-opt the perception of targeted audience towards specific issue in international relations.

This study aims to explore the impact of climate change campaign by Blackpink towards the Blink Official Indonesia (BOI) community. Currently, the modern diplomacy practice is no longer focusing on the state actor but more importantly, involving non-state actor, especially public figures or celebrities as the ambassador to carry out specific mission of the states or international organizations at the global level. An example of such development is the appointment of South Korea-based music group Blackpink as the goodwill ambassador for the United Nations Climate Change Conference 26 (COP 26) in 2021. The selection of Blackpink as the COP26 ambassador was intended to improve awareness on the global campaign against climate change, especially within the BLINK - Blackpink fans community - worldwide through #ClimateActionInYourArea campaign in the Blackpink official Youtube account. This study used a survey method of 203 sample respondents from a population of followers from BOI accounts on Instagram using probability sampling technique. The analysis results show that Blackpink's celebrity diplomacy campaign encourages Blink Indonesia to develop interest in climate change issues by making donations and emphasizing the importance of climate action in their neighborhood. Such findings confirm the expected effect of attraction tactic of soft power strategy in the current diplomatic practice, that is to co-opt the perception of targeted audience towards specific issue in international relations. [ABSTRACT FROM AUTHOR]

Influencers are considered important in raising environmental awareness on social media. In February 2021, BlackPink, a popular popband, were announced as official advocates for COP26, which was followed by tweets on Twitter. We aimed to study the effectiveness of influencers for climate communication on social media. We analyzed the spread of tweets and the duration of effects over a period of four weeks following the announcement. We found that on the day of the event there were 1518 primary tweets which were liked and retweeted 2600 times which reduced to 62 primary tweets and 209 retweets and likes four weeks after the event. We also found that the influencer engaged a community that might not have been otherwise engaged, specifically fans of BlackPink, but this was short lived. Our findings suggest that influencers are potentially important to raise awareness, but efforts are needed to sustain engagement.