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The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition (RAToC), the preemptive move is postulated as a strategic orientation for reaching a competitive positional advantage in the market when supported by a strong entrepreneurial orientation complemented with a solid quality-based differentiation. A survey method was used to collect data after inviting four hundred owner-managers of small and medium enterprises (SMEs) to participate in this study. The structural equation modelling software AMOS tested our proposed hypotheses. The quantitative analysis resulted in accepting the proposed premises with several significant findings. The most important finding is that companies should invest in preemptive market exploitability as a strategic asset for high marketing performance. [ABSTRACT FROM AUTHOR]

The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition (RAToC), the preemptive move is postulated as a strategic orientation for reaching a competitive positional advantage in the market when supported by a strong entrepreneurial orientation complemented with a solid quality-based differentiation. A survey method was used to collect data after inviting four hundred owner-managers of small and medium enterprises (SMEs) to participate in this study. The structural equation modelling software AMOS tested our proposed hypotheses. The quantitative analysis resulted in accepting the proposed premises with several significant findings. The most important finding is that companies should invest in preemptive market exploitability as a strategic asset for high marketing performance.

This study scrutinizes the overlooked role of indigenous value as the prime constituent of product attractiveness and demonstrate how the indigenous products’ value adds to its market performance in the highly dynamic work environment. Data was collected by a mean of questionaires which was distributed to 176 Small and Medium Enterprises producing indigenous products. The tool of analysis used was partial least square (PLS). The findings showed that indigenous product attractiveness mediates the relationship between market sensing capability and marketing performance. Nonetheless, the relationship between innovative capability and product attractiveness was not supported.

This study scrutinizes the overlooked role of indigenous value as the prime constituent of product attractiveness and demonstrate how the indigenous products' value adds to its market performance in the highly dynamic work environment. Data was collected by a mean of questionaires which was distributed to 176 Small and Medium Enterprises producing indigenous products. The tool of analysis used was partial least square (PLS). The findings showed that indigenous product attractiveness mediates the relationship between market sensing capability and marketing performance. Nonetheless, the relationship between innovative capability and product attractiveness was not supported. [ABSTRACT FROM AUTHOR]

This study discussed the effect of market orientation and learning orientation on innovation and its impact on marketing performance. The study was conducted in a population of Small and Micro Enterprises (SMEs) in the doll craftsmen at Kotabaru-Karawang district for a total of as much as 96 SMEs. The sample-set as many as 90 SMEs using a purposive sampling technique, which has been operating craftsmen for 3 years. The method of research used verification. While the questionnaire used a Likert scale (ordinal) was transformed into an interval scale by using the Software Method of Successive Interval (MSI) and the process using the program Statistical Package for Social Science. The results of path analysis proved that all variables are linearly related, so the model feasible path analysis for each independent variable can be used as predictors of the dependent variable. Test results prove the hypothesis, either partially or simultaneously all correlation indicates the level of significance, except for the partial effect is not significant, since the coefficient of only with a significance. This occurs as a result of the inclusion of intervening variables into the model. [ABSTRACT FROM AUTHOR]

This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM), AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.