In this note we point out that the problem studied in the comment written by Majumdar and Bouchard (2008) on our paper “Thou Shalt Buy and Hold”, Shiryaev et al. (2008), is fundamentally different (and technically much easier) than the one in our original paper, although the difference between the two problems may appear deceivingly little to non-specialists in optimal stopping. That said, we acknowledge that generally speaking the path integral methods being promoted in the comment could indeed be a useful tool in treating some problems in quantitative finance. The problem (4), considered in the comment by Majumdar and Bouchard (2008), is a one-dimensional deterministic optimisation problem where the optimal time τ ∗ to be determined is known to be deterministic a priori. In contrast, the problem studied in the original paper Shiryaev et al. (2008) is an optimal stopping problem where the decision variable τ is a random time. The scale of the difference and difficulty of the latter problem compared with the former is, shall we say, enormous. A deterministic optimisation problem (sometimes called a mathematical programme especially if there are various constraints involved) can be solved by simple calculus, whereas optimal stopping remains an area where what we know is far less than what we do not; see Shiryaev (1978) and Peskir and Shiryaev (2006) for an account of what we know. One should note that determining a random time as in optimal stopping is a necessity in many decision-making problems facing uncertainties, because the optimal timing may need to respond to the We thank the Editors in Chief for inviting us to respond to the comment of S.N. Majumdar and J.-P. Bouchard on our paper “Thou Shalt Buy and Hold”. Shiryaev acknowledges financial support from Grants RFBI 08-01-00740 and 08-01-91205-YaF, while Zhou acknowledges financial support from a start-up fund of the University of Oxford. Steklov Mathematical Institute, Gubkina str.8, 119991, Moscow, Russia. Mathematical Institute, The University of Oxford, 24–29 St Giles, Oxford OX1 3LB, UK. Email: . Nomura Centre for Mathematical Finance, and Oxford–Man Institute of Quantitative Finance, The University of Oxford, 24–29 St Giles, Oxford OX1 3LB, UK, and Department of Systems Engineering and Engineering Management, The Chinese University of Hong Kong, Shatin, Hong Kong. Email: .