175 results on '"Zou, Shaoming"'
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2. The mediated and moderated effects of IEO on international performance: An investigation of emerging market SMEs
3. Exploration, exploitation, ambidexterity and the performance of international SMEs
4. Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects
5. Inside the black box: How does resource asymmetry contribute to IJV acquisition intention?
6. Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting : The Role of Cultural Respect
7. Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China
8. Conditional effects of justice on instability in international joint ventures
9. Global Marketing Organization
10. Contributions to International Advertising Research: An Assessment of the Literature between 1990 and 2002
11. The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
12. Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions
13. Reconceptualizing the elements of market orientation: A process-based view
14. Impact of the Retail FDI Policy on Indian Consumers and the Way Forward
15. Political Risk Assessment: A Review and a New Approach
16. The Importance of Strategic Fit Between Host-Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises' Performance: A Contingency Perspective
17. The effect of market orientation dimensions on multinational SBU's strategic performance : An empirical study
18. Are Indian consumers brand conscious? Insights for global retailers
19. The R&D, Manufacturing, and Marketing Competencies and Firm’S Global Competitive Position: An Empirical Study
20. The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies
21. Global account management strategies: Drivers and outcomes
22. Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures
23. Factors That Influence Multinational Corporations' Control of Their Operations in Foreign Markets: An Empirical Investigation
24. The Effects of E-Commerce Drivers on Export Marketing Strategy
25. Introduction
26. Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
27. International Marketing and Emerging Markets: An Introduction to the AIM Volume 21
28. Global Account Management Capability: Insights from Leading Suppliers
29. The R&D, Manufacturing, and Marketing Competencies and Firm’S Global Competitive Position: An Empirical Study
30. Political Risk Assessment: A Review and a New Approach
31. The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters
32. Selecting international modes of entry and expansion
33. MSU – A cradle of success: My story
34. The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms
35. Foreign market entry strategies of Japanese MNCs
36. Global Product R&D and the Firm's Strategic Position
37. The determinants of export performance: a review of the empirical literature between 1987 and 1997
38. Product and Promotion Adaptation in Export Ventures: An Empirical Investigation
39. Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
40. Standardization of international marketing strategy by firms from a developing country
41. MNC CONTROL OVER FOREIGN MARKET VENTURES: DO HOST GOVERNMENTS STILL PLAY A MAJOR ROLE?
42. The EXPERF Scale: A Cross-National Generalized Export Performance Measure
43. Global strategy: a review and an integrated conceptual framework
44. Antecedents and consequences of marketing dynamic capabilities in international joint ventures
45. The effects of customer participation in co-created service recovery
46. How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions
47. Introduction to Section II: Regular Articles
48. Experiential and informational knowledge, architectural marketing capabilities, and the adaptive marketing capabilities, and the adaptive performance of export ventures: a cross-national study
49. Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
50. An integrated theory of global advertising: an application of the GMS theory
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