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We examined Online-to-Offline (O2O) commerce consumers’ market segments and consumption relevant cognitive structures. Laddering interview technique was employed to collect data from 51 O2O consumers in terms of benefits they sought from O2O platforms. A three-group O2O consumer segments were identified based on the benefits they sought, namely Return-sensitive shoppers, Risk-sensitive shoppers, and Rational shoppers, and a corresponding hierarchical cognitive structure model for each sub-group of consumers was developed linking attributes needed to fulfill the benefits and values to reinforce the benefits. The three sub-group O2O consumers were found to be significantly different in terms of the key benefits sought and attributes needed to realize the same benefit sought. Moreover, benefit-based segmentation has shown advantages over the item-based segmentation method used in prior research. This study makes a significant contribution to O2O business regarding consumer purchasing behaviors and segmentation methodology.

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer goal structure in online group buying (OGB) contexts using a means-end chain approach. Using the laddering interview technique, 52 OGB consumers were interviewed. From the interview data, we identified 27 goals consumers pursued and their goal striving paths that are summarized in the hierarchical goal structure. This study has the potential to make significant contributions to both information systems research and e-commerce by utilizing a different approach to explain consumer technology adoption behavior.

Given the significant growth in e-commerce, organizations are seeking novel capabilities and technological innovations to deal simultaneously with the volume of data generated and the need to combat potentially damaging fraudulent activity. Although recent studies identify business analytics (BA) as a potential means of combating fraud, significant inroads into the interrelationships between capabilities and the articulation of a pathway to analytical capability have yet to be made. This study presents an investigation of Trustev, a global provider of digital verification technology, and its development of the profile-based social fingerprinting fraud detection solution. Adopting an interpretive structural modeling technique for data analysis, we construct a framework and reveal a road map for organizations to become analytically capable in online fraud detection. Our study adds to the discourse of the application of BA to combat online fraud.

Purpose Although recent years have shown increasing popularity of e-commerce worldwide, there is still a lack of studies comprehensively exploring trust issue in e-commerce. Based on trust transfer theory and signaling theory, the purpose of this paper is to present an integrated research model to test the relationships between trust dimensions and e-loyalty, interactions among trust dimensions, as well as antecedents of different trust dimensions. Design/methodology/approach Data were collected through a web-based survey in Chinese markets and structural equation modeling with partial least squares was used to analyze the data. Findings The results identified that three trust dimensions all have significant impacts on e-loyalty, and relationships existed in different trust dimensions. Moreover, information quality and security protection are important factors determining institutional trust while store reputation is the most salient factor determining interpersonal trust. Originality/value This research contributes to the body of knowledge on trust by exploring the nature of trust with a multidimensional scale. Another theoretical contribution is the provision of a comprehensive understanding of the trust antecedents in e-commerce. Furthermore, this research benefits the companies doing e-businesses by allowing them to better understand how to improve consumers’ trust in the online environment and thus to retain and attract more loyal customers and succeed in online businesses.

A model including both factors affecting flow and a chain of flow consequences is presented.Telepresence is found as the most important contributor for flow to occur in online learning.The impact of flow on continuance intention is fully mediated by perceived value and satisfaction.Perceived hedonic value is the most important mediator between flow and continuance intention. Despite the rapid growth and significant benefits of online learning, retaining students in online courses remains a key challenge. This study empirically tests an integrated model that simultaneously examines factors influencing students' attainment of flow experience in online learning and the impacts of flow on their online learning continuance intention. The results identified telepresence as the most significant factor influencing students' flow experience in online learning. Perceived hedonic value played the most important mediating role transmitting the effects of flow on students' continuance intention. The implications of the study for both research and practice are discussed.

Considerable discussion has taken place in practice and academe regarding the need for changes to the educational system to better suit current student’s approaches and preferences for technology use in learning. Much of this discussion involves assumptions about the current students (referred to by some as ‘digital natives’) preference for independent learning and that students are motivated in similar ways to use technology to achieve and support their preferred learning style. This study sought to better understand student’s motivations for technology use in learning and whether assumptions about the homogeneity of motivations are warranted. We sought to identify students’ motivation typology and any groupings within these typologies, and understand the inter-relationship between motivations. Using data collected from 16 Information Systems (IS) students via the Repertory Grid Interview technique (RGT), a cluster analysis segmented respondents into two distinct groups: ‘Independent Learners’ and ‘Traditional Learners’. A hierarchical framework of technology use motivations was developed for each group using Interpretive Structural Modelling (ISM) and Cross-impact Matrix Multiplication Applied to Classification (MICMAC) was used to categorise each group’s motivation factors. Results show that the two groups were driven to achieve the same learning goals by different paths and hence questioning the assumption of homogeneity in technology use motivations among the current student cohort.

Motivated by the increasing popularity of computer-mediated communication (CMC) media in university students' learning, this study employs a four-stage novel approach for analyzing and developing a structured hierarchy framework for students' usage of CMC media in learning contexts. First, media characteristics and the Uses and Gratifications (U&G) approach were adopted to understand student-specific reasons for using media. Second, a set of relevant data concerning the university students' reasons for using CMC media was collected by the Repertory Grid Interview Technique (RGT) and analyzed qualitatively using content analysis. The Interpretive Structural Modeling (ISM) technique was then used to develop a six-level hierarchical structural model of media use reasons. Finally, the cross-impact matrix multiplication applied to classification (MICMAC) technique was used to analyze the driver and dependence power for each media use reason and identify the hidden and indirect relationships among all reasons. The reasons related to students' use of CMC were classified as independent variables, linkage variables, and dependent variables. The study provides a validated typology of different clusters of interrelated students' reasons for using CMC media in learning contexts. The findings of this study will have significant implications and will be helpful for researchers, university policy-makers, instructors, and organizations in framing CMC technology implementation and use strategies. © 2011 Wiley Periodicals, Inc.

Group norms are known to have an effect on group meeting success. But to what extent do these norms affect choice of media for communication of group members, and what role does this effect play, if any, in group meeting success? This paper empirically examines these questions. It takes a novel approach in considering these questions longitudinally to investigate the importance of the formation and affect of norms over time. The study presented here showed that group norms do influence group member media preference and that, over time, these effects grow stronger. Furthermore, a strong positive association between the similarity of group media preferences and group meeting success is revealed. The paper concludes with a discussion of the importance and implications of understanding the effect of group norms on technology use and meeting success.

This article presents the results of an exploratory study examining the influence of national and organizational cultures on technology use in a multinational organizational (MNO) context. Data were collected from 121 respondents of a multinational organization in the Asia Pacific with headquarters in Australia and three subsidiaries in Asia: Korea, Malaysia, and Thailand. Even though significant differences were found between respondents from headquarters and subsidiaries in terms of perceived media richness and preference for telephone and written documents, very similar media preference patterns for face-to-face and e-mail between the headquarters and subsidiaries were identified. Furthermore, face-to-face and e-mail were two primary media used for most communication activities in this MNO. Follow-up interviews revealed that the universal organizational culture of this MNO may explain media use consistency between the headquarters and subsidiaries. Implications of the findings are discussed and future research considered.

As virtual teams become more and more important in organizations, understanding how to improve virtual team relational development and meeting outcomes is vital to project success. The objective of this study was to investigate how the dialogue technique that facilitated building of shared understanding in virtual teams can be used to enhance virtual team relational development and decision outcomes in a Chinese cultural context. The results from an experiment demonstrate that the adopted dialogue technique can indeed help team members develop their team relations and enhance their perceived team meeting outcomes. Video-conferencing virtual teams with shared mental models may be engaged as effectively as traditional face-to-face teams. Moreover, this study reveals that the dialogue technique can enhance face-to-face team outcomes. Therefore, the findings of this study have both theoretical and practical implications for helping teams develop shared understanding of effective communication and enhance decision-making outcomes in the Chinese cultural context.

The current trend of increasing instant messaging (IM) use and its potential growth motivate this study. It offers a novel exploration of users' preferences for IM in the context of the use of other traditional and new communication media: face-to-face, telephone, email, and short messaging service (SMS) in two distinct cultures: Australia and China. It examines the impact of demographics, media experience, media richness perception, and national culture on media preferences. Our results, based on a student survey conducted in the two countries, show that women prefer IM for communication activities that require more attention and personal presence and prefer email for communication activities that require less personal presence. Communication technology experience may predict the adoption of new technology, such as IM and SMS, but has no effect on media that are already widely adopted, such as email. Email was clustered with face-to-face and telephone as the most preferred media for any communication activity, while IM and SMS clustered together and were the least preferred media for communication. After controlling for demographics and media experience, we found significant cultural differences in IM, telephone, and email preferences. Chinese preferred to use IM and telephone, while Australians preferred to use email. The cultural impact on technology use is persistent.