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1. The difference betveen two brands (hotels) business systems in tourism and catering

Author

Qahili, Perparim, Zimeri, Zija, and Shabani, Erda

Subjects
Social and economic geography
Abstract

We live in a world where everything revolves around brands.Thirty years ago, the most commonly used word in the jargon of large corporations was the term "marketing". Today, a new word that has already become inseparable from marketing is the word brand and the term branding, which is derived from it. In marketing, the brand is a symbolic representation of all product-related information. A product is anything that is offered on the market that meets the needs and desires. However, it is much more than just a physical object. It is a complete "package" of benefits or pleasures that the buyer believes he gets if he buys the product. It is the sum of all physical, psychological, symbolic and service characteristics The brand is created with long-term, persistent and patient work on the formation of its own offer. It is well known that all attempts to create brands do not lead to brands. Careful planning and constant long-term investment are the foundations for creating a "strong" brand. It should be known and always kept in mind that the once created brand is not a guarantee of eternity. The brand is created and created, but it changes and loses over time. Creating a strong or strong brand is focused on consumers The purpose of the seminar work is to emphasize the importance and role of the brand in the hotel industry. Moreover, we have studied the relationship between the level of satisfaction of guests and hotel brands. Herein, as an example, I have described two of the best hotels in Macedonia, the Alexander Palace Hotel and the New Star Hotel as a brand. We have thus explained what these Hotels offer, what are the differences between them. That is their strengths, weaknesses, opportunities and threats.

Published
2022

2. PROMOTION ANALYSIS OF MARKETING IN TOURISM.

Author

Sherifi, Faton and Zimeri, Zija

Subjects
TOURISM marketing, MARKETING, TOURISM, GLOBALIZATION, INFORMATION & communication technologies
Abstract

In this paper, an overview of the system of modern market economy was given, the dominant role of service, the service between the providers and the beneficiaries, it was mentioned that service cannot be seen or touched, cannot be physically possessed, and cannot be maintained, the role of consumers, they're dealing with tourism, have an impact for opening new jobs, for economic growth and for the development of each country. The way of doing business is the globalization development of information and communication technologies. Global level information, competition, advantages, their marketing strategies, promotion of marketing mix, creating positive preferences, promotional activities, contemporary business. Promotion analysis is an element of the marketing mix in tourism. The objective of this paper is to emphasize the importance of promoting tourism services and to show the efficient management of theory and practice promotion, marketing services in tourism the media, promotional tools, the internet, marketing communication, destinations (public and private sector, destinations, bidders and sales brokers) trends in marketing, new technologies in business and introduction of innovations. This paper has an introduction and a conclusion. This paper concludes with the conclusions regarding the promotion of tourism services, their importance in the business of tourism offers in tourism and for the future of tourism in general. Marketing Service, Marketing Definition, Services, Market Type, Work Intensity, Level of Contract with the Users, the qualification of service, products, distribution and pricing, promotion and education providers, media and various advertising, promotion of sales, the management of marketing activities in service companies, etc. Internal and External Marketing, the offering of equipment and technologies, contact staff and interactive marketing. The Service companies must act in co-operation with customers and this depends on the staffing ability involved in providing services and in- service delivery processes. It is known that services require integrated marketing activities to provide quality services and achieve competitive and productive differentiation. [ABSTRACT FROM AUTHOR]

Published
2019

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