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The teaching effect of management courses is not ideal for undergraduate education because own concept abstraction and lacks of enterprise practice. So, the TBL teaching method is introduced in enterprise strategic management course to improve the intrinsic motivation of the learning. Also, the simulated entrepreneurship project is designed to create simulated application environment in curriculum by using digital teaching tools. The project’s adoption has greatly increased students’ inherent learning engagement and classroom involvement attendance, according to follow-up studies conducted in 2018-2020 on the project before, first, and second implementations. &nbsp