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Large language models(LLM) such as ChatGPT have substantially simplified the generation of marketing copy, yet producing content satisfying domain specific requirements, such as effectively engaging customers, remains a significant challenge. In this work, we introduce the Genetic Copy Optimization Framework (GCOF) designed to enhance both efficiency and engagememnt of marketing copy creation. We conduct explicit feature engineering within the prompts of LLM. Additionally, we modify the crossover operator in Genetic Algorithm (GA), integrating it into the GCOF to enable automatic feature engineering. This integration facilitates a self-iterative refinement of the marketing copy. Compared to human curated copy, Online results indicate that copy produced by our framework achieves an average increase in click-through rate (CTR) of over $50\%$., Comment: 8 pages, 5 figures, 1 table

Few-shot sequence labeling aims to identify novel classes based on only a few labeled samples. Existing methods solve the data scarcity problem mainly by designing token-level or span-level labeling models based on metric learning. However, these methods are only trained at a single granularity (i.e., either token level or span level) and have some weaknesses of the corresponding granularity. In this paper, we first unify token and span level supervisions and propose a Consistent Dual Adaptive Prototypical (CDAP) network for few-shot sequence labeling. CDAP contains the token-level and span-level networks, jointly trained at different granularities. To align the outputs of two networks, we further propose a consistent loss to enable them to learn from each other. During the inference phase, we propose a consistent greedy inference algorithm that first adjusts the predicted probability and then greedily selects non-overlapping spans with maximum probability. Extensive experiments show that our model achieves new state-of-the-art results on three benchmark datasets., Comment: Accepted by ACM Transactions on Information Systems

When students make a mistake in an exercise, they can consolidate it by ``similar exercises'' which have the same concepts, purposes and methods. Commonly, for a certain subject and study stage, the size of the exercise bank is in the range of millions to even tens of millions, how to find similar exercises for a given exercise becomes a crucial technical problem. Generally, we can assign a variety of explicit labels to the exercise, and then query through the labels, but the label annotation is time-consuming, laborious and costly, with limited precision and granularity, so it is not feasible. In practice, we define ``similar exercises'' as a retrieval process of finding a set of similar exercises based on recall, ranking and re-rank procedures, called the \textbf{FSE} problem (Finding similar exercises). Furthermore, comprehensive representation of the semantic information of exercises was obtained through representation learning. In addition to the reasonable architecture, we also explore what kind of tasks are more conducive to the learning of exercise semantic information from pre-training and supervised learning. It is difficult to annotate similar exercises and the annotation consistency among experts is low. Therefore this paper also provides solutions to solve the problem of low-quality annotated data. Compared with other methods, this paper has obvious advantages in both architecture rationality and algorithm precision, which now serves the daily teaching of hundreds of schools., Comment: 37th Conference on AAAI 2023 Artificial Intelligence for Education(AI4Edu)

Recently, more and more people study online for the convenience of access to massive learning materials (e.g. test questions/notes), thus accurately understanding learning materials became a crucial issue, which is essential for many educational applications. Previous studies focus on using language models to represent the question data. However, test questions (TQ) are usually heterogeneous and multi-modal, e.g., some of them may only contain text, while others half contain images with information beyond their literal description. In this context, both supervised and unsupervised methods are difficult to learn a fused representation of questions. Meanwhile, this problem cannot be solved by conventional methods such as image caption, as the images may contain information complementary rather than duplicate to the text. In this paper, we first improve previous text-only representation with a two-stage unsupervised instance level contrastive based pre-training method (MCL: Mixture Unsupervised Contrastive Learning). Then, TQ-Net was proposed to fuse the content of images to the representation of heterogeneous data. Finally, supervised contrastive learning was conducted on relevance prediction-related downstream tasks, which helped the model to learn the representation of questions effectively. We conducted extensive experiments on question-based tasks on large-scale, real-world datasets, which demonstrated the effectiveness of TQ-Net and improve the precision of downstream applications (e.g. similar questions +2.02% and knowledge point prediction +7.20%). Our code will be available, and we will open-source a subset of our data to promote the development of relative studies., Comment: This paper has been accepted for the AAAI2023 AI4Edu Workshop

While interacting with chatbots, users may elicit multiple intents in a single dialogue utterance. Instead of training a dedicated multi-intent detection model, we propose DialogUSR, a dialogue utterance splitting and reformulation task that first splits multi-intent user query into several single-intent sub-queries and then recovers all the coreferred and omitted information in the sub-queries. DialogUSR can serve as a plug-in and domain-agnostic module that empowers the multi-intent detection for the deployed chatbots with minimal efforts. We collect a high-quality naturally occurring dataset that covers 23 domains with a multi-step crowd-souring procedure. To benchmark the proposed dataset, we propose multiple action-based generative models that involve end-to-end and two-stage training, and conduct in-depth analyses on the pros and cons of the proposed baselines., Comment: Accepted by EMNLP2022(findings); The first three authors contribute equally

In educational applications, "Knowledge Tracing" (KT) has been widely studied for decades as it is considered a fundamental task towards adaptive online learning. Among proposed KT methods, Deep Knowledge Tracing (DKT) and its variants are by far the most effective ones due to the high flexibility of the neural network. However, DKT often ignores the inherent differences between students (e.g. memory skills, reasoning skills, ...), averaging the performances of all students, leading to the lack of personalization, and therefore was considered insufficient for adaptive learning. To alleviate this problem, in this paper, we proposed Leveled Attentive KNowledge TrAcing (LANA), which firstly uses a novel student-related features extractor (SRFE) and pivot modules to distill and distinguish students' unique inherent properties from their respective interactive sequences. Moreover, inspired by Item Response Theory (IRT), the interpretable Rasch model was used to cluster students by their ability levels, and thereby utilizing leveled learning to assign different encoders to different groups of students. With pivot module reconstructed the decoder for individual students and leveled learning specialized encoders for groups, personalized DKT was achieved. Extensive experiments conducted on two real-world large-scale datasets demonstrated that our proposed LANA improves the AUC score by at least 1.00% (i.e. EdNet [up arrow] 1.46% and RAIEd2020 [up arrow] 1.00%), substantially surpassing the other State-Of-The-Art KT methods. [For the full proceedings, see ED615472.]

Cognitive diagnosis, the goal of which is to obtain the proficiency level of students on specific knowledge concepts, is an fundamental task in smart educational systems. Previous works usually represent each student as a trainable knowledge proficiency vector, which cannot capture the relations of concepts and the basic profile(e.g. memory or comprehension) of students. In this paper, we propose a method of student representation with the exploration of the hierarchical relations of knowledge concepts and student embedding. Specifically, since the proficiency on parent knowledge concepts reflects the correlation between knowledge concepts, we get the first knowledge proficiency with a parent-child concepts projection layer. In addition, a low-dimension dense vector is adopted as the embedding of each student, and obtain the second knowledge proficiency with a full connection layer. Then, we combine the two proficiency vector above to get the final representation of students. Experiments show the effectiveness of proposed representation method.

Latent Dirichlet allocation (LDA) is a popular topic modeling technique in academia but less so in industry, especially in large-scale applications involving search engine and online advertising systems. A main underlying reason is that the topic models used have been too small in scale to be useful; for example, some of the largest LDA models reported in literature have up to $10^3$ topics, which cover difficultly the long-tail semantic word sets. In this paper, we show that the number of topics is a key factor that can significantly boost the utility of topic-modeling systems. In particular, we show that a "big" LDA model with at least $10^5$ topics inferred from $10^9$ search queries can achieve a significant improvement on industrial search engine and online advertising systems, both of which serving hundreds of millions of users. We develop a novel distributed system called Peacock to learn big LDA models from big data. The main features of Peacock include hierarchical distributed architecture, real-time prediction and topic de-duplication. We empirically demonstrate that the Peacock system is capable of providing significant benefits via highly scalable LDA topic models for several industrial applications., Comment: 23 pages, 11 figures, ACM Transactions on Intelligent Systems and Technology, 2015