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In February 2023, the State Administration of Market Regulations published its final Guidance for the Use of Superlative Adjectives in Advertising(the 'Guidance') after seeking public comments since it released the [...]

On February 25, 2023, the State Administration for Market Regulation released the Measures for the Administration of Internet Advertising (Measures), which will come into effect on May 1, 2023, and [...]

On February 22, 2023, China's Cybersecurity Administration ('CAC') released the final version of the China SCC - the Measures for the Standard Contract for Outbound Transfer of Personal Information ('Measures [...]

On July 7, 2022, the Cybersecurity Administration of China ('CAC') issued the Measures for Security Assessment for Cross-Border Data Transfers (' Security Assessment Measures'), which took effect on September 1, [...]

Background and Pending Deadline The deadline for compliance with the Measures for the Security Assessment of Outbound Data Transfers (the 'Measures') is March 1, 2023. To re-cap, the Measures require [...]

The legal environment and potential liabilities for celebrity endorsements in China are getting tougher. Five months after Chinese actress Jing Tian was fined RMB 7.22 million for her illegal endorsement [...]

NFTs or 'non-fungible tokens' have been much in the news lately, first for their meteoric rise in popularity and diversification, and then for their equally precipitous fall. Legislative activity and [...]

Chinese society pays increasing attention to food safety. Recently, a 'double standards' scandal erupted when it was publicized that food company Haitian's soy sauce sold overseas had fewer additives and [...]

In May 2022, Chinese actress Jing Tian received the largest fine ever issued under China's Advertising Law to date - RMB 7.22 million ($1.08 million). This fine was in connection [...]

On July 7, 2022, China's Cybersecurity Administration (CAC) released long-waited regulations for the management of cross-border data transfers, in the form of the Measures for the Security Assessment of Outbound [...]

What happened? May 21 usually marks the start of Xiaoman (ôlittle fullö, referring to buds of grain), the 8th solar cycle in the traditional Chinese lunar calendar, often associated with [...]

Many brands are inclined to use Chinese elements in their China-targeted advertisements in order to attract local consumers, which is logical enough. Unfortunately, the brands often do so without fully [...]

On November 26, 2021, the State Administration for Market Regulation (the 'SAMR') issued a discussion draft of the Measures for the Administration of Internet Advertising (the 'Draft Measures') for public [...]

On August 20, 2021, the Standing Committee of the 13th National People's Congress of China issued the final version of Personal Information Protection Law (the 'PIPL'), which will come into [...]

The Interim Provisions on the Administration of Recalls of Consumer Goods (the 'Provisions'), issued by the State Administration for Market Regulation ('SAMR'), became effective on January 1, 2020. The Provisions [...]

The final version of the Guidelines on Strengthening Supervision of Online Livestreaming Marketing Activities was issued on November 5, 2020 ('Guidelines') by China's State Administration for Market Regulation. This issuance [...]

In our previous article, China Live Streaming Promotions and Beyond- Legal Issues that Marketers Need to Know (http://blog.galalaw.com/post/102g897/china-live-streaming-promotions-and-beyond-legal-issues-that-marketers-need-to-k), we stressed that merchants and livestreamers should pay attention to the development [...]

The PRC State Administration for Market Regulation (SAMR) recently issued Guidelines on Disclaimers and Labeling for Health Food (the 'Guidelines'), with effect January 1, 2020. The Guidelines provide detailed requirements [...]

Following nearly five years of discussion, revision and solicitation of public opinion; the E-Commerce Law of the People's Republic of China ('E-Commerce Law') was approved by the Congress on 31 [...]

On 4 November 2017, the Standing Committee of the National People's Congress issued an amended Anti-Unfair Competition Law of the People's Republic of China. Effective 1 January 2018, this is [...]

On June 1, 2017 China's new Cyber Security Law will come into effect. This law moves China one step closer to requiring that at least some internet companies and other [...]

On December 24, 2014, the second amendment to the draft PRC Advertising Law (Amendment) was released, proposing more requirements for advertising companies and endorsers in the PRC. The key additions [...]