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The aim of this thesis is to evaluate whether the business plan for the establishment of the e-shop and the store is viable and economically sustainable. E-shop and store will deal with the sale of nutrition for athletes, especially food for expeditions. In the theoretical part is presented the essence of the business plan. It is followed by the practical part where the product is summarized, the competitors and suppliers are analyzed, the company's foundations and structure are presented, the goals and visions of the company are presented, followed by marketing, financial plan, risk analysis with SWOT analysis. At the end is everything evaluated.

The thesis deals with the issue of expanding the operation of a small company. The aim of the thesis is to provide an overview of the complexity of the problem, so it explores the main issues that an entrepreneur/manager of a small company has to deal with before, during and after the expansion itself. Most importantly, the thesis focuses on the recruitment and integration of new employees. The theoretical part of this thesis is based on the study of relevant literature and legislation and focuses on the essential points of the studied issue. The practical part of the thesis examines a retail company in the automotive sector, which is currently undergoing a process of expansion and this example is used to study factors that affect small businesses in general. The evaluation part of the thesis summarizes the acquired knowledge and draws conclusions from it to make recommendations for entrepreneurs/managers of small companies. It presents key points for an entrepreneur/manager to consider prior to an expansion, describes the individual phases of the expansion and the processes within each, and outlines issues that need to be addressed both during and after an expansion. In this section, special attention is given to the issue of human resources. Using the concrete example of the surveyed company, the positive and negative outcomes of the expansion are assessed.

The bachelor thesis deals with the creation of a business plan for the establishment of e-shop offering jewellery of mineral stones and natural materials. The aim of the bachelor thesis is to elaborate a business plan and collect all relevant information to start a business within the e-commerce, including the own evaluation of the project and the decision about its implementation.

The thesis deals with the business intention of extending the services of a kindergarten in the city of Prague - Velká Chuchle. The work consists of three parts. The first part is focused on the theoretical issues related to the given issue. The next part is devoted to introducing kindergarten, its market position. The last part of the thesis focuses on a specific business plan that is created based on the market gap in this area of business.

The main goal of this Bachelor thesis is to prepare realistic proposal of business plan for SME (small and medium-sized enterprise) foundation. Theoretical part brings us into domain of basic information about structure of business plan, general description of SME and related legislation. Further specification of construction company, management and marketing strategy. Practical part contains concrete foundation business plan of construction company and building materials.

The aim of this work is to create a business plan to establish a biocosmetics shop and to verify whether this plan would be feasible and viable under the conditions considered. The theoretical part describes the used methodics, which is than subsequently elaborated and discussed in the practical part. In conclusion are presented the project evaluation and the answer to the final question.

This bachelor thesis is conceived as a business plan for the establishment of a company operating in the field of occasional transport of persons. The minibus with lift is to be carried by cyclists, boaters or skiers. Market, customer and competition analyzes were conducted. Based on them, the feasibility was decided.

The aim of this thesis is to create a business plan focused on the rent of the house which might be built in Ostrava-Vitkovice. It analyses 2 renting possibilities-flats for senior residents or rooms for tourists. The aim of the work is to find out if it makes sense to built that house. The work compares both renting options and evaluate the most viable and effective one. In the introduction there are described methodics which are used and discussed subsequently in the practical part. In the final part there is an evaluation and conclusion of the project. The answer for the final question can be found there as well.

The thesis deals with the issue of corporate social responsibility (CSR). Specifically, it focuses on responsible purchasing of raw materials for the production of private labels products. The way to achieve the sustainability of private labels is explaind on the example of Ahold Czech Republic. The thesis is divided into two parts. In the theoretical part, the author explains basic definitions and concepts of CSR, and also deals with the reporting of the results of CSR activities. In the practical application, the author introduces critical commodities together with its environmental, social and economic risks, which are connected with irresponsible and unsustainable way of cultivation. An essential part of the work is the introduction of certification systems that provide certification for farmers and other supply chain actors. Certification guarantees sustainable cultivation. In the final part of the work the author compares the process of individual and group certification and proposes a tangible advantageous solution for Czech suppliers.

The intention of this thesis is to create a procedure for a successful family business handover. The thesis is split into two parts: theoretical and practical. The theoretical part summarises, based on research, all theoretical knowledge related to managing and handing over a family business and a closer look at entire process. The practical part includes a case study and an analysis of a specific family business and the exact steps and procedures that will be needed to implement.

Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.

The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characteristics of the brewery's business strategy and the role of international expansion in it and also the company's financial analysis whose results underpine its expansion possibilities. The other minor objectives comprise multi-criteria decision model creation in order to decide for the most attractive target market and the expansion key success factors identification. As for the methods used, analyzes like financial analysis, PEST analysis, Porter's model of five forces and SWOT analysis, and then comparisons dominate. Croatia was finally identified as the most suitable regional market for the brewery's expansion and the company was advised to enter it with its gluten-free lager product. It was suggested, at the same time, that the brewery use to its advantage the background provided by its current owner - beer brewing company Carlsberg.

This thesis is focused on the business plan in the cultivation and processing of lavender. The aim is to determine whether the plan can be implemented profitably. In the first part, I deal with the formal requirements of business plan, its simplified form LEAN CANVAS, SMART method for determining targets. Another chapter is a marketing strategy and marketing mix. Following the financial plan, which is divided into an optimistic and a pessimistic variant. The second part describes the history of growing lavender, its healing powers and possibilities of use. The third part, its own business plan.

A diploma thesis deals with food quality labels in the Czech Republic. Quality labels are granted by the Department of Agriculture, private companies or by retail chains. The thesis describes various food quality labels granted by various organizations. A research question is: "Prefer costumers buying food with a quality label?" An author conducted a questionnaire research focused on the quality label Klasa, which is granted by the Department of Agriculture of the Czech Republic. Results of the research were compared with a research focused on the other quality label - Regionální potravina. In the following part of the thesis are compared systems of food quality labels in the Czech Republic and in foreign countries. The problem of costs connected with working of private labels is also mentioned in the thesis. Special attention is paid to private labels of food retail chains, because they are very important and economically strong players on the food market in the Czech Republic.

The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.

This thesis examines the impact of centrally managed employees benefits on their motivation in company Kapsch Telematic Services, spol. s.r.o. The aim is to assess the effect of centrally managed benefits, which are set by the headquarters in Vienna on employees motivation in the local subsidiary. The theoretical part introduces the concept of motivation and stimulation. It further discusses the importance of motivational theories and employee benefits. The practical part describes the Kapsch Group company and its branch in the Czech Republic, including benefits offered. It also compares the companys benefits with the trends in the same industry. Simultaneously, there are presented results of the employee survey. In conclusion, the recommendation to improve the current system of benefits is provided, so that it motivates employees to higher performance.

Topic of the bachelor thesis is to write business plan to create mobile application which would ease navigation inside big hospitals. Purpose of the business plan and its recommended structure are described in the theoretical part. Concrete business plan to create mobile application Hospital Navigation is described in the practical part of the thesis. Goal of the project, brief design of the application, market analysis, analysis of competitors, marketing plan and financial plan are all part of the business plan. It also contains plan of implementation including time schedule. Last, but not least all the risks are identified. Feasibility of the plan is assessed and main questions of the thesis are answered in the conclusion.

This Bachelor thesis is a business plan for establishing a shop with handmade clothes and accessories, which I want to implement. In the theoretical part I will describe the form of business, visions and objectives of the company. I will focus on sales numbers textile industry in the Czech Republic, the specifics of the Czech textile industry and the legislative regulations which apply to this industry. In the practical part I will use the tool LEAN CANVAS, which is suitable for clarification of the key points before starting a business. Furthermore, I will do analysis of competitors and suppliers of textiles I will describe my marketing strategy. In addition I will write about the implementation of my plan, the price calculation and the financial analysis. The last point will be the risk analysis. In conclusion I will answer the questions mentioned in the introduction. Afterwards I will a decision whether to implement this business plan.

The bachelor´s thesis focuses on the Czech part of the retail company Globus, namely the issue of Czech-German cultural differences and the current perception of organizational values among employees. The introduction defines the goals of the thesis. The first chapter is devoted to introducing the company in concept limited to the key facts. The following part of the thesis presents the theoretical bases, defining issue of the international organization's culture, specifically, intercultural management, and explains the definition of culture that continues to have moved out analysis of Globus corporate values. After the theoretical part, is an analysis of the current organizational, culture perception of Globus, and the possible misunderstanding. Part of this chapter analyzes the company's organizational values as the outputs of two research projects. The conclusion of the thesis includes an analysis of the findings and suggestions for further progress in implementing the measures needed to improve the state of contemporary HR management and staff. Part of the conclusion is also a confrontation of findings with defined objectives.

The aim of this paper is to analyse gamification practices as well as to study management by personalities. Upon this basis the objective will be to design a management software for the new management era that will collect large quantities of data about individual team members (Big Data-based software), thus enabling managers to allocate new team members onto teams upon their personalities, skills and experience in gamified user interface. The ultimate goal of this paper will be to serve as guidebook for managers to manage by knowing the variety of personalities as well as by applying gamification elements onto everyday tasks.

This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the latest trends are described in the practical part. The website is created gradually in the course of writing this thesis and only free online marketing tools are applied on this website. The effectiveness of the chosen online marketing trends is monitored and consequently analysed. The recommendations resulting from the analysis are provided at the end of the practical part. This thesis might serve as a guide for those who wish to create a website with the latest online marketing trends.

My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.

Nowadays, exchange programs are becoming increasingly popular among students all over the world. Thanks to high-quality education, the United States are much desired destination, the Czech Republic attracts Americans with its great location in the heart of Europe and rich history. Cultural values in American society are however in many respects way different from the ones we share in Czech environment. Therefore cultural shock can appear when a student decides to move to another country in order to study there. Understanding cultural differences is essential for successful interaction with local individuals. The main topic of this thesis is the concept of cultural standards defined by Alexander Thomas, applied on university study environment in the Czech Republic and the USA. The aim was to identify Czech-American cultural standards in the study environment from the perspective of Czech university students who studied in the US at least for one semester and US-Czech cultural standards from the perspective of students from the USA. Identified standards were then compared with theoretical conclusions from research of cultural dimensions done by Fons Trompenaars and Geert Hofstede. At the end, recommendations are written for students of both nationalities, which should help them to integrate into foreign environment and eliminate potential culture shock.

The aim of this thesis is to analyse and compare the contributions of business or startup accelerators. The contributions are compared from the point of view of the managers of accelerators, startups and investors. Business accelerators help new firms accelerate their growth. The aid can be provided in a material form through financial capital and services or in an educational form through workshops and mentoring. The first chapter deals with the definition of the accelerator, its history and differences with incubators. The second chapter engages in the causes of the phenomenon of startups and accelerators, the model of lean startup, the impacts of accelerators on the economy and the current situation of accelerators in the world. The third chapters analyses the oldest and the most famous accelerator in the world Y Combinator. The last part evaluates the contributions of accelerators based on the inquiry among experts.

Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.

This diploma thesis deals with the perception of AutoCont company in the Czech labor market. The aim is to identify strengths and weaknesses from the perspective of job applicants and current employees and help attract more potential workers, ensuring greater satisfaction of existing ones and thereby achieve greater efficiency in the process of filling vacancies in the company. Reaching this goal will bring the necessary knowledge and information for HR department and top management of the company as well.

This thesis is devoted to learning supported by modern information technologies. It describes the methodological approaches used to create e-learning-based education programmes, summarizes current trends and analyzes evolution of the global market with learning technologies. Due to the focus on the Czech Republic, it also analyzes the results of 2 surveys, namely use of e-learnning in the corporations and use of e-learning at the University of Economics, Prague.

In the bachelor thesis I create a business plan. I would check whether or not the founding of a fashion company in the Czech Republic is possible and sustainable. The theoretical part describes the creation of a business plan with professional literature. In the second part, I use this information and implement a viable fashion brand business Filippo Maiero. The company is focused on the sale of shirts and tailored shirts.

The goal of master thesis is evaluation of efficiency of state aid in the agriculture focusing on food quality marks. At the beginning of the work are described state institutions supporting Czech producers and their products. Evaluation of efficiency is made based on telephone interview with producers and quantitative research among consumers. Telephone interview is conducted with producers who can use a logo Regionalni potravina on their foodstuff. The aim of this research is to find out, if the producers achieved positive results in their sales after obtaining food quality mark. Quantitative research is made among consumers, where the key question is what awareness consumers have about food quality marks, what is the key factor in buying decision and if consumers noticed promotional campaigns of the Ministry of Agriculture focusing on aid of Czech producers with food quality marks. After making research it will be easier to say if state aid is effective or if there are spotted flaws or what.

The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an impact on it. Millennials are the bearers of the innovation need in the world retail sector. The thesis put emphasis on this generation essential features characteristic, as well as their purchasing behavior. Quantitative research includes evaluation of their behavior and attitudes on the czech market in relation to information about groceries and consumer goods, then to their use of technology (smartphones) in the buying process of groceries and consumer goods, and also evaluation and description of their specific attitudes to purchase behavior and different characteristic aspects resulting from global characteristics of Millennials.

Main content of this document is a business plan. Its main target is full business plan preparation and answer of the question of its feasibility based on its estimated profitability. Document includes two main parts. First one is focused on used methodology and theoretical background. Second one contains full business plan in its complex range prepared on the basis of defined methodology. Main question about its feasibility is answered at the end. The business plan was prepared for possible practical usage in real business.

business plan describes and analyzes possibility of foundation a limited liability company engaged in reducing energy dependence on centralized electrocity suppliers and servicing and inspection of operator´s telecommunications equipment

Touto bakalářskou prací bych ráda pomohla mému zaměstnavateli SD Jednota Moravský Krumlov při hladkém průběhu implementaci maloobchodního informačního systému v praxi. Součástí práce je teoretická část, která charakterizuje význam a důležitost maloobchodního informačního systému z pohledu družstva, personálu, dodavatelů a ostatních subjektů. Další částí je analýza silných a slabých stránek maloobchodního informačního systému. Aplikační část se zabývá charakteristikou jednotlivých operací a vyhodnocením implementace maloobchodního informačního systému.

The topic of this bachelor thesis is the business plan. The main target of the thesis is to examine whether this plan is realizable or not into practise. The theoretical part of thesis deals with structure based on information obtained from literature. In the practical part the information is applied to the particular business plan, and tha's opening new shop selling men's clothing.

The aim of the thesis is to present a realistic business plan for providing banking service and independent financial advisory. The thesis shows the collaboration possibility of multinational corporation UniCredit Group, renowned Czech company Partners Financial Services and the flexibility and motivation of a small local start-up. This is possible thanks, franchising, a specific form of entrepreneurship, which the thesis describes in general and also in a specific situation of the given business plan, of the local franchise branch store PM Nymburk s.r.o. Business plan itself shows specifically the setup of the company, procedures, summarizes the risks and confirms good projection of the economical success.

Acculturation of the sample of expatriate senior managers - sojourners working in the Czech Republic was studied using structured longitudinal survey. Quantitative analysis of the survey data was supported by qualitative analysis. For comparison, the process o acculturation was also investigated in the sample o immigrant senior managers to Australia. Major aim of this research was, apart from gaining theoretical knowledge, an attempt to better understand the process of cultural adaptation of sojourners - senior managers responsible for the transfer of management know-how to companies in the Czech Republic in order to improve their competitive advantage. The success of adaptation of sojourners - senior managers in the Czech Republic was studied using indicators of adaptation success (Reflective Effect Indicators-REI) including Goldberg's General Health Questionnaire (GHQ) and satisfaction scales. Research was longitudinal, the first interview was conducted about six months, and the second interview was conducted about eighteen months after arrival of investigated subjects into the new cultural environment. The results indicate that acculturation of sojourners in the Czech Republic proceeded, as is the case in other cultures, according to the Hofstede's acculturation "U" curve. Acculturation was...

McDonald's is an international company that has its fast food restaurants located all over the world, including the Czech Republic. The aim of this thesis is the analysis of socially responsible activities of McDonald's in the Czech Republic. On that basis and on the basis of survey conducted on emploees and customers I will design each step of strategies and recommendations in the area of CSR.

Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on the Czech market, are rather low. The diploma thesis has two main objectives. One goal is to describe and analyse the business model of the retail chain Zara as many experts believe that the company's business model is the reason of its tremendous success. The second major goal of this thesis is to determine how Czech women perceive the retail chain Zara in comparison with other apparel chains operating on the Czech market and to verify the hypothesis that the Czech female consumers are not satisfied with quality-price ratio of goods offered by chain Zara. The secondary objective of the thesis is to characterize the apparel business and to explain the concept of fast fashion.

Howden ČKD Compressors s.r.o. is a mechanical engineering company, which manufactures modern high-tech products, particularly industrial compressors, medium and large capacity electric motors and generators. The company provides its customers with complex technical services and supplies spare parts for different types of industrial equipment. The profound experience in manufacturing and business, technological basis, experienced design department and the existence of highly qualified staff help firm to satisfy client's highest requirements. The main objective of this thesis is analysis of present business activities and creating concept of competitive strategy for Russian Federation.

The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.

This thesis deals with the process and management of the joint venture project from a theoretical point of view and subsequently analyzes particular international joint venture of two automobile companies - Spanish SEAT S.A. and Czech Skoda Auto Inc. - into the Volkswagen Group. The main goal of this thesis is to answer the question why the SEAT S.A. after the integration into the Volkswagen Group did not become as successful as Skoda Auto achieved to be.

Motrio is a brand of non-original spare parts, that belongs to the Renault Group portfolio and that is successful within few last years which are influenced by the economic crisis. The concept is based on the low price offer of the spare parts. The object is to create an optimal marketing B2B communication for the Motrio brand in the R3 site (independent services) in the region of Middle Europe (Czech republic, Slovakia and Hungary).