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Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions. Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products. Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods. Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable. Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce. Originality/value (State of the art): This is the first time someone has used the SEMPLS method to describe the relationship between factors and analyze factors on purchasing decisions. [ABSTRACT FROM AUTHOR]

In sandwich-generation families, there are individuals who simultaneously support the financial needs of children and the elderly. This is a quantitative study with a cross-sectional design using an online survey as a data collection tool. The study was conducted in Indonesia with a research population including sandwich families living in one house consisting of three generations: husband and wife, children, and elderly. The research sample consisted of working wives from the sandwich generation. Of the 223 respondents who participated, 106 met the criteria for further analyses. The results show that spousal education and income play important roles in reducing financial vulnerability and improving family welfare. Harmonious interactions between husbands and wives can reduce financial vulnerability and improve family welfare. Conversely, high financial vulnerability can disrupt a family's objective welfare if not properly managed. The conclusion is the need to improve financial literacy, create a good financial management strategy, and maintain open and harmonious communication between husband and wife to reduce financial vulnerability and improve the welfare of sandwich-generation families. [ABSTRACT FROM AUTHOR]

This study aims to consolidate and synthesize the existing literature on traditional parenting within the Sundanese Tribe using a narrative methodology. Employing a narrative literature review, this research integrates findings from various sources to comprehensively understand the cultural values inherent in traditional Sundanese parenting. The research questions were formulated using the PICO framework, focusing on the population of cultural values, the intervention of examining these within existing parenting literature, and the outcome of understanding unique cultural values. Data were sourced from Google Scholar and ScienceDirect, covering publications between 2019 and 2024. The findings highlight the centrality of spirituality and religiosity in Sundanese parenting, which intertwines religious teachings with everyday practices. Traditions such as rituals during pregnancy, childhood, and marriage play a crucial role in shaping social behaviors and instilling moral values. Mystical practices like pama/i are also significant, serving as cultural norms that guide conduct and promote community harmony. The implications of these findings are significant for both academic research and practical applications, offering insights into educational programs, policies, and future research directions. However, limitations include potential biases from the reliance on existing literature and the focus on a single ethnic group, suggesting a need for further empirical and comparative studies. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Family Sciences is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Sustainable consumption behavior, namely making decisions that ensure the environment will not be damaged by SDG's goal 12. This research explores the relationship between respondent characteristics and sustainable consumption behavior and the influence of teacher socialization, parental socialization, and social media on consumption and sustainability values. This research was conducted cross-sectionally on 218 elementary school students using cluster random sampling. The data was processed using SPSS 25 and Smart-PLS 3. The results showed that sustainable consumption behavior among male students tended to be better and also tended to be better among children who had working mothers. The results of the SEM analysis showed a significant influence of parental socialization on sustainable consumption behavior. In addition, a significant positive indirect effect was found between teacher socialization, parental socialization, and social media exposure on sustainable consumption behavior through consumption values. Therefore, parents need to provide positive socialization to children regarding consumption values to encourage sustainable consumption behavior in children. [ABSTRACT FROM AUTHOR]

In contemporary society, smartphones have evolved into essential tools, with fast internet connectivity playing a pivotal role. In Indonesia, the deployment of 5G networks, the fastest in the industry, has officially begun, though it's limited to just nine regions. Notably, between 2021 and 2022, the sales of 5G smartphones in Indonesia surged twofold. This research investigates the factors influencing the purchase intention of 5G smartphones in Indonesia. It employs the Theory of Planned Behavior (TPB) as the foundational framework and extends it with variables such as facilitating conditions and customer preferences. Customer preferences mediate the relationship between price, product features, aesthetic value, and purchase intention. Employing quantitative analysis via Structural Equation Modeling with SmartPLS 3.0, this study engaged 335 respondents from diverse regions in Indonesia. The findings indicate that attitude, subjective norm, perceived behavior control, customer preferences, and facilitating conditions significantly impact purchase intention. Product features and aesthetic value, but not price, influence customer preferences. Smartphone manufacturers can capitalize on these preferences by highlighting the unique features and aesthetic values of 5G smartphones and promoting their advantages and value for money through digital and print media. This research provides valuable insights for marketing professionals and policymakers in Indonesia's growing 5G smartphone market. [ABSTRACT FROM AUTHOR]

Entrepreneurship plays an important role in the economy, among others, in reducing the unemployment rate and improving the economy of a country. However, this was not accompanied by the interest of entrepreneurs in increasing their business. Even though interest is the main predictor in shaping the behaviour and performance of a business. This article aimed to provide literature on what factors can shape an entrepreneur's interest in developing his business. In answering the objectives of this study, a literature study was carried out on the articles about interest in developing a business published in the 2010-2021 period and contained in a bibliographic database. Based on the results of the study, four factors could strengthen the interest in entrepreneurs developing their business, namely: attitude, descriptive norms, injunctive norms and perceived behavioural control with the theoretical approach of reasoned action approach, which are known to be better at predicting behavioural interest because the variables used are more detailed. This research is not only useful for entrepreneurs to increase their demand to develop their business but also useful for related stakeholders to support the increase in-class promotion of MSME actors. Keywords: attitude, descriptive norm, MSME, injunctive norm, perceived behavioural control

Copyright of Indonesian Journal of Business & Entrepreunership is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

BACKGROUND: The global COVID-19 pandemic has forced people to obtain health products and services from home. Similar to other e-commerce, medicines are bought online and delivered using a courier service. OBJECTIVE: By being fully concerned to patient safety, this study aims to determine development strategies to increase intention in purchasing prescription drugs through e-pharmacy. METHODS: Two stages of measurement are employed in this study, namely confirmatory factor analyis using PLS-SEM and pairwise comparison using AHP method. To discover consumer perception in using e-pharmacy, the basic model of Theory of Planned Behavior (TPB) is employed with several extensions. RESULTS: The results of PLS-SEM express that Trust has a major role as an intervening variable to enhance the indirect effect of Subjective Norms and Perceived Values on Purchase Intention. In general, PLS-SEM structural model is declared "fit" (GFI = 0.93 ≥ 0.90; RMSEA = 0.045 ≤ 0.08; SRMR = 0.033 ≤ 0.05). Measurement model test proves that all selected indicators are valid to represent their related constructs (Loading Factor ≥ 0.50), and all selected constructs are reliable to build the whole path model (CR ≥ 0.7; AVE ≥ 05). Meanwhile, the results of AHP indicate that strengthening government policies and regulations is prioritized to increase consumer intention of purchasing prescription drugs through e-pharmacy, followed by protection of user confidential data in the second place. Those two eigenvectors are 0.236 and 0.185 respectively. CONCLUSION: Future research is suggested to add perceived risk as latent variable in the study of consumer behavior for any high-risk products. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Family & Consumer Sciences / Jurnal Ilmu Keluarga & Konsumen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Indonesian Journal of Business & Entrepreunership is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The COVID-19 pandemic has impacted every element of adolescent life worldwide, including Indonesia. This study intended to examine how adolescents' loneliness and mental health during the COVID-19 pandemic are affected by their family relationships and online friendships. This study collects data using an online questionnaire. The Mental Health Continuum-Short Form, the UCLA Loneliness Scale Version 3, the Brief Family Relationship Scale, and the Online Friendship Scale were used to collect the data. Two hundred ninetytwo students aged 12-18 participated in data gathering in Jakarta, Indonesia, between March and April 2021. Descriptive, correlation and Structural Equation Modeling (SEM) analyses were conducted using SPSS 25.0 and LISREL 8.80. This research revealed that family relationships and online friendships had a negative effect on loneliness. Family relationships favorably impact adolescent mental health, but loneliness negatively impacts it. Furthermore, family relationships and online friendships indirectly affect adolescents' mental health through loneliness. These findings may implement in developing interventions to assist adolescent mental health during the COVID-19 pandemic in Indonesia. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Covid-19 pandemic has hampered stunting prevention and alleviation programs, so a medium must facilitate nutrition education during the pandemic. This study aimed to examine the innovation of public nutrition education based on social media marketing on Youtube, Facebook, Instagram, TikTok, and Twitter and to measure its effect on cognitive, affective, and behavioral changes. The research applied a quasi-experimental method with one group pre-test and post-test designs. The research was conducted from September to December 2021. There were 89 respondents spread across five social media. Data were analyzed using the paired t-test. Overall, for all social media, there was an increase in knowledge of 13,88 points, attitudes of 2,30 points, and behavior of 5,81 points. In general, for the three variables, by adding up the deltas of change, the social media with the highest increase was TikTok (36,75), followed by Instagram (22,29), Twitter (20,25), Youtube (16,66), and Facebook (12,61). The paired t-test showed significant differences in knowledge, attitudes, and behavior before and after the intervention. Social media with the biggest changes in knowledge was TikTok, while changes in attitudes and behavior were more effectively done through Instagram. This research implies that stakeholders may use these findings to develop the prevention and alleviation measures to address stunting problems more effectively and with a broad impact. [ABSTRACT FROM AUTHOR]