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6 results on '"Yulianti Talar"'

1. Efforts to Improve The Sustainability of Traditional Food Sales At Funny's Kitchen, Bandung

Author

Yulianti Talar, Christina Wirawan, Indah Victoria Sandroto, Jimmy Gozaly, Melina Hermawan, and Yulia Pratama Umbu Dongu

Subjects
declining sales, foodcourt, product quality, price, repurchase intention, multiple linear regression, Technology (General), T1-995, Social Sciences, Social sciences (General), H1-99
Abstract

Funny's Kitchen is one of the tenants of Foodcourt E at X University. Internal improvements were carried out based on research on students as the main consumers of Funny's Kitchen. The results of Multiple Linear Regression processing from 99 students' data show that the freshness of the food, the suitability of the price to the quality of the food provided, and the correct temperature of the food provided have a significant effect on students' interest in repurchasing at Funny's Kitchen. It is proposed that Funny's Kitchen use a microwave to speed up the process of heating food, maintain the taste of the food, employ employees who can help with the process of preparing and serving food, and adjust prices to the quality of the food provided. In this PKM, training was carried out to calculate the cost of production and it was discovered that Funny's Kitchen could still increase the quantity of its food portions. It is hoped that through the improvements made, student interest in buying back traditional food at Funny's Kitchen can increase.

Published
2024
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2. ANALISIS KUALITAS LAYANAN ADMINISTRASI BAGI MASYARAKAT (STUDI KASUS: KANTOR KECAMATAN DI BANDUNG UTARA)

Author

Jimmy Gozaly and Yulianti Talar

Subjects
lima dimensi kualitas pelayanan, importance performance analysis, uji hipotesis rata-rata, regresi liner berganda, Industrial engineering. Management engineering, T55.4-60.8
Abstract

Kecamatan merupakan satuan dinas pemerintah yang berada langsung di bawah kabupaten memiliki fungsi sebagai pelaksana program pembangunan dan melayani masyarakat dalam urusan administrasi dan kependudukan. Untuk dapat memberikan pelayanan yang terbaik bagi masyarakat, kantor kecamatan perlu mengetahui sejauh mana kualitas pelayanan yang telah dilakukan selama ini, sehingga dapat mengupayakan peningkatan yang sesuai dengan tuntutan dan penilaian masyarakat. Penelitian ini mencoba untuk mengukur pencapaian keprimaan layanan administrasi dan menetapkan prioritas perbaikan kinerja berdasarkan penilaian pengguna jasa layanan. Variabel penelitian disusun berdasarkan Lima Dimensi Kualitas Pelayanan (SERVQUAL), yaitu tangible, reliability, responsiveness, assurance, dan emphaty. Pengumpulan data dilakukan melalui kuesioner dan diolah dengan menggunakan Regresi Linier Berganda, Importance Performance Analysis (IPA), dan Uji Hipotesis Rata-rata. Hasil dari penelitian menunjukkan bahwa bahwa pencapaian keprimaan layanan administrasi pada saat ini telah baik namun dengan tingginya tuntutan pengguna jasa terhadap kualitas pelayanan, maka perbaikan kinerja secara keseluruhan tetap harus dilakukan, khususnya terhadap dimensi assurance yang mempengaruhi penilaian terhadap keprimaan layanan administrasi. Abstract [Public Administrative Services Quality Analysis (Case Study: District Office in Bandung Utara)] The district is a government service unit that is directly under the regency and has functions as implementing development programs and serving the public in administrative and population matters. To be able to provide the best public service, the district office needs to know the extent to which the quality of service has been carried out so far so that it can strive for improvements that appropriate to public demands and assessments. This study attempts to determine public evaluation of administrative services excellence and to set priorities for performance improvement based on service user ratings. Research variables were compiled based on the Five Dimensions of Service Quality (SERVQUAL) ), namely tangible, reliability, responsiveness, assurance, and empathy. Data collection is done through a questionnaire and processed using Multiple Linear Regression, Importance Performance Analysis (IPA), and Average Hypothesis Test. The results of the study indicate that the current achievement of administrative service excellence is good however, with the high demands of service users on service quality, overall performance improvement must still be made, particularly on the dimension of assurance that affects the assessment of the administrative service excellence. Keywords: Five Dimensions of Service Quality; Importance Performance Analysis; The Average Hypothesis Test, Multiple Linear Regression

Published
2021
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3. Effectiveness of online learning in non-online classes during the pandemic

Author

Jimmy Gozaly, Yulianti Talar, Christina Wirawan, and Axel Varian Kurniawan

Subjects
Strategy and Management, Education
Abstract

The coronavirus disease 2019 (COVID-19) pandemic that has been going on since the beginning of 2020 has forced governments to take a policy to implement online learning. This policy is an effort to break the chain of virus spread in education clusters. For schools and universities that are not used to carrying out online learning, this condition is a problem. Therefore, measurement is needed to ensure effectiveness. In this study, the effectiveness was measured using the variables specified in the Indonesian Online Learning System (Sistem Pembelajaran Daring (SPADA)) 2019 set by the Indonesian government. Data collection was carried out by quantitative and qualitative methods. Quantitative analysis was carried out through questionnaires administered to students while qualitative was carried out by interviewing students and lecturers. The data were processed using cross-tabulation analysis and multiple linear regression. Strengths, Weaknesses, Opportunities, and Challenges were analyzed to assess online learning. As research results, it is found that online learning is quite effective, but there are still many things that can be improved to increase the effectiveness of online learning.

Published
2023

4. Usulan Strategi Peningkatan Loyalitas Pelanggan Di Clove Garden Hotel and Residence, Bandung

Author

Yulianti Talar and Stephanus Yosua

Abstract

Clove Garden Hotel & Residence (CGHR) merupakan hotel bintang 4 yang berdiri sejak tahun 2015. Berdasarkan data penyewaan kamar yang tercatat di perusahaan, terlihat rendahnya loyalitas tamu CGHR, yaitu hanya 8,17% tamu yang melakukan booking berulang. Penelitian ini bertujuan untuk memberikan usulan strategi pada CGHR agar loyalitas tamu hotel dapat meningkat. Data dikumpulkan melalui observasi, wawancara, dan kuesioner. Variabel di kuesioner disusun berdasarkan teori bauran pemasaran dan teori loyalitas. Kuesioner disebarkan kepada 110 tamu hotel yang menginap dan melakukan pemesanan di CGHR. Skor loyalitas tamu hotel menjadi variabel dependen dalam pengolahan Regresi Berganda, sedangkan variabel independennya adalah selisih antara data tingkat kepentingan dan kinerja bauran pemasaran. Data tingkat kepentingan dan kinerja bauran pemasaran kemudian diolah juga menggunakan metode Importance Performance Analysis (IPA) dan pengujian hipotesis rata-rata. Informasi mengenai profil tamu hotel digunakan untuk usulan targeting dan positioning, juga mempertajam usulan penelitian. Berdasarkan hasil penelitian, diusulkan agar CGHR mempertimbangkan penggunaan slogan “Comfort, Green Environment, and Pay Less”, memberikan kupon diskon untuk menginap berikutnya, membuat daftar menu breakfast harian, menambah jumlah pekerja dan meja receptionist pada peak season, serta memberikan pelatihan kepada satpam sehingga lebih percaya diri ketika berkomunikasi dengan temu hotel. Kata kunci: Loyalitas, bauran pemasaran, regresi berganda, importance-performance analysis, pengujian hipotesis rata-rata

Published
2019

5. Usulan Strategi Promosi untuk Meningkatkan Penjualan di PT. Antar Putra Motor, Bandung Barat

Author

Firdhan Mezzalundi and Yulianti Talar

Abstract

PT. Antar Putra Motor merupakan dealer resmi Yamaha yang telah berdiri sejak 1993. Beberapa tahun terakhir terjadi penurunan penjualan walaupun pihak perusahaan telah meningkatkan biaya promosinya. Penelitian ini bertujuan memberikan usulan strategi promosi yang tepat bagi perusahaan agar penjualan dapat meningkat. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner yang mengacu pada model Bauran Promosi dan teori segmentasi- targeting-positioning. Kuesioner penelitian disebarkan pada 100 orang responden usia minimal 17 tahun yang sudah mengetahui promosi yang dilakukan perusahaan. Data tingkat kepentingan divalidasi menggunakan metode Analisis Faktor sehingga menyisakan 6 variabel. Data tingkat kepentingan dan kinerja bauran promosi dari keenam variabel tersebut kemudian diolah menggunakan metode Importance Performance Analysis dan uji hipotesis rata-rata. Informasi mengenai profil konsumen digunakan untuk usulan targeting dan mempertajam usulan penelitian. Prioritas perbaikan diberikan kepada keenam variabel bauran promosi dengan prioritas berdasarkan penggabungan hasil pengolahan Importance-Performance Analysis yang uji hipotesis rata-rata. Bagi perusahaan disarankan untuk melakukan penelitian lebih lanjut mengenai pemilihan warna dan kekontrasan untuk media cetak brosur, memilih kualitas kertas brosur yang baik, menggunakan kata-kata yang unik/lucu bagi orang dewasa atau kata berbahasa Sunda, menyiapkan karyawan khusus yang menangani kunjungan perusahaan, menyesuaian periode cash back dengan masa panen petani, memberikan diskon lebih besar untuk pembelian tunai, bekerjasama dengan bank untuk diskon, menyiapkan SPG dengan informasi tentang motor yang dijualnya, serta menginformasikan acara promosi melalui brosur/radio RRI/radio Elshinta/acara pameran/car free day. Kata kunci: Bauran promosi, analisis faktor, importance-performance analysis, pengujian hipotesis

Published
2019

6. Student retention in Indonesian private university

Author

Jimmy Gozaly and Yulianti Talar

Subjects
Self-efficacy, Engagement, Medical education, Data collection, 05 social sciences, Closeness, Attendance, Satisfaction, 050301 education, Student retention, Affect (psychology), language.human_language, Education, Indonesian, Work (electrical), 0502 economics and business, Student confidence, ComputingMilieux_COMPUTERSANDEDUCATION, language, 050211 marketing, Psychology, 0503 education, Graduation
Abstract

Private universities require more effort to retain student students so that these students can complete their studies and then work in the community. Through this research, input will be given to the study program regardingthe improvement that must be made so that the private university can compete with the public university and educate the nation's children. Data collection was obtained through questionnaires and observations to 209 students. Data processed by Discriminant Analysis, Crosstabulations, and Correlations Analysis dan statistical descriptive methods. Independent variables that significantly affect student retention are satisfaction withthe closeness of social relationships with fellow students, student confidence to graduate on time, student confidence to get a good career after graduation, and college attendance. Study program still has to work hard to make improvements to increase satisfaction and students' engagement level.&nbsp

Published
2020

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