Author: "Yu‐Buck, Grace F." - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Yu‐Buck, Grace F."' showing total 2 results

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2 results on '"Yu‐Buck, Grace F."'

1. So fun! How fun brand names affect forgiveness of hedonic and utilitarian products

Author: Rathee, Shelly, Masters, Tamara M., and Yu-Buck, Grace F.
Published: 2022
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2. It is not just a name: Effects of proper name for high‐quality versus low‐quality brands

Author: Rathee, Shelly, primary, Yu‐Buck, Grace F., additional, and Gupta, Akash, additional
Published: 2023
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