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Digital media design, thanks to its unique interactivity, makes the display of cultural abundance rich and diversified. Stimulated by the policy of vigorously boosting the development of cultural and creative industries laid down by the country, the forms of digital media design have emerged in an endless stream. Digital media design, with the aim of serving the whole society, seeks the quintessence of Chinese traditional culture, explores the profound cultural abundance, and displays its cultural charm with humanistic feelings. This article, taking the Chinese idiom story as the basis of design, focuses on the design and production of traditional idiom stories, by means of the Unity3D engine. It, with the aid of the design and production of digital animation interactions, integrates cultural connotations into digital design and education service, and explores the ways to enrich the users' digital interactive experience and to raise their cultural awareness.