1. Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul
- Author
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Choi, Hyoji, Neffke, Frank, Yu, Donghyeon, and Jun, Bogang
- Subjects
Economics - General Economics - Abstract
This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior., Comment: 35 pages, 5 figures
- Published
- 2024