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In order to provide consumers with a good online shopping environment in the post- epidemic era, the impact of visual merchandising of street fashion brand online stores on consumers was explored. Based on the theory of consumer cognition and affection, the relationship between visual merchandising of street fashion brand clothing online stores and consumer purchase intention was studied and a theoretical research model was constructed. Literature research, survey questionnaires, expert interviews and statistical methods were adopted, and structural equation models were used to test the empirical results. Results show that the visual merchandising of street fashion brand clothing online stores has four characteristics, which are practicality, aesthetics, vividness and interaction. The visual merchandising of fashion brand clothing online stores promotes cognitive control, concentration and satisfaction of cognition and affection, among them, practicality has the highest effect on promoting satisfaction. Cognitive control and concentration positively affect satisfaction. Cognitive emotion has a direct influence on purchase intention. Visual marketing has a total effect and an intermediary effect in the influence of cognitive emotion on purchase intention. Practicality has the strongest overall effect and intermediary effect on purchase intention. [ABSTRACT FROM AUTHOR]

In order to meet the growing number of new consumer demands, the influential relationship between the visual marketing path of clothing brands and consumers under circumstances of multiple-media convergence was discussed, and the visual marketing and relevant theories concerning image cognition of brand and perceptive value were taken into account. A relational model of the influence of six paths of visual marketing on purchase intention was established. The method of interview, questionnaire inquiry, and structural equation modeling were used. Finally, the examination and empirically analyzation of the research hypothesis were taken. The results show that the most influential factors for consumer loyalty and satisfaction are co-branding and fashion show activities in the visual marketing path of clothing, followed by offline stores and short videos. The consumers' purchasing intentions are influenced by the scene, window, dressing room environment, brand identity image, corporate image, network image of the offline physical stores and social platform. Moreover, the effect of consumer satisfaction on purchase intention is higher than that of consumer loyalty. [ABSTRACT FROM AUTHOR]

Background: Evidence on maintenance therapy following frontline induction is sparse in primary light-chain amyloidosis (AL), especially for those who do not undergo autologous haematopoietic stem cell transplantation (ASCT)., Methods: We enrolled primary AL patients who achieved at least haematologic very good partial response (VGPR) by the 4th month at the frontline from December 2008 to June 2023 at Zhongshan Hospital, Fudan University. Those who followed maintenance therapy were identified as the maintenance group ( n  = 44), whereas those entering the observational phase were classified as the observational group ( n  = 24)., Results: After 7.2(interquartile range, 4.7-18.6) months of maintenance therapy, 9(20.5%), 14(31.8%) and 5 (11.4%) patients achieved improvement in haematologic, cardiac and renal response respectively. Five (11.4%) patients had minimal residual disease (MRD) response conversion from positive to negative based on maintenance therapy. In the observation group, none of the patients had haematologic response improvement, with 3(12.5%) and 1(4.2%) patient showing cardiac and renal response improvement during follow-up., Conclusion: This study identified the clinical benefits of maintenance therapy in patients with AL who did not undergo ASCT in real-world practice.