1. Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
- Author
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Chien-Lung Hsu, Yi-Chuan Liao, Ching-Wen Lee, and Lin Kun Chan
- Subjects
privacy concern ,information sharing ,social network sites ,personal motivation ,system evaluation factor ,Psychology ,BF1-990 - Abstract
Privacy concerns are a key predictor of information sharing, yet some critical issues remain unclear. Based on social capital theory, this study argues that the relationship between privacy concerns and information sharing is a U-shaped curve. Users with privacy concerns would not share their private information; however, such users would eventually share their information as long as they trust the website and its members. Furthermore, this study provides a contingency perspective, suggesting that the curvilinear relationship between privacy concerns and information sharing varies with the system evaluation perception and personal motivation levels. The results show that at a high level of system evaluation, the relationship between privacy concerns squared and information sharing is non-significant. In contrast, at a low level of system evaluation, there is a U-shaped relationship between privacy concerns and information sharing. Regarding motivation, the results were congruent with our expectations.
- Published
- 2022
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