1. Evaluating a youth-designed sexual and reproductive health mass and social media campaign in Côte d’Ivoire: triangulation of three independent evaluations
- Author
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Martha Silva, Dana Loll, Rebecca Ezouatchi, Sethson Kassegne, Robert-Hugues Y. Nagbe, Lorimpo Babogou, Farida Moussa, Timothy R. Werwie, Erin Portillo, Denise Adou, Claudia Vondrasek, Radha Rajan, and Leanne Dougherty
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youth ,parents ,family planning ,sexual health ,intergenerational communication ,mass media ,Diseases of the genitourinary system. Urology ,RC870-923 ,The family. Marriage. Woman ,HQ1-2044 - Abstract
AbstractMerci Mon Héros (MMH) is a youth-designed multi-media campaign seeking to improve sexual and reproductive health and family planning (SRH/FP) outcomes among youth living in nine francophone countries. A mixed methods approach was implemented to assess the MMH campaign progress and impact in Côte d’Ivoire. Three data sources were triangulated to evaluate the campaign: social media listening (October 2019–January 2021); a quantitative cross-sectional monitoring survey (September 2020) with 412 youth (aged 16–24) and 597 adults (aged 25–49); and a qualitative study using a Most Significant Change approach (March 2021), including a total of 24 focus group discussions with youth (aged 15–24) and adults (aged 25+) exposed to the MMH campaign. Data from all three studies were analysed independently and then brought together through a triangulation workshop where the study team compared findings to achieve convergence in evaluation results. Social listening results showed topic-specific online conversations related to MMH campaign spiked significantly during the two-week period after topic-specific campaign posts (p
- Published
- 2023
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