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We apply an information-theoretic perspective to reconsider generative document retrieval (GDR), in which a document $x \in X$ is indexed by $t \in T$, and a neural autoregressive model is trained to map queries $Q$ to $T$. GDR can be considered to involve information transmission from documents $X$ to queries $Q$, with the requirement to transmit more bits via the indexes $T$. By applying Shannon's rate-distortion theory, the optimality of indexing can be analyzed in terms of the mutual information, and the design of the indexes $T$ can then be regarded as a {\em bottleneck} in GDR. After reformulating GDR from this perspective, we empirically quantify the bottleneck underlying GDR. Finally, using the NQ320K and MARCO datasets, we evaluate our proposed bottleneck-minimal indexing method in comparison with various previous indexing methods, and we show that it outperforms those methods., Comment: Accepted for ICML 2024