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Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across various platforms, necessitating the collection of user activities across these platforms. As this practice faces increasing restrictions due to rising privacy concerns, safeguarding user privacy in this context is imperative. Our work is the first to formulate the real-world challenge of advertising measurement systems with real-time reporting of streaming data in advertising campaigns. We introduce Ads-BPC, a novel user-level differential privacy protection scheme for advertising measurement results. This approach optimizes global noise power and results in a non-identically distributed noise distribution that preserves differential privacy while enhancing measurement accuracy. Through experiments on both real-world advertising campaigns and synthetic datasets, Ads-BPC achieves a 25% to 50% increase in accuracy over existing streaming DP mechanisms applied to advertising measurement. This highlights our method's effectiveness in achieving superior accuracy alongside a formal privacy guarantee, thereby advancing the state-of-the-art in privacy-preserving advertising measurement.

The Noisy Max mechanism and its variations are fundamental private selection algorithms that are used to select items from a set of candidates (such as the most common diseases in a population), while controlling the privacy leakage in the underlying data. A recently proposed extension, Noisy Top-k with Gap, provides numerical information about how much better the selected items are compared to the non-selected items (e.g., how much more common are the selected diseases). This extra information comes at no privacy cost but crucially relies on infinite precision for the privacy guarantees. In this paper, we provide a finite-precision secure implementation of this algorithm that takes advantage of integer arithmetic., Comment: 21 pages

Noisy marginals are a common form of confidentiality-protecting data release and are useful for many downstream tasks such as contingency table analysis, construction of Bayesian networks, and even synthetic data generation. Privacy mechanisms that provide unbiased noisy answers to linear queries (such as marginals) are known as matrix mechanisms. We propose ResidualPlanner, a matrix mechanism for marginals with Gaussian noise that is both optimal and scalable. ResidualPlanner can optimize for many loss functions that can be written as a convex function of marginal variances (prior work was restricted to just one predefined objective function). ResidualPlanner can optimize the accuracy of marginals in large scale settings in seconds, even when the previous state of the art (HDMM) runs out of memory. It even runs on datasets with 100 attributes in a couple of minutes. Furthermore ResidualPlanner can efficiently compute variance/covariance values for each marginal (prior methods quickly run out of memory, even for relatively small datasets).

When analyzing confidential data through a privacy filter, a data scientist often needs to decide which queries will best support their intended analysis. For example, an analyst may wish to study noisy two-way marginals in a dataset produced by a mechanism M1. But, if the data are relatively sparse, the analyst may choose to examine noisy one-way marginals, produced by a mechanism M2 instead. Since the choice of whether to use M1 or M2 is data-dependent, a typical differentially private workflow is to first split the privacy loss budget rho into two parts: rho1 and rho2, then use the first part rho1 to determine which mechanism to use, and the remainder rho2 to obtain noisy answers from the chosen mechanism. In a sense, the first step seems wasteful because it takes away part of the privacy loss budget that could have been used to make the query answers more accurate. In this paper, we consider the question of whether the choice between M1 and M2 can be performed without wasting any privacy loss budget. For linear queries, we propose a method for decomposing M1 and M2 into three parts: (1) a mechanism M* that captures their shared information, (2) a mechanism M1' that captures information that is specific to M1, (3) a mechanism M2' that captures information that is specific to M2. Running M* and M1' together is completely equivalent to running M1 (both in terms of query answer accuracy and total privacy cost rho). Similarly, running M* and M2' together is completely equivalent to running M2. Since M* will be used no matter what, the analyst can use its output to decide whether to subsequently run M1'(thus recreating the analysis supported by M1) or M2'(recreating the analysis supported by M2), without wasting privacy loss budget.

Differential privacy has become a de facto standard for releasing data in a privacy-preserving way. Creating a differentially private algorithm is a process that often starts with a noise-free (non-private) algorithm. The designer then decides where to add noise, and how much of it to add. This can be a non-trivial process -- if not done carefully, the algorithm might either violate differential privacy or have low utility. In this paper, we present DPGen, a program synthesizer that takes in non-private code (without any noise) and automatically synthesizes its differentially private version (with carefully calibrated noise). Under the hood, DPGen uses novel algorithms to automatically generate a sketch program with candidate locations for noise, and then optimize privacy proof and noise scales simultaneously on the sketch program. Moreover, DPGen can synthesize sophisticated mechanisms that adaptively process queries until a specified privacy budget is exhausted. When evaluated on standard benchmarks, DPGen is able to generate differentially private mechanisms that optimize simple utility functions within 120 seconds. It is also powerful enough to synthesize adaptive privacy mechanisms., Comment: CCS'21

The permute-and-flip mechanism is a recently proposed differentially private selection algorithm that was shown to outperform the exponential mechanism. In this paper, we show that permute-and-flip is equivalent to the well-known report noisy max algorithm with exponential noise.

Private selection algorithms, such as the Exponential Mechanism, Noisy Max and Sparse Vector, are used to select items (such as queries with large answers) from a set of candidates, while controlling privacy leakage in the underlying data. Such algorithms serve as building blocks for more complex differentially private algorithms. In this paper we show that these algorithms can release additional information related to the gaps between the selected items and the other candidates for free (i.e., at no additional privacy cost). This free gap information can improve the accuracy of certain follow-up counting queries by up to 66%. We obtain these results from a careful privacy analysis of these algorithms. Based on this analysis, we further propose novel hybrid algorithms that can dynamically save additional privacy budget., Comment: arXiv admin note: substantial text overlap with arXiv:1904.12773

In practice, differentially private data releases are designed to support a variety of applications. A data release is fit for use if it meets target accuracy requirements for each application. In this paper, we consider the problem of answering linear queries under differential privacy subject to per-query accuracy constraints. Existing practical frameworks like the matrix mechanism do not provide such fine-grained control (they optimize total error, which allows some query answers to be more accurate than necessary, at the expense of other queries that become no longer useful). Thus, we design a fitness-for-use strategy that adds privacy-preserving Gaussian noise to query answers. The covariance structure of the noise is optimized to meet the fine-grained accuracy requirements while minimizing the cost to privacy.

Interactive recommender systems that enable the interactions between users and the recommender system have attracted increasing research attentions. Previous methods mainly focus on optimizing recommendation accuracy. However, they usually ignore the diversity of the recommendation results, thus usually results in unsatisfying user experiences. In this paper, we propose a novel diversified recommendation model, named Diversified Contextual Combinatorial Bandit (DC$^2$B), for interactive recommendation with users' implicit feedback. Specifically, DC$^2$B employs determinantal point process in the recommendation procedure to promote diversity of the recommendation results. To learn the model parameters, a Thompson sampling-type algorithm based on variational Bayesian inference is proposed. In addition, theoretical regret analysis is also provided to guarantee the performance of DC$^2$B. Extensive experiments on real datasets are performed to demonstrate the effectiveness of the proposed method.