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The article presents the discussion on human enterprise believing in culture and culture, a place of experience where the job being only part of the work. Topics include generic term encompassing a very large number of very different profiles, terms of sensitivity, skills and training; and global questions of meaning, ethics, sincerity being the key for the clients, for the audiences and for the society in general.

The article offers advertising industry news briefs around the globe. Topics include Cannes Lions record a lower number of entries than the pre-crisis period despite their great return to the Croisette; current cryptocurrency market crash and the scam complaint filed against Elon Musk in the U.S.; and Meta-Criteo case, the Competition Authority having accepted Meta's commitments in mid-June concerning the granting of partner badges and privileged access to its advertising APIs.