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7 results on '"Woodall, Katherine"'

1. Cover Image

Author

Utoomprurkporn, Nattawan, primary, Woodall, Katherine, additional, Stott, Joshua, additional, Costafreda, Sergi G., additional, and Bamiou, Doris Eva, additional

Published
2020
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3. What will the future hold? Study reveals opportunities for communicators. (An IABC Research Foundation Report)

Author

Woodall, Katherine and Stretton, Hesba

Subjects
Business communication -- International aspects -- Forecasts and trends, Business, general, Business, Human resources and labor relations, Market trend/market analysis, International aspects, Forecasts and trends
Abstract

Communication professionals have many opportunities to add value to their organizations while shaping new roles for themselves. As revealed in 'Future Trends,' a study conducted by Towers Perrin in collaboration [...]

Published
2003

4. Survival: can branding save your organization?

Author

Woodall, Katherine

Subjects
Marketing management -- Methods, Brand image -- Methods, Business, general, Business, Human resources and labor relations, Company business management, Management, Methods
Abstract

What sustains an organization? How do an organization's brand and reputation affect its ability to attract, retain and motivate employees? Can organizations with well-known brands outperform their competitors, especially during [...]

Published
2002

5. Big name hunters: when it comes to creating a successful product name, no detail is too small

Author

Woodall, Katherine

Subjects
Wordcraft: The Art of Turning Little Words into Big Business (Book) -- Frankel, Alex, Books -- Book reviews, Business, general, Business, Human resources and labor relations
Abstract

Wordcraft: The Art of Turning Little Words into Big Business by Alex Frankel Three Rivers Press, 2005, 256 pages Interested in knowing how the BlackBerry, PowerBook and Pentium got their [...]

Published
2006

6. SURVIVAL.

Author

Woodall, Katherine

Subjects
*BUSINESS names, *CONSUMERS
Abstract

Focuses on brand building by organizations and the ways in which they attract consumers. Commitment to consumers; Need for the presence of brands for success of organizations; Consumer's choice for branded products to reduce the time of selection; Identification of top seven brands; Effects of culture on brand building. INSET: INNOVATIVE PRACTICES.

Published
2002

7. Big name hunters.

Author

Woodall, Katherine

Subjects
*VOCABULARY, *NONFICTION
Abstract

The article reviews the book "Wordcraft: The Art of Turning Little Words into Big Business," by Alex Frankel.

Published
2006

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