1. Tobacco targets college students
- Author
-
Wolper, Allan
- Subjects
Tobacco industry -- Advertising ,College students -- Advertising ,Business ,Publishing industry - Abstract
The tobacco industry has begun to advertise Copenhagen and Rooster smokeless tobacco in college newspapers, breaking its self-imposed ban on advertising in these publications. The move has resulted in much controversy, with anti-smoking groups becoming angry and pro-smoking groups supporting the decision. The tobacco industry has defined the college group as adults, which justifies the decision to advertise., Ending self-imposed ban on ads in college newspapers, U.S. Tobacco Co. ignites controversy with ad campaign in college press THE U.S. TOBACCO Co. has ended the tobacco industry's self-imposed blackout [...]
- Published
- 1998