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In Mycenaean palaces a wide range of consumption activities took place, from the most exclusive to mass-consumption. Here we apply organic residue analysis to a typologically wide ceramic assemblage from the Mycenaean palace of Ayios Vasileios (early fourteenth to mid thirteenth century BC), and the succeeding settlement of the early twelfth century BC, with the aim of investigating the functions of common shapes and to observe patterns of chronological and spatial differentiation related to the palatial and post-palatial phases, the first study of its kind for a Mycenaean palace. [ABSTRACT FROM AUTHOR]

Taiwan is becoming increasingly important in the international wine scene, with restaurants still not representing pivotal distribution channels for wine. This study applied the Theory of Planned Behaviour (TPB) to understand the role of attitudes, subjective norms and perceived behavioural control as drivers or barriers in consuming wine in Taiwan restaurants. A survey by questionnaire was developed, involving 310 respondents from Taiwan. Structural Equation Models were applied to analyse data, test the validity of TPB and compare TPB with the Theory of Reasoned Action (TRA), hypothesizing no influence of perceived behavioural control on wine consumption in restaurants. Results highlight that TPB better predicts wine consumption in restaurants than TRA. Further, they highlight that people are more concerned about the opinion of others than their own attitude towards the product and the perceived control over the behaviour is the most important driver for the intention to consume wine in a restaurant, mainly linked to cultural reasons. [ABSTRACT FROM AUTHOR]

Many sociologists drink wine, but hardly any write about it professionally, and the putative scholarly field of the 'sociology of wine' remains inchoate, the study of wine mostly being ceded to other disciplines. This is strange, as wine is crucial to a host of phenomena, such as national and regional identities in winemaking countries, as well as identity construction and class-based distinction dynamics in many other locations. Wine has received relatively little attention from Bourdieu or those inspired by him. Indeed, some of the most influential writings on wine in a sociological register today are sometimes explicitly hostile to his sociology. Yet for all types of activities traversing the overlapping domains of the production, social distribution and consumption of wine, Bourdieusian elements must be brought into the analysis to be able to appreciate interlocking issues of class, ethnicity and gender relations and inequalities, particularly within imperial/colonial and post-imperial/post-colonial social contexts. In its 8000-year history, very major factors in the social structuring of wine have been imperial power and colonial expansion, factors bound up with ethnic and gender inequalities in wine phenomena both historically and today. A flexible and open-minded version of Bourdieu, as advocated by Bridget Fowler, draws attention to ongoing dynamics of power and resistance in wine worlds. [ABSTRACT FROM AUTHOR]

Promoting the consumption of mountain products could contribute to the sustainable development of mountain areas, as it enables the preservation of traditional production methods while yielding positive socioeconomic outcomes. Labeling is an important marketing tool that supports mountain food supply chains and sustainable mountain development, since it guarantees the origin and specific quality attributes of the mountain product to consumers and thereby supports producers in marketing mountain food products. The European Union (EU) quality term "mountain product" was created for these reasons. However, so far, using this new labeling scheme for wine has not been allowed. The aim of this study is to contribute to the ongoing debate surrounding the possible extension of the EU quality term to the wine sector from a consumer perspective. An online auction was conducted to identify whether Italian consumers are willing to pay more for a wine with an EU mountain product logo on the label. Furthermore, a cluster analysis was run to segment the market of potential customers of mountain wine based on the "greenness" of their lifestyle. While the results of the online experiment did not indicate any significant difference between the prices paid in presence or in absence of the mountain product logo, our findings revealed the existence of clusters of consumers characterized by a green lifestyle who value mountain wines and are willing to pay a price premium for the EU mountain product logo. This is an encouraging signal for wine growers in the mountains who have already started investing in wines that are produced in a more sustainable way and who want to stay competitive. [ABSTRACT FROM AUTHOR]

Promoting the consumption of mountain products could contribute to the sustainable development of mountain areas, as it enables the preservation of traditional production methods while yielding positive socioeconomic outcomes. Labeling is an important marketing tool that supports mountain food supply chains and sustainable mountain development, since it guarantees the origin and specific quality attributes of the mountain product to consumers and thereby supports producers in marketing mountain food products. The European Union (EU) quality term “mountain product” was created for these reasons. However, so far, using this new labeling scheme for wine has not been allowed. The aim of this study is to contribute to the ongoing debate surrounding the possible extension of the EU quality term to the wine sector from a consumer perspective. An online auction was conducted to identify whether Italian consumers are willing to pay more for a wine with an EU mountain product logo on the label. Furthermore, a cluster analysis was run to segment the market of potential customers of mountain wine based on the “greenness” of their lifestyle. While the results of the online experiment did not indicate any significant difference between the prices paid in presence or in absence of the mountain product logo, our findings revealed the existence of clusters of consumers characterized by a green lifestyle who value mountain wines and are willing to pay a price premium for the EU mountain product logo. This is an encouraging signal for wine growers in the mountains who have already started investing in wines that are produced in a more sustainable way and who want to stay competitive.

This study provides an updated picture of the seventh- to eleventh-century CE production and distribution of local and imported wine jars and amphorae across Palestine, which--together with selected data on pottery production sites and winepresses--reflect changes in habits of wine consumption by the country's population. Beginning in the seventh century CE, a gradual decline occurred in the manufacturing of Gaza jars, simultaneously with an increasing use of southern coast bag-shaped jars. Wine import to Palestine also declined from the seventh century CE on. From the eighth century CE onward, Palestinian wine, whose production gradually diminished, was designated predominantly for local consumption and marketed in regional bag-shaped jars. Finally, this study shows that the sixth-century CE decline of the settlement system and viticulture apparent in the Negev Highlands did not uniformly affect the southern coastal plain, which reflects a nuanced picture of continuous yet gradually declining activity of wine production and marketing until the end of the Byzantine period and sometimes later. [ABSTRACT FROM AUTHOR]

This paper presents a comprehensive exploration of the impact of globalization on the global wine industry, encompassing shifts in production, consumption, and market dynamics. It combines data mining from online sources and statistical information from the International Organization of Vine and Wine (OIV) accessed through Statista. The findings reveal the diversification of wine production across regions, with Europe experiencing a decrease in production while other regions, including the American continent, Oceania, Africa, and Asia, show growth. The study emphasizes the economic significance of the wine industry and highlights the need for wineries to adapt their strategies to meet market challenges. In addition, it recommends the development of wine tourism as a strategy to revitalize consumer interest and promote the cultural heritage associated with wine. The research also delves into the historical origins of wine, the decline in consumption, and proposes hiking wine paths as a means to enhance the wine tourism experience. Furthermore, the paper discusses the steady growth in global wine consumption, the emergence of new wine-producing countries like China, and the challenges posed by globalization to traditional wine-producing nations. It emphasizes the importance of market adaptation, environmental responsibilities, and the opportunities presented by the internet for direct interactions with customers. Ultimately, we provide insights for researchers, industry professionals, and policymakers, emphasizing the need to adapt to market dynamics, leverage wine tourism, and tap into emerging markets. [ABSTRACT FROM AUTHOR]

Although the role of wine cooperatives in supporting sustainability has been deeply analysed on the supply side, the study of consumers’ perception and behaviour when choosing these wines is still scarce. This paper analyses the attitudes, preferences and the willingness to pay (WTP) of European consumers, both when they purchase cooperative-produced wines and in their attitude to consuming these wines. Their preferences between cooperative-produced and organic wines were compared with the aim of understanding whether they prioritise the social aspects of the cooperatives or the environmentally friendly aspects of organic production. A survey among 3,295 individuals in different European countries was carried out. The data were firstly analysed by means of univariate tests to assess consumers’ heterogeneity and by a bivariate probit model to explore the drivers of attitude and behaviour; then a multinomial logit and a random parameters logit framework were adopted. We found an association between familiarity with cooperative and organic wines and thus the propensity to buy these products and a higher WTP for organic than cooperative wines. Our findings suggest that producing organic wines might be a strategy for wine cooperatives to better target the market. [ABSTRACT FROM AUTHOR]

Wine has a rich history dating back to 2200 BC, originally recognized for its medicinal properties. Today, with the aid of advanced technologies like metabolomics and sophisticated analytical techniques, we have gained remarkable insights into the molecular-level changes induced by wine consumption in the human organism. This review embarks on a comprehensive exploration of the alterations in human metabolome associated with wine consumption. A great number of 51 studies from the last 25 years were reviewed; these studies systematically investigated shifts in metabolic profiles within blood, urine, and feces samples, encompassing both short-term and long-term studies of the consumption of wine and wine derivatives. Significant metabolic alterations were observed in a wide variety of metabolites belonging to different compound classes, such as phenolic compounds, lipids, organic acids, and amino acids, among others. Within these classes, both endogenous metabolites as well as diet-related metabolites that exhibited up-regulation or down-regulation following wine consumption were included. The up-regulation of short-chain fatty acids and the down-regulation of sphingomyelins after wine intake, as well as the up-regulation of gut microbial fermentation metabolites like vanillic and syringic acid are some of the most important findings reported in the reviewed literature. Our results confirm the intact passage of certain wine compounds, such as tartaric acid and other wine acids, to the human organism. In an era where the health effects of wine consumption are of growing interest, this review offers a holistic perspective on the metabolic underpinnings of this centuries-old tradition. [ABSTRACT FROM AUTHOR]

Copyright of Gazdálkodás is the property of Herman Otto Intezet Nonprofit Kft. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The major factors of wine trade have been showing distinct patterns of temporal trends worldwide in past decades. Wine consumption, production, imports, and exports differ according to their location and classification to Old World and New World wine markets. Using datasets from various sources, this work focused on quantifying long-term trends (1995–2021) of these wine industry factors for each country, including long-term means and temporal trends, using the Mann-Kendall trend test, and resulting in Z-scores. The temporal relationships between these global factors were quantified by applying Pearson correlation to the original values, as well as by correlating the Z-scores. Our findings show that Old World wine consumers and producers (e.g., Spain, France, and Italy) have been experiencing gradual decreasing trends of wine consumption and production. In New World countries, some of the largest wine-consuming countries were found to have strong, significant increases in wine consumption and new wine production markets show rapid growth trends. About 80% of the countries demonstrated increasing trends of wine imports, signifying the impact of globalization on the wine market and the growing demand for foreign wine. Globally, consumption per capita was found to have significantly decreased. Wine production showed a strong, significant, and lagged dependence on wine consumption, which was also related to the temporal trends of wine imports and exports. The major forces driving the wine market are possibly economic growth and wider competition, with climate change acting as a disruptive force. [ABSTRACT FROM AUTHOR]

Although it is clearly established that the abuse of alcohol is seriously harmful to health, much epidemiological and clinical evidence seem to underline the protective role of moderate quantities of alcohol and in particular of wine on health. This narrative review aims to re-evaluate the relationship between the type and dose of alcoholic drink and reduced or increased risk of various diseases, in the light of the most current scientific evidence. In particular, in vitro studies on the modulation of biochemical pathways and gene expression of wine bioactive components were evaluated. Twenty-four studies were selected after PubMed, Scopus and Google Scholar searches for the evaluation of moderate alcohol/wine consumption and health effects: eight studies concerned cardiovascular diseases, three concerned type 2 diabetes, four concerned neurodegenerative diseases, five concerned cancer and four were related to longevity. A brief discussion on viticultural and enological practices potentially affecting the content of bioactive components in wine is included. The analysis clearly indicates that wine differs from other alcoholic beverages and its moderate consumption not only does not increase the risk of chronic degenerative diseases but is also associated with health benefits particularly when included in a Mediterranean diet model. Obviously, every effort must be made to promote behavioral education to prevent abuse, especially among young people. [ABSTRACT FROM AUTHOR]

The Danube Wine Region is one of the most important wine regions in Hungary with potential for geological and wine tourism. The research focused on basic issues related to the Monor wine community of the Danube wine region and the Monor cellar village, such as the consumer attitudes of the potential guests of the Monor cellar village and the wine community, the tourist skills and the consumers' knowledge of local products and values. We tried to find answers to our research questions in a complex way with primary questionnaire research and secondary data collection. We found that Monor wine is good, consumer attitudes underpin wine tourism developments. Monor's basic wine tourism skills are good, with valuable elements from a geotourism point of view, but most of the additional tourism services are not available at a satisfactory level.

A local form of amphora is common among the ceramic containers employed as cinerary urns in the tombs of the Iron Age cemetery at al-Bass in Tyre. This form appeared around the second quarter of the 8th century BCE, in an advanced stage of the Late Iron Age, and represents an apparent novelty in the ceramic array of the central Levant. From a typological perspective, it appears to be a variation of the local plain storage jars, while from a technical point of view, it follows the morphological and decorative traditions of local workshops. Functionally, it seems to be related to contemporary imports of Cypriot amphorae, but it cannot be considered as either an imitation or a substitute for those vessels. The emergence of these amphorae as a form seems to have been triggered by innovations in wine consumption habits, and their appearance does not seem to be an isolated phenomenon. Other parts of the Mediterranean under direct Levantine influence witnessed similar typological phenomena at this time. This circumstance leads to the assumption that a short-lived trend in wine consumption in the 8th-century-BCE Levant apparently continued to have repercussions overseas.

This paper addresses the dynamics of world wine consumption over the past 50 years in 26 countries, verifying whether or not there is a macro-tendency towards a common consumption style, despite differences in taxation, economic policies and distribution systems among countries. From an empirical point of view, the σ and β convergence hypotheses were formally tested. Model results confirm the existence of both types of convergences. Per capita consumption of wine first experienced a reduction in differences between countries and then converged toward a central value. "Traditional" countries, with historically high levels of consumption, showed a decrease in wine consumption, while emerging countries with historically lower consumption levels showed an increase. These findings not only provide further support to the theory of international convergence of wine consumption on a volume basis, as already observed by other researchers in the European market, but they also offer support for the theory in major world markets. Furthermore, convergence appears to be happening not only at a quantitative level but at qualitative level as well, and this phenomenon may very well reflect the changing tastes of worldwide consumers towards a generalized structure of wine consumption.

In Italy, wine is an integral part of most people’s habits and lifestyles. The advent of a traumatic event like the Covid pandemic brought profound changes to people’s lives: economic instability and normality disruption led consumers to revise their priorities and modify their consumption and purchase behavior. This study analyses the impact of socio-demographic, psychological, and context-related modifications induced by the pandemic on wine consumption and purchase patterns. Participants completed an online, structured survey, and the sample is constituted by Italian wine consumers. Logistic regression and descriptive techniques are applied to analyze data. Results highlight that wine consumption is a deeply rooted habit among Italian consumers, which resisted the great context modifications that occurred with the pandemic. Moreover, changes in wine consumption are connected to that of other alcoholic beverages. Significant short-term and potential long-term effects are discussed. Information collected is paramount to understanding wine consumers’ reactions and behavioral changes induced by the pandemic and effectively plan marketing strategies during new infection peaks.

Copyright of Cuadernos de Prehistoria y Arqueologia is the property of Cuadernos de Prehistoria y Arqueologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The relationship between religions around the world and alcohol consumption is a wellknown debated issue since many religions forbid it. However, the specific relationship with wine consumption has never been empirically investigated. For some religions, such as the Catholic religion, wine has a specific place. The purpose of this short communication is to analyze how the role of religions could determine the level of wine consumption in a representative panel of countries. A single equation analysis is based on a cross section of 52 countries for the period 2010-2013. The results give more support to the anticipated relationship between wine consumption and religions and demonstrate that wine consumption in a country is impacted by the dominant religion in the country. [ABSTRACT FROM AUTHOR]

The major factors of wine trade have been showing distinct patterns of temporal trends worldwide in past decades. Wine consumption, production, imports, and exports differ according to their location and classification to Old World and New World wine markets. Using datasets from various sources, this work focused on quantifying long-term trends (1995–2021) of these wine industry factors for each country, including long-term means and temporal trends, using the Mann-Kendall trend test, and resulting in Z-scores. The temporal relationships between these global factors were quantified by applying Pearson correlation to the original values, as well as by correlating the Z-scores. Our findings show that Old World wine consumers and producers (e.g., Spain, France, and Italy) have been experiencing gradual decreasing trends of wine consumption and production. In New World countries, some of the largest wine-consuming countries were found to have strong, significant increases in wine consumption and new wine production markets show rapid growth trends. About 80% of the countries demonstrated increasing trends of wine imports, signifying the impact of globalization on the wine market and the growing demand for foreign wine. Globally, consumption per capita was found to have significantly decreased. Wine production showed a strong, significant, and lagged dependence on wine consumption, which was also related to the temporal trends of wine imports and exports. The major forces driving the wine market are possibly economic growth and wider competition, with climate change acting as a disruptive force.

The Danube Wine Region is one of the most important wine regions in Hungary with potential for geological and wine tourism. The research focused on basic issues related to the Monor wine community of the Danube wine region and the Monor cellar village, such as the consumer attitudes of the potential guests of the Monor cellar village and the wine community, the tourist skills and the consumers' knowledge of local products and values. We tried to find answers to our research questions in a complex way with primary questionnaire research and secondary data collection. We found that Monor wine is good, consumer attitudes underpin wine tourism developments. Monor's basic wine tourism skills are good, with valuable elements from a geotourism point of view, but most of the additional tourism services are not available at a satisfactory level. [ABSTRACT FROM AUTHOR]

The main objective of this article is to investigate how national culture and sociopolitical environment influence the level of wine consumption in a representative panel of countries. Culture is defined as the consumption practices related to economic, social, and cultural aspects and institutional factors. A single equation analysis is based on a cross section of countries representing 90% of wine consumption in the world for the period 2003–2017. In order to draw a final model explaining wine consumption through the cultural peculiarities of a country and to avoid multicollinearity among independent variables, a principal component analysis is performed and a random‐effects GLS regression model is applied to determine the set of cultural variables which are the most significant in affecting wine consumption. [ABSTRACT FROM AUTHOR]

In Italy, wine is an integral part of most people's habits and lifestyles. The advent of a traumatic event like the Covid pandemic brought profound changes to people's lives: economic instability and normality disruption led consumers to revise their priorities and modify their consumption and purchase behavior. This study analyses the impact of socio-demographic, psychological, and context-related modifications induced by the pandemic on wine consumption and purchase patterns. Participants completed an online, structured survey, and the sample is constituted by Italian wine consumers. Logistic regression and descriptive techniques are applied to analyze data. Results highlight that wine consumption is a deeply rooted habit among Italian consumers, which resisted the great context modifications that occurred with the pandemic. Moreover, changes in wine consumption are connected to that of other alcoholic beverages. Significant short-term and potential long-term effects are discussed. Information collected is paramount to understanding wine consumers' reactions and behavioral changes induced by the pandemic and effectively plan marketing strategies during new infection peaks. [ABSTRACT FROM AUTHOR]

Abstract The interest in wine produced in an environmentally friendly manner is increasing in the global market among both consumers and producers. Moreover, numerous labelling and certification systems have been introduced to guarantee environmentally friendly production. Consumers can consider some environmental attributes in relation to their purchasing decisions as components of their ethical demands; such consumer behaviours can drive wine production to more sustainable models. This change depends on many factors, such as consumers’ willingness to pay for sustainable and ethical attributes and the effective communication of such attributes. Among consumers, young people belonging to the so-called millennial generation are the new wine consumers, and they represent an increasingly important segment of the global wine market. This study uses a choice experiment to investigate Italian millennials’ preferences toward two ethical attributes of wine: ‘carbon footprint claim’ and ‘winescape aesthetic’. The findings show considerable heterogeneity among respondents, the majority of whom seem to be interested in the carbon footprint claim, even if a group of them prefer to pay a premium price to consume high-quality wines. Our results indicate that winescape aesthetic does not appear to be an important attribute in guiding respondents’ preferences.

A local form of amphora is common among the ceramic containers employed as cinerary urns in the tombs of the Iron Age cemetery at al-Bass in Tyre. This form appeared around the second quarter of the 8th century BCE, in an advanced stage of the Late Iron Age, and represents an apparent novelty in the ceramic array of the central Levant. From a typological perspective, it appears to be a variation of the local plain storage jars, while from a technical point of view, it follows the morphological and decorative traditions of local workshops. Functionally, it seems to be related to contemporary imports of Cypriot amphorae, but it cannot be considered as either an imitation or a substitute for those vessels. The emergence of these amphorae as a form seems to have been triggered by innovations in wine consumption habits, and their appearance does not seem to be an isolated phenomenon. Other parts of the Mediterranean under direct Levantine influence witnessed similar typological phenomena at this time. This circumstance leads to the assumption that a short-lived trend in wine consumption in the 8th-century-BCE Levant apparently continued to have repercussions overseas. [ABSTRACT FROM AUTHOR]

A key find from the 2018 excavations at the settlement mound of Gird-e Rūstam (Gird-i Rostam) in the easternmost part of the Kurdish Autonomous Region of Iraq, directly on the border with Iran, is an inscribed pottery sherd that can be assigned to the Neo-Assyrian period, more specifically the late 8th or 7th century BC. Albeit small, the sherd certainly belongs to a "carinated bowl", which is a typical wine-drinking vessel of that time, and preserves a few signs of a cuneiform inscription in Akkadian language and Neo-Assyrian script. It is suggested that the reconstructed text contains mention of the local toponym Birtu-ša-Adad-remanni "Fortress of Adad-remanni". This place is located in the border region between the Assyrian Empire and the kingdom of Mannea, which raises the possibility that Gird-e Rūstam could be identified with Birtu-ša-Adad-remanni. [ABSTRACT FROM AUTHOR]

Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence. [ABSTRACT FROM AUTHOR]

Is the World Overflowing with Wine? The Global Context for California Wine Supply and DemandThe Southern Hemisphere and Global Wine Markets to 2030: Case Study of AustraliaEuropean Wine Market Issues and Prospects in the Context of the Changes to the Common Market Organization for WineLooking Forward: Imagining the Market For California Wine in 2030

This study investigated the wine consumption habits and motivations of Baby Boomers, Generation X, Generation Y and Generation C individuals in Thailand. To the best of the author's knowledge, although wine drinking is popular in Thailand, no study has been conducted to analyse and compare the habits and motivations of drinkers. The present study used quantitative and qualitative research methodologies in data collection. The findings showed that Baby Boomers were different from the three other generations in terms of preferences for wine styles, wineproducing countries and price ranges. Furthermore, the four generations showed similarities in their motivations towards wine consumption. They considered wine drinking as a means to relax and enhance friendships. However, the Baby Boomers were more meticulous in describing the characteristics and tastes of wine, and they tended to spend time with friends who enjoy drinking wine. Furthermore, the findings demonstrated differences in the wine consumption habits and motivations amongst the four generations compared with their counterparts in Western countries. [ABSTRACT FROM AUTHOR]

The California wine industry is growing and changing amidst a global revolution in grape growing, wine production, wine marketing and consumer tastes. California accounted for roughly 90% of the value of U.S. wine production in 2006. U.S. per capita wine consumption and the quality of wine consumed continue to rise. The largest California wineries have long accounted for most California wine shipments and continue to expand with respect to volume and number of labels. While small wineries sell most of their wine directly to end-users, many midsized wineries face challenges in an increasingly crowded marketplace.