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This study aims to propose a new marketing strategy for the new trend of hotel industry becoming more competitive due to the emergence of various accommodation facilities along with the Consumption...

†Dept. of Tourism Management, Pukyong National University, Busan 608-737, Korean *Green City Bureau, Busan Development Institute, Busan 614-050, Korea요 약 :최근 해양레저스포츠에 대한 욕구 증대와 마리나 시설 확충에 따라 해양레저스포츠의 거점공간이 되는 마리나를 대상으로 한 연구의 필요성도 점차적으로 제기되고 있다. 그러나 현재 마리나와 관련된 해양관광분야의 연구는 거의 전무한 상태에 이른다. 본 연구는 해양관광매력물로서 마리나를 연구대상으로 하여 마리나 경관디자인이 이미지에 미치는 영향에 대해 실증적으로 분석하였다. 본 연구를 수행하기 연구대상지로는 수영만 요트경기장을 선정하였다. 연구결과 마리나 경관의 인지적 이미지에 대하여 경관디자인의 기능성은 모두 유의한 영향을 미치는 것으로 나타났다. 그러나 상징성은 인지적․정서적 이미지에 부분적으로 유의한 영향을 주는 것으로 나타났다. 마리나를 비롯한 해안경관의 경관디자인에 관한 해당 지방자치단체나 기초지방자치단체의 경관조례 제정시 구체적인 기본방향을 제시할 것으로 사료된다. 핵심용어 : 해양관광, 해양관광매력물, 마리나, 경관디자인, 이미지Abstract : The more the need for coastal leisure and sports and the expansion of marina, the more the need for the studies about marina. But little research has been done from the point of coastal tourism. The purpose of this study is to recognize marina as a kind of tourist attraction and analyze the effect of marina landscape design to images. The findings of results suggested that perceived images were significant to the functionality of landscape design, however, emotional images were partly significant to the symbolicity of landscape design. This study will contribute to establish the landscape regulations about marina in the central and local government.Key words :coastal tourism, coastal tourism attraction, marina, landscape design, image†교신저자 : 종신회원, wjyhang@pknu.ac.kr 051)629-5743* 연회원, 9bonita@naver.com 010)4590-4865

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

This study is to integratedly examine coastal management policy and marine tourism development project for Korean coasts, especially for the South Sea of high development pressure, presenting sustainable tourism development policies for the future. To do so, it is examined central government-level coastal development projects set up by the Ministry of Culture and Tourism, the Ministry of Maritime Affairs and Fisheries and the Ministry cf Construction and Transportation, setting the direction of south coastal management and tourism development at a level of national territory planning. The problems of coastal management first and then the problems of the South Coast Tourism Belt Project are analyzed in order to present political and administrative alternatives. To overcome such problems and make Korea a marine tourism base in East Asia, there is a need for re-recognition of the value of the project and its continuous push through cooperation between central and local governments. Also, under the presupposition of consensus building among local people and the sustainable development of environments, there should be are-recognition that the future cf Korean marine tourism in the 21st-century and the success of an inverted national development depend on the South coastal Tourism Belt Development Project.

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.

The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.

The competitiveness of a country or a city plays an important role as a determining factor in this age of globalization In view of tourism studies, the potential for a region to develop depends primarily on its ability to use and maintain economic advantages in its provision of tourist products and services. In spite of the importance of competitiveness in tourism studies, few researches have been done on competitiveness in Korea The purpose of this study is, therefore, to conduct a comparative analysis of competitiveness between coastal metropolitan cities in Korea-Busan, Ulsan and Incheon- developing tourism index and finding out urban competitiveness. The findings of this study will contribute to enhancing tourism promotion and mutual network with other cities and attracting domestic and international tourists.

Many various kinds of tourism resources have been distributed along the Nakdong river basin. Previous researches have focused mainly on environmental studies, including water quality control, industrial use of water, biodiversity, etc, with little research done in the field of tourism studies. Central to this study, therefore, is the identification and analysis, from the perspective of cultural tourism, of the area's distribution and characteristics of cultural properties registered by the MOCT. Review of related literature reveals : 1) spatial range bound with the jurisdiction of the river basin like DREO and NRBEO ; 2) analytical subjects limited to cultural properties designated by the three different administrative units of government, city and province. Along with the DREO's predominance over the NRBEO in the total number of cultural properties, the result finds that two cities, Andong and Gyeongju of Gyeongbuk are assigned ownership of most of the cultural properties under the jurisdiction of DREO, while Gyeongnam that of most of the ones under the NRBEO. However, those findings suggest the simple number of cultural properties with no significant level of importance and rarity value reflected. Therefore, future studies need to develop quantified modelling keeping cultural variables in mind and create cultural indices of the competitiveness of the local governments.

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

Study of the background and state of Osaka's waterfront space development and analysis of the functions of 22 chosen major facilities of development project reveals the following four types: amenity-oriented development, large-scale synthesis type development, renewal compound area type development, exchange communication promotion type development. Osaka bay area has served primely as the base of harbors, industry and energy, while analysis of the ongoing project has found that the city has been making a functional transition to a type of development to live up to the needs of the times, suggesting that is wise that Korea's future direction of waterfront development be oriented toward environmental-friendly development by taking advantage of low-density area's natural resources. Given the plurality and complexity of the law of coastal zone, what is needed is a legal maintenance for coastal zone's clear-cut coordinating function and for environmental-friendly development with the limitations of seaside and coastal functions in mind.