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In the Internet context, traditional media have gone online, and corporate new media urgently need to find a new communication direction. Establishing an innovative media communication path for enterprises in the mobile internet environment through innovative development. The decision-making optimization of corporate new media communication is based on the core objectives of minimizing the promotion cost of implanted online ads and maximizing the communication efficiency of implanted online ads. The multi-objective particle swarm optimization algorithm is used to construct the optimal decision-making model of media selection for corporate implantable online advertising, obtain the optimal solution of the model according to the objective function, and analyze the example of a corporate new media communication path. The results show that: guidance support (X4), basic positioning (X5), future layout (X6), and driving force (X1) have a significant positive influence on media functionality (Y2), and their explanatory power for implantable advertising functionality is 13.1%, 4.2%, 3.7% and 2.9% respectively, and implantable advertising functionality will become the key path of enterprise business expansion and operation mode, and functional differentiation also will become one of their competitiveness. The goal of this study is to combine new media marketing and traditional marketing to achieve complementary advantages and maximize the communication effectiveness of enterprises.

BACKGROUND: In agricultural pest management, especially in combatting the invasive red imported fire ant (RIFA, Solenopsis invicta), significant challenges emerge as a consequence of the constraints of solely depending on chemical insecticides or entomopathogenic nematodes (EPNs). The utilization of chemical insecticides carries environmental and ecological hazards, whereas EPNs, when applied independently, might not offer the immediate effectiveness necessary for adequate RIFA suppression. Acknowledging these hurdles, our study investigates a synergistic method that integrates EPNs with chemical insecticides, aiming to fulfill the urgent demand for more efficient and environmentally friendly pest control solutions. RESULTS: Our evaluation focused on the interaction between the highly pathogenic Steinernema riobrave 7–12 EPN strain and prevalent insecticides, specifically beta‐cypermethrin and a mixture of bifenthrin and clothianidin, applied at highly diluted recommended concentrations. The findings revealed a notable increase in RIFA mortality rates when EPNs and these insecticides were used together, outperforming the results achieved with each method individually. Remarkably, this enhanced efficacy was especially evident at lower concentrations of the bifenthrin–clothianidin mixture, indicating a valuable approach to minimizing reliance on chemical insecticides in agriculture. Furthermore, the high survival rates of EPNs alongside the tested insecticides indicate their compatibility and potential for sustained use in integrated pest management programs. CONCLUSION: Our research underscores the effectiveness of merging EPNs with chemical insecticides as a powerful and sustainable strategy for RIFA management. This combined approach not only meets the immediate challenges of pest control in agricultural settings, but also supports wider environmental objectives by reducing the dependency on chemical insecticides. © 2024 Society of Chemical Industry. [ABSTRACT FROM AUTHOR]