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Purpose: The conflict between the desire to reduce effort during exercise and the performance goal of the exercise task contributes to explaining endurance exercise performance. However, whether the trajectories of these two motivational responses systematically differ across individuals with different characteristics is poorly understood. The present study examined whether changes in desire to reduce effort and performance goal value across moderate, heavy, and severe exercise intensity domains differed between cyclists and untrained, but active participants., Methods: Fifty participants (14 cyclists and 36 untrained) completed an incremental step test on a cycle ergometer, in which work rate was increased by 25 W every 4 min until voluntary exhaustion. Desire to reduce effort, performance goal value, and blood lactate concentration (for determination of exercise intensity domains) were measured every 4 min and the data were analysed using multilevel modelling., Results: Desire to reduce effort increased quicker for untrained participants in the moderate exercise intensity domain (b = 1.66, p < .001) and across the whole trial (b = 1.64, p < .001), compared to cyclists (b = .69, and b = 1.14, respectively, both p < .001). Untrained participants reported similar performance goal value at the beginning of the trial (b = 16.02, p < .001), compared to cyclists (b = 17.25, p < .001). Beyond moderate intensities, the performance goal value decreased significantly for the untrained participants (b = -.70, p < .001) but significantly increased for cyclists (b = .45, p = .01). This pattern was also observed when focusing solely on the severe intensity domain (cyclists: b = .90, p < .001; untrained: b = -.84, p < .001)., Conclusion: There are distinct differences in the desire to reduce effort and performance goal value between cyclists and untrained athletes. Identifying these systematic differences enhances the credibility of the desire-goal conflict framework in explaining endurance performance and provides insight into the type and timing of interventions that might be successful in improving performance., Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper., (Copyright © 2024 The Authors. Published by Elsevier Ltd.. All rights reserved.)