1. Decision-making model for selecting products through online product reviews utilizing natural language processing techniques.
- Author
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Naz, Sumera, Shafiq, Aqsa, Butt, Shariq Aziz, Tasneem, Rabia, Pamucar, Dragan, and Gonzalez, Zhoe Comas
- Subjects
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NATURAL language processing , *INTERNET content , *GROUP decision making , *CONSUMERS' reviews , *PRODUCT reviews , *AGGREGATION operators - Abstract
Online product reviews are evaluations of products shared by customers on various online platforms, such as electronic commerce websites, social media, or dedicated review sites. These reviews offer valuable insights and opinions about products, potentially influencing the purchasing decisions of other prospective buyers. However, due to the vast volume of content provided by internet product evaluations, it can be challenging for new buyers to conduct a comprehensive qualitative assessment of competitive products. Utilizing natural language processing techniques, analyzing online product reviews posted on social media platforms can aid customers in making informed purchasing decisions. Hence, this article employs a 2-tuple linguistic q -rung orthopair fuzzy set for product selection based on online product reviews. In this study, we introduce a novel hybrid approach combining the Criteria Importance through Inter-Criteria Correlation (CRITIC) method with the Weighted Aggregated Sum Product Assessment (WASPAS) method. This hybrid method assists potential customers in evaluating alternative products by considering consumer opinions regarding product performance in the 2-tuple linguistic q -rung orthopair fuzzy environment. Moreover, for multi-attribute group decision-making problems, we develop a weighted average aggregation operator based on the 2-tuple linguistic q -rung orthopair fuzzy set. Finally, we apply the proposed approach to a real evaluation decision, validating its validity and practicality through parameter and comparison analyses. [ABSTRACT FROM AUTHOR]
- Published
- 2025
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