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What role does advertising play in product development as part of owned media? For three years, a capstone advertising campaign course collaborated with STEM courses to form interdisciplinary teams composed of advertising, engineering, and computer science. The study provides insight into how teams can be more entrepreneurial by building on the strengths and techniques advertising students possess. Students, faculty, and external partners all saw the experiences as rewarding and valuable. Incorporating scrum project management gave more agency to advertising students while exposing them to product development processes commonly used by those who create technology. STEM students benefited from in-depth research to inform the products and see how advertising techniques can influence their development process. An overview of the approach, scrum project management, technology, assessment tools, lessons learned, and strategies to accomplish meaningful learning throughout the campaign collaborations with STEM students are provided.

The ubiquitous nature of technology presents new paradigms for higher education as students are bombarded by information in a media-rich world. College students are taking multiple courses at a time, over many semesters, and using many different educational technologies. The purpose of this qualitative case study is to describe the experiences with interactive instructional technology from the perspective of college students. Findings identified communication as the number one priority as the lines between personal and professional lives are blurred. However, technology introduces layers of separation between students, faculty, and course content. Faculty must be comfortable with technology to build trust with students while students are required to solve problems when technology is not working.

What role does advertising play in product development as part of owned media? For three years, a capstone advertising campaign course collaborated with STEM courses to form interdisciplinary teams composed of advertising, engineering, and computer science. The study provides insight into how teams can be more entrepreneurial by building on the strengths and techniques advertising students possess. Students, faculty, and external partners all saw the experiences as rewarding and valuable. Incorporating scrum project management gave more agency to advertising students while exposing them to product development processes commonly used by those who create technology. STEM students benefited from in-depth research to inform the products and see how advertising techniques can influence their development process. An overview of the approach, scrum project management, technology, assessment tools, lessons learned, and strategies to accomplish meaningful learning throughout the campaign collaborations with STEM students are provided. [ABSTRACT FROM AUTHOR]

The ubiquitous nature of technology presents new paradigms for higher education as students are bombarded by information in a media-rich world. College students are taking multiple courses at a time, over many semesters, and using many different educational technologies. The purpose of this qualitative case study is to describe the experiences with interactive instructional technology from the perspective of college students. Findings identified communication as the number one priority as the lines between personal and professional lives are blurred. However, technology introduces layers of separation between students, faculty, and course content. Faculty must be comfortable with technology to build trust with students while students are required to solve problems when technology is not working. [ABSTRACT FROM AUTHOR]