1. The Perceived Impact of the New Rules Regarding Name, Image, and Likeness (NIL) on Intercollegiate Sports.
- Author
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McCall, Michael, Fullerton, Sam, Dick, Ronald, and Wade, Ron
- Abstract
College athletes can earn significant income from promotions and the sale of promotional items that bear their name, image, or likeness (NIL). The short and long term impact of NIL remains a topic of debate among coaches and athletic observers and is proving to be a fertile new area for academic researchers. The purpose of this research was to better understand the impact of NIL at the consumer level. A purposive sample of 404 students from five American universities in three states provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on several potential beneficiaries of the new rules, college sports, the school, and the athletes who participate in collegiate sports. Several interesting findings emerged: (1) university students generally have a favorable impression of the benefits that NIL provides to student athletes, recruiting efforts and the institution. (2) There was considerably less agreement about the impact of NIL on Title IX considerations. (3) Results were mixed regarding the impact of NIL on amateur sports. These data begin to offer insight into the kinds of issues surrounding this dramatic shift in amateur sports with a particular focus on intercollegiate sports. The overall sense that athletes should be able to capitalize on their NIL was consistent across multiple institutions. Future research m ight consider this preliminary effort an early data point in an attempt to better understand the mid and long-range effects of this SCOTUS ruling. [ABSTRACT FROM AUTHOR]
- Published
- 2024