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The COVID-19 pandemic caused and still causes unprecedented disruptions in daily lives of billions of people globally. It affects practices and routines across all household consumption domains, including clothing consumption. Drawing on Social Practice Theory, this article explores and compares changes in clothing acquisition practices during COVID-19 across nine countries: the USA, the UK, Finland, Germany, Switzerland, Iran, Czech Republic, India, and Hong Kong SAR. Data was obtained through a standardized survey containing rated and open-ended questions, which were analyzed through descriptive quantitative analysis and inductive qualitative content analysis of open-ended questions. The results of this cross-country research indicate that all forms of fashion consumption, including more sustainable practices, have decreased during the pandemic. The most visible impacts have occurred in the material arrangements associated with fashion acquisition practices (e.g., closed physical shops, shipping disruptions, cancelled events, remote work, etc.). However, changes that result from these disruptions may be shorter-lived that changes that happened as a result of changing meanings associated with fashion consumption and its more sustainable forms and new competencies and skills acquired during the pandemic that could ensure more lasting practicing of more sustainable forms of fashion consumption.

Unsustainable clothing consumption patterns, especially prevalent in the Global North, have come to the spotlight of media, policy-makers and the academic community in recent years. Recently, the COVID-19 pandemic disrupted the routine lives of citizens globally, which has impacted some consumers’ attitudes towards fashion and consumption practices. This study employs terror management theory and voluntary simplicity to explore the impact of the COVID-19 pandemic on consumers’ attitudes towards clothing consumption across six different countries, from the Middle East, Southeast Asia, Europe and North America. A structured qualitative study with closed, open-ended and multiple-choice questions was completed by a sample of consumers (N = 3748) across these countries. Among all participants of this study one-third reported that the pandemic had affected their attitude towards clothing and this study was mainly conducted to investigate the nature of those attitude changes. Qualitative analysis identified patterns of change in consumers’ attitude towards clothing (e.g., minimalism, grateful mindset, conscious mindset, decreased fashion desire, longevity and style confidence), which reveal potential for a lasting shift towards more sustainable consumption patterns. The results of this study highlight valuable managerial implications: the industry needs to respond to this shift in consumers’ attitude and move towards more sustainable business models and processes. Sufficiency-oriented business offerings, in particular, are becoming more accepted in the fashion industry. Moreover, these results are relevant for predicting future consumption patterns, especially considering that pandemics may become a more regular part of life.

Collaborative consumption in the fashion industry has been put forward as a way to overcome current challenges of the ‘take-make-use-dispose’ economic system that is currently dominating the market, and has gained interest from practitioners, academics, and policy-makers. The purpose of this paper is to explore the state of collaborative fashion consumption research across various disciplines by critically reviewing and synthesizing this fragmented body of work. To do so, this systematic literature review critically evaluates where, how, and what research has been conducted on collaborative consumption in the fashion context, by further outlining gaps and a future research agenda. The paper reviews publications between 2004 and 2020 within peer-reviewed journals written in English, focusing on product service systems, access-based consumption, and collaborative consumption as key words. The analysis demonstrates that scholarly work addresses issues of terminology, attitudes, and motivations, specific modalities of engagement and practices of use and disposal, as well as business models that can help facilitate collaborative fashion consumption. The review also highlights that various gaps remain that require further enquiries, arguing that a deeper and more critical research agenda is required in order to provide a coherent terminology, better understand motivations to uptake collaborative consumption practices, as well as more cross-country analysis.

Two-thirds of global industrial greenhouse gas emissions over the past two centuries can be traced to the activities of a handful of companies (‘carbon majors’). Based on their direct contribution to climate change in terms of carbon emissions and on a number of morally relevant facts, this article proposes a normative framework to establish the responsibilities that carbon majors have in relation to climate change. Then, the analysis articulates these responsibilities in the form of two duties: a duty of decarbonisation and a duty of reparation. The duty of decarbonisation entails a large-scale transformation that carbon majors ought to undergo in order to reduce and eventually elimi-nate carbon emissions from their entire business model. The duty of reparation implies rectification through disgorgement of funds for the wrongful actions of carbon majors, which resulted in negative climate impacts, starting from the most socially vulnerable groups affected by climate change. Finally, the article indicates possible practical implications of these duties.