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8 results on '"Viviany Viviany"'

1. AWARENESS OF 3D BODY-SCANNING AND PROSPECTIVE UPDATE OF INDONESIAN ANTHROPOMETRY FOR VIRTUAL FASHION DESIGN

Author

Markus Hartono, Brian Kurniawan Jaya, Dian Prianka, Christabel Annora Parung, and Viviany Viviany

Subjects
virtual fashion, clo3d, indonesian, anthropometry, Industrial engineering. Management engineering, T55.4-60.8
Abstract

It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometry updates.

Published
2023
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3. Upcycled Products in Indonesia: Factors Influencing Willingness to Pay

Author

Christabel Annora Paramita Parung and Viviany Viviany

Abstract

—Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reducing clothing waste are effective. Based on this ground, further research on upcycling is carried out. As Indonesian millennials can be categorized as ecologically conscious consumers nowadays, it is possible that upcycling can grow more rapidly and become the solution to the world-waste problem. To make that happen, further research needs to be done to increase public and fashion business owners’ awareness. This research examines the willingness to pay for upcycled products in Indonesia. The method of this research is a mixed method - qualitative and quantitative method, which was conducted through online surveys of 30 participants and 5 people in a forum group discussion to gain deeper information. Data were analyzed using van Westendorp’s analysis of price sensitivity. The finding of this research is that the consumers are willing to pay 3-4 times more expensive than the original garment price as the ideal price of upcycled products, the factors influencing it are meaningfulness, familiarity with sustainable products, and quality improvement of the products. Keywords: upcycle, willingness to pay, fashion, sustainable fashion Abstrak—Penelitian tentang pengurangan limbah pakaian, khususnya upcycling, menunjukkan bahwa solusi yang ditujukan untuk mengurangi limbah pakaian cukup efektif. Berdasarkan hal tersebut, penelitian tentang upcyling banyak dilakukan. Dengan melihat peluang bahwa milenial Indonesia saat ini dapat dikategorikan sebagai konsumen yang sadar lingkungan, maka tidak menutup kemungkinan bahwa upcycling dapat berkembang lebih pesat dari sekarang untuk dapat menjadi solusi dari permasalahan sampah dunia. . Untuk mewujudkannya, perlu dilakukan penelitian lebih lanjut untuk meningkatkan kesadaran masyarakat dan pemilik bisnis fashion. Penelitian ini mengkaji tentang kesediaan membayar (WTP) produk hasil upcycling di Indonesia. Metode penelitian ini adalah metode kualitatif dan kuantitatif, menggunakan kuesioner yang diberikan kepada 30 orang, dan FGD meliputi 5 orang, dengan analisis sensitivitas harga milik van Westendorp. Temuan dari penelitian ini adalah konsumen bersedia membayar 3-4 kali lebih mahal dari harga garmen asli sebagai harga ideal produk upcycled, dan faktor-faktor yang memengaruhinya adalah kebermaknaan, keakraban dengan produk yang berkelanjutan, dan peningkatan kualitas produk. Kata kunci: upcycle, fesyen, fesyen berkelanjutan, kesediaan membayar

Published
2022

6. Application of Virtual Experiential Marketing on Digital Fashion Product on Online Selling Platform.

Author

Prianka, Dian, Parung, Christabel Annora Paramita, Jaya, Brian Kurniawan, Hartono, Markus, and Viviany, Viviany

Subjects
FASHION, DIGITAL technology, PREDICTION markets, ELECTRONIC commerce, BODY size
Abstract

This study examines the result of the application of five virtual experiential marketing (VEM) elements on an online selling platform that sells fashion apparel product with digitalization of product. The application of VEM elements was done with the digitalization of fashion apparel product, whereas any customer can store their body size measurement and perceive a digital mockup apparel on an avatar with their body measurement. A survey was conducted of potential customers to evaluate the customer journey on the online platform that applied VEM elements to obtain the results of the high or low level of customer satisfaction and customer experience with the VEM elements application. The results suggest some enhancements that could be applied to gain more satisfaction and unforgettable shopping experience. [ABSTRACT FROM AUTHOR]

Published
2023

7. How does Self-Discrepancy Influences the Creation of Virtual Fashion Avatar in Digital Fashion?

Author

Parung, Christabel Annora Paramita, Jaya, Brian Kurniawan, Prianka, Dian, and Viviany, Viviany

Subjects
DIGITAL fashion design, CLOTHING industry, CONSUMER behavior, SELF-perception, CUSTOMIZATION
Abstract

As a growing and emerging field of fashion, digital fashion is a fresh and functional tool to use in fashion industry. The term 'digital fashion' in the study refers to fashion prototypes and simulations of actual garments, that can be worn by customized avatars. Customizable avatars allow consumers to reimagine themselves in 3D clothes. As it is customizable, these avatars act as virtual entities of self that are affected by every individual's behavior as self. This study is an experimental study that investigates Indonesian millennials preferred avatar as how they want to present themselves to public and how they portray their "actual" self through the avatar. This study measures Indonesian millennial's types of self-concept from three different perspectives: Actual self, ideal self, and ought self through customizable avatars in digital fashion. [ABSTRACT FROM AUTHOR]

Published
2023

8. How does Self-Discrepancy Influences the Creation of Virtual Fashion Avatar in Digital Fashion?

Author

Paramita Parung, Christabel Annora, Jaya, Brian Kurniawan, Prianka, Dian, and Viviany, Viviany

Subjects
DIGITAL fashion design, AVATARS (Virtual reality), MILLENNIALS, CONSUMER preferences
Abstract

As a growing and emerging field of fashion, digital fashion is a fresh and functional tool to use in fashion industry. The term 'digital fashion' in the study refers to fashion prototypes and simulations of actual garments, that can be worn by customized avatars. Customizable avatars allow consumers to reimagine themselves in 3D clothes. As it is customizable, these avatars act as virtual entities of self that are affected by every individual's behavior as self. This study is an experimental study that investigates Indonesian millennials preferred avatar as how they want to present themselves to public and how they portray their "actual" self through the avatar. This study measures Indonesian millennial's types of self-concept from three different perspectives: Actual self, ideal self, and ought self through customizable avatars in digital fashion. [ABSTRACT FROM AUTHOR]

Published
2023

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