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En la actualidad la identidad corporativa tiene gran valor e importancia para las marcas, las empresas deben hallar la manera más efectiva de posicionarse y diferenciarse. Para lograr este reconocimiento, además de aplicar estrategias de marketing y publicidad, primero se debe establecer una imagen sólida de la empresa que comunique su esencia. En el transcurso de las pasantías en Hoteles Decameron, donde se realizan piezas gráficas principalmente para redes sociales y página web, se identificó que en el momento de desarrollo de los productos, no es claro que elementos gráficos se deben tener en cuenta, ya que muchas veces para las piezas digitales se utilizan diseños ya existentes elaborados por la agencia Mullen Lowe o por el equipo In House, donde se emplean recursos como tipografías y colores que no hacen parte de la identidad visual establecida en el manual. Este proyecto busca analizar la identidad visual de la empresa Decameron y visibilizar las causas de la problemática que afecta la unidad de su identidad, para así, proporcionar a la empresa elementos que permitan mejorar la manera en que se comunica por medio de su identidad visual. De este modo, aportar a la construcción de su coherencia visual, consistencia y credibilidad frente a su público objetivo, pues es necesario que la empresa tenga una identidad sólida para que potencialmente mejore su reconocimiento y posicionamiento en el mercado. Nowadays, corporate identity has great value and importance for brands; companies must find the most effective way to position and differentiate themselves. To achieve this recognition, in addition to applying marketing and advertising strategies, a solid image of the company that communicates its essence must first be established. During the course of the internships at Decameron Hotels, where graphic pieces are made mainly for social networks and website, it was identified that at the time of product development, it is not clear what graphic elements should be taken into account, since many times for digital pieces are used existing designs developed by the agency Mullen Lowe or by the In House team, where resources such as fonts and colors that are not part of the visual identity established in the manual are used. This project seeks to analyze the visual identity of the company Decameron and make visible the causes of the problems that affect the unity of its identity, in order to provide the company with elements to improve the way it communicates through its visual identity. In this way, contribute to the construction of its visual coherence, consistency and credibility in front of its target audience, since it is necessary for the company to have a solid identity to potentially improve its recognition and positioning in the market. Diseñador gráfico Pregrado

The Lagrangian analysis of particulate matter, biota and drifters, which are dispersed by turbulent fluid currents, is a cornerstone of oceanographic studies, covering diverse study objectives. The results of Lagrangian simulations and observations is predominantly visualised by means of easy-access plotting interfaces and simple presentation techniques. We analysed over 50 publications from the years 2010–2020 with respect to their visual design to deduce common visualisation practices in the domain. Individual figures are analysed towards adherence to visualisation best-practices, algebraic visualisation guidelines and the IPCC visual style guide. In this article, we present the resulting best-practices and common pitfalls in the design of Lagrangian ocean visualisations. Based on this visual study, we highlight that raising awareness of established visual guidelines may have a higher impact on improving the visual quality of publications in oceanography than the vigorous development of more general-purpose visualisation tools.