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While many models attempt to explain the aesthetic experience, most limit themselves to art as their focal point and only a few look into why we arrive at a certain response to a visual aesthetic object. This article attempts to offer an extension to the current models by focusing on the mechanisms that induce emotions in relation to visual aesthetic objects. It takes Juslin's (2013) BRECVEM mechanisms – developed for the domain of music – as its basis. In this article, Juslin's mechanisms are adapted to the visual domain, resulting in six different emotion-evoking mechanisms: startle reflex, evaluative conditioning, emotional contagion, mental imagery, syntactic expectancy and external appraisal. The authors give an overview of frameworks and empirical studies, demonstrating each of these mechanisms in relation to visual aesthetic objects (visual art as well as advertising and product design). The article's focus on emotion-inducing mechanisms and existing empirical research provides a basis for improving empirical testing of emotional responses to a broad range of visual aesthetic objects. [ABSTRACT FROM AUTHOR]

This research examines the crucial role of Direction Wedding Photography in Creating Visual Aesthetic Creations that meet contemporary expectations and trends in the wedding photography industry. The aim of this research is to analyze the key factors that influence the success of wedding photography, identify innovative techniques used by professional photographers, and understand the role of social media and digital platforms in shaping client preferences and expectations. Through a qualitative approach with descriptive analysis, this research explores the perspectives of professional photographers and clients to understand the complex dynamics in producing aesthetic and meaningful wedding photography work. The research results reveal that success in wedding photography depends on the integration of several key factors: technical expertise, artistic sensibility, effective communication and adaptability to contemporary trends. Photographers are required to master innovative techniques such as strobist lighting systems and optical manipulation using prism rod glass, which allows them to produce visual images that are not only documentary but also artistic. The analysis shows that visual aesthetics in wedding photography is a subjective concept, involving the photographer's personal interpretation and the client's individual preferences. Furthermore, this research reveals the significant impact of social media and digital platforms in shaping client preferences and expectations. So Direction Wedding Photography in the contemporary era is a complex synthesis of technical expertise, artistic creativity, emotional intelligence, and a deep understanding of socio-technological dynamics. [ABSTRACT FROM AUTHOR]

Background: This study delves into the intricate relationship between cultural identity and localized aesthetics within the realm of Chinese science fiction cinema. As a genre that has gained significant prominence in recent years, Chinese science fiction films provide a unique lens through which to examine how cultural identities are expressed, negotiated, and reshaped in the global cinematic landscape. This research aims to explore the ways in which these films contribute to community building by engaging with themes of cultural identity and localized aesthetics. Materials and Methods: For this study, a diverse selection of Chinese science fiction films produced from the early 2000s to the present day was analyzed. These films were chosen based on their critical and commercial success, as well as their relevance to the themes of cultural identity and localized aesthetics. A comprehensive qualitative analysis of these films was conducted, focusing on narrative elements, visual aesthetics, and thematic content. Additionally, audience reception and critical reviews were considered to gauge the impact and reception of these films within and beyond the Chinese-speaking world. Results: Cultural Identity Representation: The analysis reveals that Chinese science fiction cinema often incorporates elements of traditional Chinese culture, mythology, and history into its narratives. These elements serve to reinforce cultural identity while simultaneously resonating with global audiences. Localization of Aesthetics: Chinese science fiction films exhibit a fusion of Eastern and Western visual aesthetics, resulting in a distinct visual style that appeals to a broad spectrum of viewers. This localized aesthetic contributes to the unique identity of Chinese science fiction cinema. Community Building: The films studied have fostered a sense of community among both domestic and international audiences who share an interest in Chinese science fiction. Online fan communities, film festivals, and academic discourse have played pivotal roles in bringing together enthusiasts and scholars. Conclusion: Chinese science fiction cinema not only reflects evolving cultural identities but also actively contributes to the formation of a global community of fans and scholars. By blending cultural elements and localized aesthetics, these films create a unique cinematic identity that resonates with diverse audiences. This study underscores the importance of understanding the interplay between cultural identity, aesthetics, and community building in contemporary cinema. [ABSTRACT FROM AUTHOR]

Whether aesthetic perception is stable over time for individuals and among individuals remains to be elucidated. In the current study, we investigated the effects of physical properties and categories of image features, and personal traits, on within- and across-participant visual aesthetic consistencies. We constructed an image library that consisted of 598 pictures and covered nine different categories. Forty-three adults without previous experience in art training conducted aesthetic evaluations of all images with a 7-point Likert scale twice on two consecutive days. The results mainly indicated that (a) complexity of images had a negative correlation on both within- and across-participant consistencies, while average hue had a positive effect; (b) concreteness of images contributed greatly to consistencies, with abstract images being associated with lower consistencies; (c) personal traits did not correlate with visual aesthetic consistencies. Our findings suggest that some stimulus-related, rather than person-related factors have effects on visual aesthetic consistency. [ABSTRACT FROM AUTHOR]

Visual aesthetics play a pivotal role in attracting and retaining customers in service environments. Building on theories of environmental psychology, this study introduces a novel and comprehensive aesthetic measure for evaluating servicescape design, which is called as the "visual aesthetic quotient" (VAQ). This measure is presented as the ratio of the dimensions of order and complexity in servicescape's visual design, and it aims to provide an objective and holistic approach of servicescape design evaluation. In addition, we introduce and validate a pioneering method for quantifying order and complexity objectively using algorithmic models applied to servicescape images. We investigated and established the influence of the VAQ on the perceived attractiveness of servicescapes, developing its role further in this context. The entire approach was comprehensively and rigorously examined using four studies (social media analytics, eye-tracking, a field experiment, and an experimental design), contributing to conceptual advancement and empirical testing. This study provides a novel, computational, objective, and holistic aesthetic measure for effective servicescape design management by validating computational aesthetic measures and establishing their role in influencing servicescape attractiveness; testing the mediation of processing fluency and pleasure; and examining the moderating effects of service context. [ABSTRACT FROM AUTHOR]

Films are meticulously crafted using visual aesthetic elements, where mathematics and geometry play pivotal roles. Camera angles, timing in editing, staging sequences, lens specifications, and lighting ratios, demonstrate the intricate relationship between cinema and mathematics. Specifically, the virtual projection of isosceles and equilateral triangles is utilized in object positioning before the camera. Additionally, forms such as circles, squares, and rectangles are frequently employed in stage design. Number combinations, sequential numbers, and patterns are also common techniques used to enhance visual aesthetics in films. Fundamental components such as oblique, horizontal, vertical, and parallel lines are instrumental in achieving visual appeal. In our research, we investigate the properties of these components as they are discussed in scientific publications and their relevance to aesthetics. In this context, a comparative and quantitative analysis is conducted on 2001’s “Harry Potter and the Philosopher’s Stone” and the Turkish film “The Conquest 1453” (known as Fetih 1453 in Turkey). It is observed that “The Conquest 1453” employs excessive mathematical and geometric data, which somewhat diminishes the thematic strength of the film. In contrast, “Harry Potter and the Philosopher’s Stone” demonstrates a more balanced use of these elements.

Various exquisite graphic designs that can be seen everywhere beautify people’s vision and influence people’s visual aesthetics subtly. This paper starts with the visual aesthetic elements of graphic design and discusses the construction of visual aesthetic element systems in graphic design by analyzing the composition elements and aesthetic characteristics. Secondly, it proposes to use the biological visual perceptual machine model to process information through two visual pathways in a hierarchical manner. The features of graphic design images are expressed, stored, and extracted using the visual information model. Finally, the effectiveness of the bio-visual perceptual model applied to the construction of visual aesthetic elements of graphic design is verified by the Caltech5 database, Caltech256 database, and Scene15 database. The results show that the classification accuracy of the bio-visual perceptron model is 94.28%, 91.36%, and 99.75% in Caltech5, Caltech256, and Scene15 databases, respectively, which is 23.12% higher than the accuracy of other neural network models on average. The bio-visual perceptron model proposed in this paper can accurately detect the elemental features in complex graphic design, which provides a new idea and method for rapid detection and recognition for graphic design workers.

To what extent do aesthetic experiences arise from the human ability to perceive and extract meaning from visual features? Ordinary scenes, such as a beach sunset, can elicit a sense of beauty in most observers. Although it appears that aesthetic responses can be shared among humans, little is known about the cognitive mechanisms that underlie this phenomenon. We developed a contour model of aesthetics that assigns values to visual properties in scenes, allowing us to predict aesthetic responses in adults from around the world. Through a series of experiments, we manipulate contours to increase or decrease aesthetic value while preserving scene semantic identity. Contour manipulations directly shift subjective aesthetic judgments. This provides the first experimental evidence for a causal relationship between contour properties and aesthetic valuation. Our findings support the notion that visual regularities underlie the human capacity to derive pleasure from visual information. [ABSTRACT FROM AUTHOR]

The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty.

The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty. [ABSTRACT FROM AUTHOR]

The form and overall style of rural settlements are the carrier of the rural regional context and aesthetics. At present, China’s rural areas are facing a disorderly style and urbanisation. This study is based on similarity aesthetic regularity and visual aesthetic regularity; on the one hand, this work researches the method of building interface coordination from the aspects of form, material and colour, and puts forward the interface construction method of strong contrast, medium contrast and weak contrast according to the rural areas. On the other hand, this study analyses people’s perception characteristics of the style from the visual psychological level, explains the skills for the rural interface and sequence arrangement based on the relationship between visual matching and the bottom of the picture and constructs the aesthetic image under the new overall relationship of the place. Finally, this study puts forward a series of strategies for rural style construction, such as symbol concatenation, contrast reconstruction and aesthetic conflict transformation, to constructing a new aesthetic image of place so as to provide ideas and methods for the development of the rural style in the future.

Historical street scenes materialize essential cultural and artistic values for the cities in which they are located and their citizens. However, the visual quality of historical scenes is susceptible to a number of causes that could result in their deterioration. These causes can be environmental or man-made, with either generating elements that may influence the perceived visual quality of historical scenes. Therefore, this research is to assess the visual quality of historical street scenes and identify the elements that can potentially impact them. The study adopted a photo survey approach employing a Likert Scale as the main method to assess visual quality. In addition, a heatmap analysis technique was utilized to identify the elements that impact the visual quality of historical street scenes. The results indicate respondents’ high levels of dissatisfaction with the visual quality of Baghdad’s historical street scenes. The results also showed that modern facade materials, security concrete walls, and degraded buildings’ facades are elements that had a negative impact to the overall scenic quality. On the other hand, historical religious buildings, urban greenery, and unique historical buildings are elements that have a positive impact on the visual quality of historical street scenes. This research represents an approach for evaluating the visual impact and visual quality of historical street scenes, providing a quantitative tool for future initiatives focusing on the visual quality of historical legacy scenes. This research is a starting point for both researchers in urban conservation and architectural history, and municipal offices of improving the visual quality of historic streets scenes.

Government social media offers potential as a means of communicating with the public in new, responsive, and exciting ways. Social media, especially Instagram, is starting to be used widely by the government to communicate with citizens. Unfortunately, the majority of government social media get low user engagement. Indonesian customs as a government agency sustained a significant shift in communicating through Instagram social media. This study aims to find the factors that make the difference in this phenomenon and the combination of visual codes that provide the highest engagement. A quantitative content analysis framework is used to analyze posts shared on social media. Posts converted into data form are then analyzed using statistical analysis. This study found that an engagement trend and visual factor strategy shifted on Indonesia Customs Instagram during the observation period. The results of this study are that content type, visual aesthetics, and presentation modality significantly differ from the average engagement of Indonesian Customs on Instagram. Changes in engagement occur due to changes in the combination of visual factors. Informational content type, expressive aesthetics, and lean modality in government social media posts provide the highest engagement than the combination of other variable codes. Public needs and interest in government social media are necessary to be considered for future development and management. Government social media can be an effective means of communication if it is used with a two-way communication approach between the government and the public. [ABSTRACT FROM AUTHOR]

The viewing of community space by the elderly is the "involvement" of vision in the space. In the process of viewing, the "visual memory" of the elderly constructs a holistic "visual schema" for the attributes, structure, hierarchy and each part of the space and is used to "schema-proof" the physical space. Form a "scene schema representation". Transform vision from "physical-cognitive" to "cultural-aesthetic". By analyzing the "reference" theory in aesthetics and empirical evidence of the elderly, this paper elucidates the logical correlation between the semantics of "aesthetic words" and the visual schema and explores the germinal law and stage characteristics of visual aesthetics in the aging community space. [ABSTRACT FROM AUTHOR]

Copyright of Art Inquiry is the property of Lodz Scientific Society / Lodzkie Towarzystwo Naukowe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Historical street scenes materialize essential cultural and artistic values for the cities in which they are located and their citizens. However, the visual quality of historical scenes is susceptible to a number of causes that could result in their deterioration. These causes can be environmental or man-made, with either generating elements that may influence the perceived visual quality of historical scenes. Therefore, this research is to assess the visual quality of historical street scenes and identify the elements that can potentially impact them. The study adopted a photo survey approach employing a Likert Scale as the main method to assess visual quality. In addition, a heatmap analysis technique was utilized to identify the elements that impact the visual quality of historical street scenes. The results indicate respondents' high levels of dissatisfaction with the visual quality of Baghdad's historical street scenes. The results also showed that modern facade materials, security concrete walls, and degraded buildings' facades are elements that had a negative impact to the overall scenic quality. On the other hand, historical religious buildings, urban greenery, and unique historical buildings are elements that have a positive impact on the visual quality of historical street scenes. This research represents an approach for evaluating the visual impact and visual quality of historical street scenes, providing a quantitative tool for future initiatives focusing on the visual quality of historical legacy scenes. This research is a starting point for both researchers in urban conservation and architectural history, and municipal offices of improving the visual quality of historic streets scenes. [ABSTRACT FROM AUTHOR]

Malaysia has suffered a significant loss of forest cover over the years, mainly due to logging and land clearance for agriculture activities. Although the forest legislation has long been established and continuously enforced, it was not inclusive enough to protect the local natural resources. This study aims to identify public perception and awareness regarding values and essential aspects that affect the preservation of permanent forest reserves (PFR) in Malaysia. In particular, this study investigated the values of visual aesthetics to promote the preservation of Malaysian PFR within the existing legal framework. Results from the survey revealed that the public strongly perceived ecology and research education as the two most important aspects of preserving Malaysian PFR. The study also confirmed that visual aesthetics are considered a crucial aspect of forest classification and preservation beyond people's health, safety, recreational, and economy. Interm of PFR functions, aesthetic is aslo the third most important factors after protection and research/education. [ABSTRACT FROM AUTHOR]

To optimize the colors used in cultural and creative products, this paper proposes a color matching design method that considers the color image and visual aesthetics. First, 99 color samples are identified based on Chinese traditional colors, and user preferences for 30 image semantic terms are measured by the semantic differential method. This leads to six color image factors being extracted by factor analysis. Second, quantitative analysis of the color visual aesthetics is applied, and formulas for calculating the harmony, balance, and symmetry are derived. On this basis, an interactive genetic algorithm is developed to promote and optimize the color scheme of cultural and creative products, and a fitness function based on subjective image evaluation and objective visual aesthetics is constructed. The subjective image evaluation adopts interval numbers, and a grayscale approach is used to measure the uncertainty of the subjective evaluation. Through grayscale analysis of the interval fitness values, information reflecting the evolutionary distribution of the population is extracted, before adaptive crossover and mutation probabilities are applied to the evolutionary individuals. Finally, the proposed method is verified through the example of color matching design for a speaker box. The results demonstrate that the proposed approach can effectively assist industrial designers.

Free gaze and moving images are typically avoided in EEG experiments due to the expected generation of artifacts and noise. Yet for a growing number of research questions, loosening these rigorous restrictions would be beneficial. Among these is research on visual aesthetic experiences, which often involve open-ended exploration of highly variable stimuli. Here we systematically compare the effect of conservative vs. more liberal experimental settings on various measures of behavior, brain activity and physiology in an aesthetic rating task. Our primary aim was to assess EEG signal quality. 43 participants either maintained fixation or were allowed to gaze freely, and viewed either static images or dynamic (video) stimuli consisting of dance performances or nature scenes. A passive auditory background task (auditory steady-state response; ASSR) was added as a proxy measure for overall EEG recording quality. We recorded EEG, ECG and eye tracking data, and participants rated their aesthetic preference and state of boredom on each trial. Whereas both behavioral ratings and gaze behavior were affected by task and stimulus manipulations, EEG SNR was barely affected and generally robust across all conditions, despite only minimal preprocessing and no trial rejection. In particular, we show that using video stimuli does not necessarily result in lower EEG quality and can, on the contrary, significantly reduce eye movements while increasing both the participants’ aesthetic response and general task engagement. We see these as encouraging results indicating that — at least in the lab — more liberal experimental conditions can be adopted without significant loss of signal quality.

Marketing communications (e.g., food packages, restaurant menus, coupons, social media posts) often include images of bitten and non-bitten (i.e., complete) foods. Taking an empirics first approach, the current research explores how and why these images influence consumers. A field study shows a higher redemption rate for discount coupons featuring a bitten (vs. non-bitten) food. However, a controlled online study fails to replicate this effect. Two additional preregistered studies shed light on the inconsistent results observed online and in the field by identifying two competing mechanisms catalyzed by bitten food images. Bitten food images lead to vicarious enticement, an automatic process in which a viewer makes sense of a bitten food image by picturing someone approaching and tasting the food, as well as emotional conflict (i.e., the simultaneous activation of positive and negative thoughts and feelings). While vicarious enticement has a positive impact on product responses, emotional conflict has a negative impact. The effect of bitten (vs. non-bitten) food images on product responses appears to depend on the strength of these two mechanisms in a given context. These findings yield insights for researchers examining visual characteristics of food images as well as advertisers designing marketing communications. [ABSTRACT FROM AUTHOR]

In the context of critical global media studies, this article demonstrates how Western visual-aesthetic registers can invisibilize an existing place and its inhabitants through the uncritical celebration of its imagined futures. Taking Singapore as a case study, the article focuses on two sites of mediatization: the 2018 National Geographic documentary feature, City of the Future: Singapore, and 2019–20 media reports on the filming of HBO’s Westworld in Singapore. It argues that these media artifacts employ the trope of allochronic futurity: a denial of coevalness that seeks recourse in a future time-outside-time. This media trope is produced and sustained by two kinds of registers—a discursive register and a visual-aesthetic register—that inform promotional mediatized genres. While the promotional genres and discourses analyzed here construct Singapore’s distinctiveness, the visual-aesthetic register renders Singapore generic in its visualized futuristic-ness.

Graffiti art is a controversial art form, and as such there has been little empirical work assessing its aesthetic value. A recent study examined image statistical properties of text-based artwork and revealed that images of text contain less global structure relative to fine detail compared to artworks. However, previous research did not include graffiti tags or murals, which reside in the space between text and visual art. The current study investigated the image statistical properties and attractiveness of graffiti relative to other text-based and pictorial art forms, focusing additionally on the role of expertise. A series of images (N = 140; graffiti, text and paintings) were presented to a group of observers with varying degrees of art interest and expertise (N = 169). Findings revealed that image statistics predicted attractiveness ratings to images, and that biases against graffiti art are less salient in an expert sample. [ABSTRACT FROM AUTHOR]

Urban areas, characterized by impervious surfaces, produce storm water runoff which during unexpected heavy rainfall exceeds the carrying capacity of the storm water drainage system causing urban flooding. Transport expressways are massive hard-scaped surfaces generating large amounts of polluted surface run-off during the rains. In the case of the Nandi Infrastructure Corridor Enterprises (NICE) Expressway at Bengaluru, India, which is also a tolled road, the demonstration is about using the surface run-off or stormwater as a resource for developing urban green infrastructure complementing the transport grey infrastructure. The functions of urban green infrastructure include air quality improvement, microclimate modification, storm water management, biodiversity, recreational opportunities and visual aesthetics. Here we show, that the surface runoff or stormwater is effectively channelled to the areas around, to mark the beginning of a well-planned and executed drainage system, maintenance-free landscape and technically a sound, urban green infrastructure in the form of site-specific models of Rain Gardens. The same models can be used in other transport expressways as they are the indicators of economic growth and connectivity although would require to be customized as per the city and its climatic conditions. This paper explores three different scenarios with a typical model of development of green infrastructure along the transport expressway tailormade for each of the situations. While in the first and the second models, the Central Rain Garden and the Edge Rain Garden have been respectively proposed, the third model explores a comparatively complex scenario in the form of an Intersection Rain Garden. [ABSTRACT FROM AUTHOR]

The ongoing research project Gadgets, Phones and Drones at the Zurich University of the Arts investigates how innovations in camera technology have affected the visual aesthetics of documentary films since the 1990s. With specially produced variants of short films, historical paradigm shifts are being subjected to contemporary comparative analyses. Major aspects of the aesthetic change, as for instance the tendency towards a shallow depth of field, are linked to the concept of authenticity or perceived realism. The project’s use of interdisciplinary research is oriented towards artistic research, or more precisely, towards a practice-based approach and is combined with empirical audience experiments. The dialogue between qualitative and quantitative research, also known as mixed methods, has enabled surprising new insights. However, the comparability of quantitative methods risks narrowing down the aesthetic potential of the filmic products that are used to conduct the research. In order to maintain a discriminating discourse within the practice-based approach, it is therefore advantageous to extend the study’s framework beyond a quantitative and comparative research set-up and provide specific fields for artistic investigations.

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimodel (VIAUM), to explore the relationship between visual aesthetics and social commerce intentions. Users with social commerce experience are invited to complete our online survey, and 321 valid data are collected. The results reveal that visual aesthetics has direct and indirect (via perceived usefulness) effects on the social commerce intention of users. Besides, interdependent self-construal (InterSC) strengthens the direct effect between visual aesthetics and social commerce intention. In contrast, independent self-construal weakens the mediation effects of perceived usefulness. This study is among the first attempts to empirically examine the intervening mechanism and boundary conditions between the visual aesthetics of self-presentation of micro-celebrity and the social commerce intention of consumers.

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimodel (VIAUM), to explore the relationship between visual aesthetics and social commerce intentions. Users with social commerce experience are invited to complete our online survey, and 321 valid data are collected. The results reveal that visual aesthetics has direct and indirect (via perceived usefulness) effects on the social commerce intention of users. Besides, interdependent self-construal (InterSC) strengthens the direct effect between visual aesthetics and social commerce intention. In contrast, independent self-construal weakens the mediation effects of perceived usefulness. This study is among the first attempts to empirically examine the intervening mechanism and boundary conditions between the visual aesthetics of self-presentation of micro-celebrity and the social commerce intention of consumers. [ABSTRACT FROM AUTHOR]

This research introduces a learning model that estimates the cognitive perception of aesthetics. Taking psychology into account, this bridges the gap between human and machine. The goal is to build a machine-learning model that can estimate beauty in images perceived by human eyes. We have summand our research [Firoze, A., Osman, T., Psyche, S. S., & Rahman, R. M. (2018). Scoring photographic rule of thirds in a large MIRFLICKR dataset: A showdown between machine perception and human perception of image aesthetics. Asian Conference on Intelligent Information and Database Systems (pp. 466–475), Springer; Osman, T., Psyche, S. S., Deb, T., Firoze, A., & Rahman, R. M. (2018). Differential color harmony: A robust approach for extracting Harmonic Color features and perceive aesthetics in a large dataset. International Conference on Big Data and Cloud Computing, Springer] together with the idea of humans’ personal preferences and achieved higher than state of the art performances. An extensive user study (374 participants) has been conducted to support claims. Several photographical compositional metrics have been used. Colour gradient, rule of thirds and human subject’s psychology has been picked as features. The consideration of user’s perspective or psychology is one of the key contributions of this research.

Malaysia has suffered a significant loss of forest cover over the years, mainly due to logging and land clearance for agriculture activities. Although the forest legislation has long been established and continuously enforced, it was not inclusive enough to protect the local natural resources. This study aims to identify public perception and awareness regarding values and essential aspects that affect the preservation of permanent forest reserves (PFR) in Malaysia. In particular, this study investigated the values of visual aesthetics to promote the preservation of Malaysian PFR within the existing legal framework. Results from the survey revealed that the public strongly perceived ecology and research education as the two most important aspects of preserving Malaysian PFR. The study also confirmed that visual aesthetics are considered a crucial aspect of forest classification and preservation beyond people’s health, safety, recreational, and economy. Interm of PFR functions, aesthetic is aslo the third most important factors after protection and research/education.

This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through surveys with a questionnaire that uses a five-­‐level Likert scale. The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention.

Based on the exploration of the reasons why Shunji Iwai is called " Wong Kar-wai of Japan", this paper compared and studied the image style of two directors films, and explored the theoretical characteristics of their similarities and differences, so as to provide inspiration for the development of Chinese national films. This is the purpose of this paper. Through the search of literature, cultural background analysis of the two directors, film style comparison and film aesthetics comparative analysis and other research methods, this paper made a more in-depth theoretical research on the films of the two directors. It was found that the films of the two directors showed the characteristics of narrative abstraction and image beautification, but there were also some differences in the choice of narrative subjects. The research of this paper provided a new train of thought and starting point for us to study and explore the films of two directors, and pointed out a new direction for us to explore the trend of national films. [ABSTRACT FROM AUTHOR]

Innovative visual design plays an important role in marketing for attracting consumers' attention in-store. Drawing upon thinking styles and design literature, this research investigates how consumers' different thinking styles influence their evaluations of and attitudes toward the innovative visual design via perceived functional innovativeness. Findings indicate that consumers with a holistic (vs. analytic) thinking style, who integrate perspectives and open-mindsets, show more favorable attitudes toward a product with an innovative visual design. The results emphasize the mediating role of visually hinted functional innovativeness on the effect of a holistic thinking style on consumer attitudes. [ABSTRACT FROM AUTHOR]

Spotlight Impressions at first glance matter in the digital world in that they could lead to a lasting impact on credibility perceptions, usage intention, and user satisfaction. This research investigates how different forms of visual aesthetics (i.e., classical vs. expressive aesthetics) influence web page impression formation. We explicate a theoretical model of web page impression formation with a temporal sequence of processing stages: automatic visual processing, attentive visual processing, and impression formation, which in turn affects approach-avoidance tendencies. Our findings show the importance of web page impression at first glance, as it can significantly influence the approach tendency toward a web page. In addition, whether a web page can impress users positively depends on the arousal and attention induced by visual aesthetical elements under different time conditions. Our research also suggests that website designers and testers should attach importance to the balance between conservative and innovative designs to maximize their effects on web page impression formation. Impressions at first glance matter in the digital world in that they could lead to lasting impact on credibility perceptions, usage intention, and user satisfaction. Past studies have found that much of impression formation is affected by visual design-related features. Despite its importance, little is known of how different forms of visual aesthetics (i.e., classical vs. expressive aesthetics) influence web page impression formation. Drawing on impression formation literature and cue utilization theory, we formulate a theoretical model of web page impression formation with a temporal sequence of processing stages: automatic processing, initial perception confirmation, and impression formation, which in turn affects approach-avoidance tendency. We conduct two within-subject studies to collect both self-reported and eye movement data to test our predictions. Using real-world web pages as stimuli, the first study reveals that people engage in both automatic processing and attentive processing to form web page impressions, and arousal (measured by pupil size) shapes how people allocate attention (measured by peak duration and fixation count) to visual aesthetics. Using web pages with manipulated aesthetics in the second study, we illuminate the theoretical logic of web page impression formation by showing that people first engage in automatic processing and then engage in attentive processing. Both studies provide strong empirical support for the mediating role of arousal on the effects of visual aesthetics on attention allocation. These findings contribute to an initial theoretical understanding of visual aesthetics effects on impression formation in the digital world and provide important implications for website designers. [ABSTRACT FROM AUTHOR]