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When the World Wide Web became mainstream in the mid-1990s, it revolutionized the internet. Many educators immediately embraced this new technology and began to creatively think about learning and teaching in new ways within their respective subject matter. It required an extraordinary amount of time and dedication to develop the necessary skills needed to create innovative pathways for effectively and efficiently teaching with and within this new environment. Students, in the beginning, had to quickly adjust to these new opportunities; however, individuals born at the start of the new millennium have never known a world without this technology. For the past quarter of a century, educators in higher education have had the opportunity to implement a plethora of new technologies that have emerged over the ensuing decades and the teaching/learning landscape has been transformed. In late spring 2020, the world-wide COVID-19 pandemic disrupted educational systems, and many educators scrambled to find the path of least resistance to teach their classes online in an asynchronous or synchronous format. This article documents the process of transitioning a visual merchandising class, offered for the past twenty years within an in-person computer lab classroom, to a synchronous virtual learning environment. Data from two sections of this class was collected over four semesters, and the findings presented include access to and navigability of the online class, pacing of assignments, time-on-task, student to instructor and student to student interactions, and quality of student work. [ABSTRACT FROM AUTHOR]

A business faces challenges in terms of product structuring, design, and space layout; it needs to adapt traditional design management models to scientific developments, like customer shopping behavior data. This article contains a systematic review of planograms and is essential because a similar complete literature review has yet to be found. Therefore, this research is necessary, especially for business actors such as retailers and suppliers. This research aims to analyze studies on shelf-space allocation and store layout and provide advice for future research. This study used the systematic review methodology to incorporate relevant literature, of which 50 articles were later obtained. The review protocol guides a comprehensive and systematic analysis of the articles. This study proposes potential avenues for future research to offer a thorough and precise examination of the impact of shelf-space allocation and store layout. The gaps in previous studies are opportunities to create more complex and comprehensive research results on similar topics. This article added scientific value by presenting an exhaustive literature review, and it can fill the theoretical gap by completing the previous literature review.

This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad assumes a submissive pose. Study 2 investigates the influence of the perceived power of a model's pose on price recall depending on the visibility of the model's face and reveals that consumers demonstrate better price recall for items displayed at the top when the model's face is not visible even when the model adopts a powerful pose. Ultimately, this research provides new insights to help marketers identify ideal locations for displaying price information in ads. More theoretical and practical implications are also discussed.

The main goal of this study is to improve the effectiveness of customer prediction in order to benefit businesses. To achieve this objective, the research focuses on addressing two main challenges. Firstly, it solves the issue of clustering large business datasets. For this purpose, it introduces a novel approach called hybrid K-means++ with EM clustering. This method aims to better organize the data points into distinct clusters, enhancing the understanding of customer behaviour patterns. Secondly, the research aims to enhance the efficiency of training models for customer prediction, particularly when dealing with big data. It achieves this by employing Dynamic Adjustable Momentum Backpropagation (DAMB) within Deep Belief Networks (DBN). By utilizing DAMB, the research optimizes the training process, resulting in more accurate prediction models. In addition to these primary objectives, the study also contributes by developing and utilizing two custom datasets: the South India Visual Merchandising Survey (SIVMS) and the Global Visual Merchandising and Customer Behaviour Survey (GVMCBS). These datasets provide a broader perspective on customer behaviour in visual merchandising settings, including diverse demographics and geographical regions. To assess the effectiveness of the proposed methods, the research conducts thorough analyses in three key areas: clustering efficiency, training efficiency, and computational efficiency. The proposed method demonstrates superior clustering results compared to traditional K-means and K-means++ algorithms when applied to the SIVMS and GVMCBS datasets. Specifically, it resulted in less overlap between customer groups and greater separation between the centers of those groups. Additionally, the proposed method offers slightly improved testing efficiency. In comparison to standard Backpropagation (BP) models and DBN variants (Deep Belief Networks-Backpropagation (DBN-BP), Deep Belief Networks-Backpropagation-Adaptive Learning Rates (DBN-BP-ALR), Deep Belief Networks-Resilient Backpropagation (DBN-RBP), Deep Belief Networks-Levenberg-Marquardt Algorithm (DBN-LMA), and Deep Belief Networks-Conjugate Gradient (DBN-CG)), the proposed Deep Belief Networks-Dynamic Adjustable Momentum Backpropagation (DBN-DAMB) model yields the most favourable results. The proposed DBN-DAMB model also has the lowest computational demands, with 1.8 million parameters and 2.5 x 109) Floating-Point Operations Per Second (FLOPs). These results show that the system can accurately predict customer behavior and is efficient in terms of computation. [ABSTRACT FROM AUTHOR]

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Retailers are increasingly selling returned products as open-box along with their new product offerings. Whereas some retailers position open-box products side-by-side with their new counterparts in the assortment (i.e., side-by-side strategy), other retailers position them separately in a different part of the retail space/website (i.e., separate strategy). We conduct multimethodology research to investigate the effectiveness of these two visual merchandising strategies. First, using a choice-based conjoint design in a controlled behavioral experiment, we identify how the two strategies affect the perceived value of new products. Next, using proprietary data from a retailer that has implemented both strategies across different stores, we empirically test the impact of each strategy on new product sales and returns under real market conditions. Finally, we extend our empirical analysis to prescribe how retailers can identify the right visual merchandising strategy for a given product profile. Overall, our results reveal a novel trade-off between the two visual merchandising strategies. With respect to retail revenue, the separate strategy outperforms the side-by-side strategy as we find that new product sales are higher with the separate strategy. However, with respect to retail cost, the side-by-side strategy outperforms the separate strategy as we find that new product returns are lower with the side-by-side strategy. Our extended analysis reveals that this tradeoff varies by product profile. Using counterfactual analysis, we further demonstrate that customizing the visual merchandising strategy by product mix could increase profit by 3.2% at the focal retailer. This paper was accepted by Jeannette Song, operations management. Supplemental Material: The data files and online appendices are available at https://doi.org/10.1287/mnsc.2023.4786. [ABSTRACT FROM AUTHOR]

The purpose of this study was two-fold: (1) to integrate Eye Tracking (ET) into a Visual Merchandising (VM) class and (2) to examine if the use of ET would benefit student learning of VM concepts and applications based on Bloom’s Taxonomy of Educational Objectives (BTEO). Two introductory VM courses were used as the experimental and control groups for this study. The results show that the use of ET allowed students to connect multiple knowledge and cognition domains of BTEO and logically solve higher-level problems in VM, specifically the metacognitive domain. The experimental group was able to create more focused and engaging displays than the control group. Additionally, responses regarding course satisfaction and use of ET from students were overwhelmingly positive, showing the significant impact ET had in the VM course. [ABSTRACT FROM AUTHOR]

With exists the development of fashion Of course It just has a big impact on the people who want it No Want to must follow existing trends, for all circles, especially in circles generation young. Next, there are advances in media that can said to the more advanced for example print media or electronic media, so the internet has an role important in sourcing information to the public about the latest fashion trends. Study This aims To test and analyze the influence of Hedonic Shopping Votive and Visual Merchandising on Impulse Buying with ShoppingLifestyle as a variable affecting Shopee consumers in Mataram City. Population in study This is consumers who use it Shopee platform. Taking samples with the technique of purposive sampling. Amount respondents is 100. The analysis technique used is SEM-PLS with Smart PLS 3.0 software. Research results This finds that there exists influence in a way directs Hedonic Shopping Motive and Shopping Lifestyle towards Impulse Buying, only Visual Merchandising is not influential in a way direct to Impulse Buying. Hedonic Shopping Motive and Visual Merchandising are not influential in a way direct to Impulse Buying. Shopping Lifestyle is not capable of becoming a liaison between Hedonic Shopping Motive and Visual Merchandising towards Impulse Buying consumers in shops on the Shopee platform.

This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 external customers, where it was found that there is a primarily positive perception. However, there are unfavorable factors such as the ambiance with music, the relevance of promotions, seasonality, and distribution of products. In conclusion, it is known that Caracol stores, although they use Visual Merchandising, have aspects that customers negatively perceive.

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This study employed a quantitative approach to investigate the influence of visual merchandising practices on customer engagement and purchase behavior in retail stores in Claver, Surigao del Norte. By utilizing a descriptive survey design with 385 customer respondents, the findings revealed that retailers inconsistently observed visual merchandising practices. Despite this, the study identified a significant and high positive influence of these practices on customer engagement and purchase behavior. Notably, through multiple regression analysis, it was found that only window displays significantly predicted both customer engagement and purchase behavior, although the collective influence of visual merchandising practices remained substantial. In essence, the research emphasized the integral role of visual merchandising in encouraging customer engagement and guiding their purchase behavior, highlighting the specific relevance of window displays in this retail context. [ABSTRACT FROM AUTHOR]

With rising competition in the apparel retail industry in India, multi-brand outlets need to create a particular store image in consumers' minds to ensure consumer loyalty and sales. Past studies indicate the impact of visual merchandising (VM) on store image, but few studies discuss how VM can help instore positioning. The current study explores how VM elements can be used for store positioning. The study employed a survey-based approach using a structured questionnaire to find the perception of 385 males and females of the 18e25 age groups belonging to one of India's largest cities, Ahmedabad, regarding VM The multi-branded retail outlets selected for the study were - Pantaloons, Westside, Ahmedabad Central, Brand Factory, and Shoppers Stop. The VM elements identified through a literature review were - atmospherics, window display, mannequin display, product display, signages, fixtures, and store props. In addition, discriminant analysis was used to generate a perceptual map, which revealed the unique position of each store in the consumer's mind based on different VM elements. Findings suggest that different combinations of VM elements can help multi-branded retail stores position themselves successfully in the shoppers' minds. [ABSTRACT FROM AUTHOR]

Copyright of Mercados y Negocios is the property of Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the retail industry, the strategic arrangement of products within a store environment significantly influences consumer behaviour and purchase decisions. Visual merchandising, as a key component of retail strategy, aims to enhance the aesthetic appeal of store layouts and product displays to attract and engage customers effectively. With the advent of artificial intelligence (AI) and predictive analytics, retailers now have unprecedented opportunities to optimise visual merchandising layouts based on data-driven insights. This theoretical article proposes a comprehensive framework for leveraging AI-based predictive analytics to optimise visual merchandising layouts in retail stores. The proposed framework integrates various theoretical perspectives from retail management, consumer behaviour and AI technologies. It begins by outlining the fundamental principles of visual merchandising and its impact on consumer perceptions and behaviours. Subsequently, it discusses the evolving role of AI and predictive analytics in retailing, highlighting their potential to revolutionise visual merchandising practices. The framework then delineates the key components of AI-based predictive analytics, including data collection, processing, modelling, and optimisation algorithms. Furthermore, the article explores the application of machine learning techniques such as clustering, classification and regression analysis to analyse historical sales data, customer demographics and environmental factors. By harnessing these insights, retailers can anticipate consumer preferences, optimise product placements and tailor visual merchandising layouts to maximise sales and enhance customer satisfaction. Additionally, the framework emphasises the importance of continuous refinement and adaptation of AI models through feedback loops and performance monitoring. Moreover, the theoretical framework addresses potential challenges and ethical considerations associated with the implementation of AI-based predictive analytics in visual merchandising, such as data privacy, algorithmic bias and transparency. It underscores the need for retailers to establish robust governance mechanisms and ethical guidelines to mitigate risks and ensure responsible AI deployment. Overall, this theoretical article contributes to the academic discourse on the intersection of AI technologies and visual merchandising in retailing. It provides a conceptual roadmap for researchers and practitioners seeking to harness the power of predictive analytics to optimise visual merchandising layouts and drive competitive advantage in the dynamic retail landscape. [ABSTRACT FROM AUTHOR]

Abstract With the rapid and successive developments in the world, technology in the world has become very advanced and prosperous. Therefore, the goal of fashion makers at the present time is to promote fashion in an innovative way to produce smart fashion to keep pace with the amazing development in the world of fashion design and fashion. . We find that the use of advanced technology in the field of clothing gives the product the opportunity to be at the forefront of competitors, and one of the most important basic requirements required by the fashion industry is to choose advanced technological methods that reduce promotion costs, reduce time spent and reduce defective and damaged by using virtual reality technology to visual merchandising for fashion. It is called the interactive smart screen, and it is called virtual or interactive mannequins, and one of its roles in future stores is to inform the user of the good size, the appropriate colors for his skin, and the appropriate accessories for him .the interactive virtual 3D Fitting room or interactive woman is an electronic screen with a special design so that the shopper's in the commercial store can wear and try on different clothes as soon as he stands in front of the electronic screen

Showcasing is a unique marketing tool that implements the requirements for advertising products from different manufacturers for different social groups in a highly competitive environment. Shop window design is part of visual merchandising and it actively uses mannequins as exposition equipment. They help to create an attractive image of the store, which is memorable, in particular, due to the design of the mannequins themselves. A wide range of shop window functions and mannequins are conditioned by the conceptual content and mutual subordination. Shop windows are creating and operating through advertising and selling goods, and mannequins convey the image, values, aesthetic preferences of both the manufacturers and a certain group of consumers. Shop windows have long ceased to be a common display of goods, and city streets are literally full of original installations in creative showcases. As competition between brands intensifies, consumers are saturated with both goods and their representations, which can be considered as a problem that needs coverage. The aspect of shop window interaction with the environment and spectators, their image-emotional influence, connection with mannequinsâ design still remain unexplored. The authors use contextual-historical and comparative analysis, as well as the method of typology to reveal the variations of mannequins during the twentieth century. A retrospective review of mannequin design development is preceded by a complex theoretical and methodological basis of the expositions as a phenomenon and an art and project-based creativity sphere.

Many retailers have low sales due to the difficulty in the purchase decision of their customers. Previous research shows the lack of studies on the impact of store interiors on purchase decisions. This study aims to find out various visual merchandising factors that affect purchase intentions at XYZ retail stores and focuses on visual merchandising itself, as well as store environment and customer inspiration factors that affect customer behaviour. The non-probability sampling technique with analysing 140 respondents using an online questionnaire with SMART PLS was used to conduct this research. The results show that customer inspirations directly influence customers' purchase intentions. Visual merchandising and store environment indirectly affect purchase intention as well, mediated by customer inspirations. The customer inspiration variable is in the good category in the XYZ store. It is recommended to use quick response in visual merchandising and develop a store environment virtually that can be connected to a customer's device. [ABSTRACT FROM AUTHOR]

The main objective of this research is to identify the impact of store design and ambience on consumer purchase decisions in retail chain outlets in Delhi-NCR, India. The foremost purpose of this research was to examine if the design and ambience of retail stores have any effect on the decisions of customers' purchases. The study was descriptive in nature. For this research, a sample of 100 consumers was drawn who generally visit retail stores for shopping. A systematic questionnaire was prepared to collect the data and to analyze it; SEM, reliability, Convergent, Discriminate Validity and model fitness were achieved through SmartPLS3. The current study's findings indicate that variables, such as window and mannequin display, visual merchandising, and store design and atmosphere have an effective impact on shoppers' purchase decisions, whereas lighting and color, music, and signage have negligible effects. The findings of this study will provide managerial involvement to the industry in order to emphasize purchase ambition in order to improve profitability and sustainability. More examination of the factors that contribute to purchase aspiration and in other geological areas is advised for future scrutiny. This study presents a validated instrument for measuring the association between design atmosphere and consumer purchasing behavior and serves as a tool for evaluating the influence of various design atmospheric indicators. It is important to keep a steady staff of well-trained, polite salespeople on hand at all times. Customers are more likely to come back and eventually recommend the store to others if their needs are met by customer-focused salespeople who provide excellent service. This helps the merchant to compete in the market. [ABSTRACT FROM AUTHOR]

A display window or store window is the shop's window that is designed to display items for sale to attract the customers to the stores. Window dressing that depends on visual merchandising is done to make a better impression and implies something dishonest. Knowing the customer from inside and outside through demographic data like ages, psychographics, lifestyles, and behaviors is the main factor that must be kept in display window designer's mind. The designer takes display colors, light, and signage in consideration. In the presented paper, factors of designing display windows that affect increasing customer attraction and buying rate are studied. An analysis of this variable is established to select which of them have good effects. Optimizing customers' attraction and buying rate values is carried out by controlling the selected affected variables through a designed and implemented fuzzy logic control system as an artificial intelligence tool. The fuzzy system, used for optimizing the number of viewers for stores' display windows by controlling the affected factors, is a new approach used in the display window design field. [ABSTRACT FROM AUTHOR]

The purpose of the present study was to understand the role of sustainable visual merchandising practices in predicting retail store loyalty. Stimulus–Organism–Response model framework was used along with extant literature to support the proposed hypotheses. An online survey was administered to collect the data from a convenience sample of students in a large public university in the United States. A total of 737 useable surveys were collected. A variety of statistical analysis was conducted. Structural equation modelling was used to test the hypotheses. Based on standardised path coefficients and significance levels, attitude toward sustainable visual merchandising practices positively influenced both (H1) willingness to buy and (H2) patronage intention. The relationship between willingness to buy and store loyalty (H3) was non-significant. Patronage intention (H4) positively influenced the store loyalty. In total, the hypothesised model explained 60% of variance in store loyalty. Theoretical and managerial implications are discussed. [ABSTRACT FROM AUTHOR]

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Copyright of Revista da Micro e Pequena Empresa is the property of Faculdade Campo Limpo Paulista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead people to buy products impulsively. This study aims to examine the effect of situational factor, visual merchandising, and electronic word of mouth on impulse buying behavior. This study used non-probability sampling techniques and the method used was judgmental sampling. This study focuses on Netflix consumers aged 18-39 who bought Netflix products impulsively during the COVID-19 pandemic. 200 respondents collected using the online bilingual questionnaire in English and Indonesian and spread over 32 countries. Data were analyzed using a multiple linear regression method. The results showed that situational factor and electronic word of mouth significantly influence on impulse buying behavior. Meanwhile, visual merchandising has no influence on impulse buying behavior. This can be used as a reference in increasing sales by maximizing consumer impulse buying behavior.

Background: Modern retail is experiencing an accelerated transformation with online sales growth, further accelerated by the COVID-19 pandemic. Nevertheless, physical stores, especially grocery stores, are still the key to retail business and are likely to remain so for the foreseeable future. Competition among retailers is becoming more pronounced and aggressive, and the expectations of modern consumers from retailers are stronger and more precise - they require the creativity of retailers in attracting and motivating them to enter their stores and return. Once consumers are in the store, the goal of retailers is to make them buy as much as possible. In modern retail, visual merchandising has become one of the crucial factors on the supply side by achieving a comfortable in-store environment and directing customers toward targeted shopping behaviour. The aim of this paper is to investigate which factors of visual merchandising are successful in encouraging impulsive consumer buying. Methods: The article conducted an extensive review of the previous literature, while the primary research was conducted on 226 respondents, people who participated in purchases in large retail grocery stores (primarily hypermarkets), to conclude the factors influencing visual merchandising on impulsive consumer buying. Results: The results of the regression analysis indicate that there is a statistically significant positive impact of secondary displays, price promotional labels, and in-store music on impulsive purchases, while the availability of prices over the Internet and weekly promotional catalogs have a negative impact on impulsive purchases. Conclusions: This research provides clear instructions to grocery retailers, and their suppliers (manufacturers and distributors) who place their products in their stores about elements of visual merchandising that can significantly affect consumers' impulsive buying and generate additional revenue. Although retailers receive direct positive feedback, it is also of equal importance for manufacturers (manufacturing brands), as they often participate in in-store visual merchandising processes. [ABSTRACT FROM AUTHOR]

With the increasing cost of education and the need for high-impact teaching strategies, the instructor of a Visual Merchandising course collaborated with the campus library to provide students with a real-life experience-based project. This project focused on the use of library resources, exhibition space, and other free or low-cost educational resources for this core fashion merchandising course. The findings of the study reveal that the collaboration benefited both the fashion merchandising students and the library. It highlighted the important role academic libraries can play in curriculum courses beyond the information literacy session. [ABSTRACT FROM AUTHOR]

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as stores. 2 (Page 6)Creating and maintaining a store’s visual merchandising plan, however, is not a simple task. It is necessary to continually determine what the customer sees. This evaluation from the customer’s perspective should start on the exterior and work completely through the interior of the store.Eighty percent of our impressions are created by sight; that is why one picture is worth a thousand words. Each customer has a mental image of a store and its merchandise. A store should have an inviting appearance that makes the customer feel comfortable and yet eager to buy.Some businesses maintain a minimum staff to reduce costs, which means it is even more important for the merchandise to sell itself. Greater effort must be spent on merchandise displays that make it easier for the customer to find and purchase the items they want or need.The basic objective for visual merchandising is a desire to attract customers to a place of business in order to sell the merchandise. Visual merchandising is offered to the customer through exterior and interior presentation. Each should be coordinated with the other using the store’s overall theme; however, is not a simple task. It is necessary to continually determine what the customer sees.

The aim of this paper is to measure the effect of sensational seeking, visual merchandisingand collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising ofall age groups. Mall intercept method which is a kind of convenience sampling was used for collectingthe data. The data was collected by preselected enumerators. Scale used for this study had establishedreliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adoptedfor this study. The conceptual framework tested through Structural equation modeling and was foundto be relevant in understanding the impact of predictor variables on impulsive buying behavior. Astrong and positive relationship was found between sensational seeking, and no relationships werefound between, collectivism and impulsive buying, and visual merchandising and impulsive buying.One of the contributions of this study is that it has explored the relationships of collectivism, andsensational seeking with impulsive buying which have not been explored that extensively.

Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be? Therefore, the objective of this article will be to discern through the review of different scientific articles if this is true in the different contexts analyzed. 132 articles were consulted using various scientific databases, selecting 56 articles from peer-reviewed journals in Ebsco, Redalyc, Scopus, ProQuest and Google Academic. The visualization, presentation, management, seduction and digital merchandising allows to achieve very favorable results, its effectiveness is therefore demonstrated, and not only applicable to physical stores, but also to digital spaces, guaranteeing attraction of new customers and substantial increases in the sales of any company. Finally, it is important to conclude that the businesses that began to update to the new digital merchandising model have had a strong increase in sales, new customers and expansion to different audiences, perhaps forced by the great disruptive agent of COVID-19, but without certainly here to stay.

In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices. Finding and adopting new methods of visual merchandising and models of communication aim to, globally, give fashion brands efficient and fast access to each individual and can enter into a virtual dialogic form with them, providing virtual vision, tactility and emotion so that the potential buyer would be an active participant and make a certain choice.

The study was focused on assessing the consumers' impulse buying behaviors as to the relationship to visual merchandising. According to Foroughi et al. (2013), one of the many tactics that companies do practice includes encouraging customers to buy impulsively. Because of this theory and visual merchandising, the researcher was able to determine consumers' impulsive buying behavior concerning visual merchandising. In this study, 384 mall shoppers were selected as the population sample from the three selected Malls in Pampanga. The collected data were analyzed through frequency, mean, Likert scale, Pearson correlation, and Chi-square to test respondents' profile with their impulse buying behavior, respondents' profile and their assessment of visual merchandising, and respondents' impulse buying behavior and their assessment of visual merchandising. Consumer impulse buying behavior has a significant relationship with the window display. According to Bhatti and Latif (2013), said that when the consumers visualize the products which were displayed attracts the customers and arouses their urge to do impulse buying. Visual merchandising including window display, in-store display, floor merchandising, and promotional signage make a significant effect on stimulating the consumers' impulse buying behavior. For future researchers, further studies may be used, like for instance introducing other variable/s in assessing consumers' buying impulsiveness not only limited to visual merchandising per se but also identifying a specific product. [ABSTRACT FROM AUTHOR]

If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of sustainability. The importance of sustainable food has grown accordingly. Hence, an increasing number of manufacturers are challenged to communicate the sustainability of their products via packaging and displays at the point of sale.

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money, and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitative method, and the population was consumers who purchased any product in MINISO Pekanbaru. The sample amounted to 150 respondents with an accidental sampling technique. The instrument used was a questionnaire by asking questions to respondents. Analysis was conducted by using a multiple regression linear approach with IBM SPSS 23. The results show that the store atmosphere does not significantly influence impulse buying behavior. Meanwhile, visual merchandising, availability of money, and promotional activity significantly affect the impulse buying behavior. The results imply that MINISO Pekanbaru has implemented a proper marketing strategy to attract consumers to buy impulsively. However, MINISO Pekanbaru needs to re-consider the display and information placement about the products so that the consumers feel comfortable and content to spend a longer time there.

This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.

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The article analyzes consumer behavior in terms of existing diversity and availability of goods. The authors noted the importance of the interaction of marketer and designer in creating packaging. The main factors influencing potential buyers, the motives that guide them when making purchasing decisions are identified. The role of packaging in the promotion and sale of products is analyzed, its functions are revealed. The basic requirements, criteria of design of packing are allocated. The authors substantiate the importance of investing resources in the process of its creation. The influence of the color scheme of the package on the physiological and mental state of a person is characterized. It is important to take into account the emotional impact of colors on consumer decisions about buying goods. The place of neuromarketing in modern commodity science is determined, its significance is revealed and the main characteristics are formulated. The essence of visual merchandising is considered. The directions of further research on this topic are indicated. [ABSTRACT FROM AUTHOR]

In order to provide consumers with a good online shopping environment in the post- epidemic era, the impact of visual merchandising of street fashion brand online stores on consumers was explored. Based on the theory of consumer cognition and affection, the relationship between visual merchandising of street fashion brand clothing online stores and consumer purchase intention was studied and a theoretical research model was constructed. Literature research, survey questionnaires, expert interviews and statistical methods were adopted, and structural equation models were used to test the empirical results. Results show that the visual merchandising of street fashion brand clothing online stores has four characteristics, which are practicality, aesthetics, vividness and interaction. The visual merchandising of fashion brand clothing online stores promotes cognitive control, concentration and satisfaction of cognition and affection, among them, practicality has the highest effect on promoting satisfaction. Cognitive control and concentration positively affect satisfaction. Cognitive emotion has a direct influence on purchase intention. Visual marketing has a total effect and an intermediary effect in the influence of cognitive emotion on purchase intention. Practicality has the strongest overall effect and intermediary effect on purchase intention. [ABSTRACT FROM AUTHOR]

Este trabalho teve como objetivo analisar a importância dos elementos de visual merchandising (VM) na percepção dos consumidores, identificando se existem diferenças significativas quando os consumidores são segmentados por sexo, idade, escolaridade e faixa de renda. Para alcançar tal objetivo, realizou-se uma pesquisa de abordagem quantitativa, aplicando um questionário a 150 respondentes. A análise dos dados foi feita por meio dos testes estatísticos teste t de Student e ANOVA One-Way. Os resultados encontrados indicaram que os elementos de VM que mais apresentaram diferenças entre os grupos foram vitrine e cores, sendo tidos como mais importantes para mulheres, que têm até 25 anos, possuem ensino fundamental e recebem até um salário-mínimo ou entre um e dois salários. Alguns elementos, como fachada, acessibilidade, provadores e exposição dos produtos, não obtiveram diferenças significativas entre os grupos.