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Students are often concerned with, and advisors are often confronted with, questions about the best way to obtain the 150 hours required for CPA licensure in most states and jurisdictions. This research provides insight through an experiment in which CPAs in public accounting provide assessments about how actively their organization would recruit job candidates whose profile descriptions differ only as to how they met the 150-hour requirement. By manipulating, at seven levels, the independent variable describing the method by which a hypothetical student obtained 150 hours, the study indicates that, in general, CPAs tend to value more accounting-specific coursework leading toward a degree, preferably an advanced degree. The study also provides suggested courses of action for students who do not have the option of pursuing a graduate degree. [ABSTRACT FROM AUTHOR]

The website RateMyProfessors.com, established in 1999, has provided students with a means of providing publically available feedback on courses and faculty at institutions of higher education in the United States, Canada, England, Scotland and Wales (www.RateMyProfessors.com, 2008a). Due to the increased popularity of the website, academicians have investigated various issues of the online rating site. However, these studies did not answer several basic questions. In the present study, the authors seek to address the following five areas: student awareness / usage of the site, how they use the site, who do they rate, basis for their ratings, and perceived accuracy of the ratings on the site. The results are based on a sample of 152 undergraduate business students at a small regional university in the Southeast United States. [ABSTRACT FROM PUBLISHER]

The idea of country branding, while controversial, has gained broad acceptance and is actively practiced at the national and regional levels. A number of new research studies are indicative of the growing interest and importance of the topic. This article focuses on practical opportunities for South Africa to become more adept at using marketing communications to promote itself to critical international audiences. [ABSTRACT FROM AUTHOR]