1. WINNING OVER THE GEN Z: EMPIRICAL INSIGHTS INTO SOCIAL MEDIA BEHAVIOUR DURING TRAVEL.
- Author
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Pitanatri, Putu Diah Sastri, Witarsana, I. Gusti Agung Gede, Ni Luh Putu Kartini, Swandewi, Ni Kadek, and Pitanatri, Made Uttari
- Subjects
MASS media influence ,CONSUMER behavior ,TOURISM impact ,CONSUMER preferences ,TOURISM ,TOURISM marketing ,SUSTAINABLE tourism - Abstract
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- Published
- 2024
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