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This article investigates the technology acceptance factors in the context of information communication technology enabled agricultural extension services. Behavioral intention has always been a consequence of the technology acceptance model. The purpose of this study was to examine if the consequence of adoption be an economic benefit to the customer. It examines how these factors influence perceived economic well-being of such users. A stratified sampling procedure was adopted to obtain data from 325 valid responses from rural Indians using a structured survey instrument. A two step method was applied to analyse the data. First, the measurement model was calibrated for the reliability and validity of constructs. Then, the strength and direction of the hypothesized relationships were investigated by the structural model using structural equation modeling. Users of mobile application were checked for their perceived usefulness, perceived ease of use, subjective norm and attitude for their perceived economic well-being. These four factors, when regressed upon the perceived economic well-being using structural equation modeling predict that all but attitude is significant. This article improvises the extant technology acceptance model by replacing behavioral intention with a perceived economic well-being as a consequence. A consumer who perceives economic benefits is more likely to adopt an innovative product. Marketers can advertise the economic benefits so that the target customers adopt such technologies. By this research, the authors have identified a different outcome for perceived usefulness, perceived ease of use, attitude and subjective norm. A new relationship between the exogenous variables perceived usefulness, perceived ease of use,subjective norm and attitude and the endogenous variable perceived economic well-being is established by this study. Behavioral intention can be replaced by perceived economic well-being as the outcome in the technology acceptance model.

AbstractUnderstanding the channel-specific, post-adoption relational aspect in digital banking landscapes enables banks to refine their customer relationship strategies to acquire technology-driven benefits and improve bank customer relationships. The study aims to empirically assess the impact of a set of quality variables with word-of-mouth driving relationship quality (satisfaction and trust) that further strengthens bank-customer relationships. Using a stratified random sampling technique, the response of 370 mobile banking users was analyzed with PLS-SEM for the confirmatory analysis and then a configurational method was applied employing a fuzzy-set qualitative comparative analysis. The findings indicate, that customers satisfied with quality aspects cultivate trust as a relational quality in mobile banking services. Further, the study found relevant configurations of significant antecedents that need to be prioritized in fostering bank-customer relationships through mobile banking. [ABSTRACT FROM AUTHOR]

A foodie's review about a restaurant will be persuasive as it is an extension of the self-internal consistency emanating from his lifestyle. Narcissism plays a psychological driver and moderates the effect of lifestyle. The purpose of this study is to empirically test the mediating role of proselytization and the moderating role of dietary plan and narcissism on the relationship between lifestyle and affective commitment. Snowball sampling technique from an informal sampling frame was used for data collection. The effect on proselytization is strong for low narcissism in the vegetarian dietary plan, and high narcissism in the non-vegetarian dietary plan condition. The marketing implication is that restaurants and eateries in the hospitality sector should offer foodie reviewers consumption opportunities at debut of new dishes. [ABSTRACT FROM AUTHOR]

Understanding relationships between stress, resilience, mental wellbeing, and task-performance is critical for success in today's sustainable workplaces. Thus, we aimed to analyse and develop a management framework to deal with this criticality. Inspired by Salutogenesis theory – prioritizing positive variables over the absence of negative ones, our emphasis was on resilience and mental wellbeing for stress management and improving task performance. Data from 445 employees was collected by a survey instrument employing standardised scales. Reliability and validity of constructs were established through the measurement model, while the structural model tested the strength of the relationships. Low stress and high resilience were identified as having a strong effect on mental wellbeing, which in-turn improved task-performance. This study highlights that resilience and mental wellbeing, in addition to stress management, significantly improves task performance for sustainable workplaces. [ABSTRACT FROM AUTHOR]

To meet the needs of the growing population, the extraction capacity has outdone the regeneration capacity of renewable sources. So, the adoption of sustainable methods to generate energy should be seriously taken into consideration. However, the energy sector is facing numerous hurdles in implementing sustainable methods of producing clean energy. Existing research has identified a few factors that hinder the execution of sustainable energy development in South Asian Low and middle income countries (LMICs), but lacks a systematic investigation and is unable to decipher any causal relationship between the factors and their importance. This paper identifies the key factors that are being faced by the energy sector in the achievement of sustainable energy using existing literature and uses a Fuzzy Decision-making trial and evaluation laboratory (DEMATEL) to quantify the cause-and-effect relationship between the challenges. The results found were classified into financial factors, Operational Factors, and technical factors that were the key factors that act as a hurdle in the accomplishment of sustainable energy. [ABSTRACT FROM AUTHOR]

The study conceptualizes and empirically investigates an integrative relationship between brand engagement, brand loyalty, overall brand equity (OBE) and purchase intention contrary to the existing studies, which help to understand only a one-to-one relationship among any two of these four brand-building factors. The conceptual model representing integrative relationship among the four brand-building factors is studied using structural equation modeling. Data was collected from 241 respondents by administering a twenty-one item questionnaire in the context of mobile phone brands. The findings show that brand engagement is a strong predictor of brand loyalty which leads to OBE which results in purchase intention. The study indicates that in the integrative setting, brand loyalty mediates the relationship between brand engagement and OBE, and OBE mediates the relationship between brand loyalty and purchase intention. Further, brand loyalty and OBE serially mediate the relationship between brand engagement and purchase intention. [ABSTRACT FROM AUTHOR]

This research seeks to determine how certain service attributes of e-commerce might be integrated by partitioning those attributes into distinct components. Prior studies solely focused on the cognitive elements of utilizing the service features of an online store. This is the first study of its sort to quantify the utility of each service attribute. A focus group method is employed to examine the crucial e-service qualities and classify them into desired levels. This is a prototype combination of eservice attributes using orthogonal design with SPSS software, this gives a heuristic combination of e-service qualities. Conjoint Analysis, a practical method for identifying the underlying set of features that the user values most, is used for further analysis. Businesses that are able to combine the variety of available eservice features will enhance website usability and, as a result, offer a more satisfying client experience, giving them a competitive advantage. The latest research provides valuable input in designing and altering existing websites. The choicebased conjoint analysis is used to create the optimum value proposition for the service characteristics of online stores. Our findings demonstrate that the respondents considered Payment Option, Shipping option, and convenient exploring as the three most important attributes (in the descending order of the range of part-worth value). Within the attribute of Payment Option, the shipping option of COD is considered the most important feature. The customer choice set, which includes generating shopping categories, guest checkout, free shipping, and cash-ondelivery option, delivers the maximum value, according to the findings. [ABSTRACT FROM AUTHOR]

This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaurant diners. This integrative relationship has been identified with the framework of the theory of planned behavior. Data was collected from 302 Indian customers of casual dining restaurants. Proposed theoretical relationships were tested with confirmatory factor analysis and structural equation modeling. The findings suggest that BE directly results in ATL (t = 3.31, p < 0.001), BHL (t = 3.33, p < 0.001), and OBE (t = 3.33, p < 0.001) but does not directly lead to WOM (t = 1.52, p = 0.13). BHL does not result in WOM (t = 1.82, p = 0.07) and OBE (t = 0.36, p = 0.072), and OBE does not influence WOM (t = −0.50, p = 0.62). ATL directly affects BHL (t = 6.01, p < 0.001), OBE (t = 4.93, p < 0.001) and WOM (t = 5.08, p < 0.001) but plays a stronger role as a mediator for relationships between BE and BHL (95% CI: 0.069–0.361), BE and OBE (CI: 0.056–0.316), and BE and WOM (95% CI: 0.065–0.487). Thus, this study's overall result indicates the role of brand engagement in building ATL, which leads to BHL, WOM, and OBE in the context of diner restaurants. [ABSTRACT FROM AUTHOR]

In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand equity and purchase intention. A two stage analysis was done on data collected from 548 respondents through a self administered questionnaire. In the first stage the measurement model was checked for reliability and validity, while in the second one, the strength of the relationships was ascertained in the structural model. The study enables an in-depth understanding of the antecedents of brand equity. It provides valuable theoretical insights on the determinants of brand equity formation. At the same time, it explores the effect of socio demographic variables like gender and usage. Brand love and overall brand equity mediate relationships. This study proposes a new branding model by simultaneously integrating variables that have been previously researched upon; brand love, brand experience, overall brand equity and purchase intention as one comprehensive model. This paper confirms that brand love and brand engagement are second order constructs and important brand mix elements. Brand engagement and brand love relationship is moderated by usage and gender. [ABSTRACT FROM AUTHOR]

Technology acceptance was theorized in 1986 and has been in use since then. This research applies the same model in the study of mobile based agricultural extension services and tests its validity. The model stands out even after thirty years. The conceptual framework underlying the study was based on the Theory of Planned Behavior. Structural Equation Modeling was used to confirm a proposed mobile based agricultural extension services acceptance model based on Technology Acceptance Model (TAM). Perceived usefulness, perceived ease of use determines the attitude and behavioural intention for mobile based agricultural extension services in India. This paper examines the benefits of mobile based AES for farmers. [ABSTRACT FROM AUTHOR]