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In Chapter 5, Carla Langella and Rosanna Veneziano illustrate the training and organizational model proposed by CLab Naples, through the presentation of a training path, and its actors, tools and innovative approaches. The chapter delves into the theoretical framework that animated the birth of CLab Naples and the path that led to the generation of its training model, together with the definition of innovative entrepreneurial areas, the cross-pollination that characterized teaching practices, and the collaboration between students, tutors, mentors, entrepreneurs and institutions. The authors also return to the centrality of the CLab’s cultural values, which are a constraint and a resource for entrepreneurial practices and the training project.

Our research explores new perspectives of food design through a multidisciplinary and collaborative process that interprets the concept of conviviality by providing an experience of interaction with food focusing on narrative and evocative components that become tools of territorial valorization, of resources and know-how. Many designers investigated food design topic by attributing aesthetic and formal values and critical and speculative elements to the food. The work aims to explore the expressive and functional levels of food, implementing its “emotional features” and consolidating the connection between senses and behaviour. The main results obtained are the development and test of narrative and taste tools, generated by the collaboration with a starry chef and users, to create a dining experience linked with territorial identities and memories, exploring new interactions. The connection between the project and food has evolved and enriched of themes that go beyond the need to feed and therefore transforming, cooking and eating meals by attributing to the food aesthetic and formal values, but also critical and speculative. (Finessi, 2013) The paradigm change that occurred in the last two decades has led to consider food as an object (Giuxè, 2020), focused on the observation of the changes in convivial habits, has spawned new project fields and new alliances between skills, disciplines and community. The actions of the project are able to strengthen the expressive and functional levels of food, implementing its “emotional features” and consolidating the connection between senses and behaviour.

The paper describes a colour experience approach transforming visual images into geometric, tactile and emotional inputs. The aim of the project is to create a colour code that may enable partially sighted and visually impaired persons to perceive, by means of a haptic exploration, the sense of colour, giving it a symbolic and tactile representation through a language that goes beyond idioms and cultures. Through an empathic relationship with the object and the perception of shapes and textures, the colour can be imagined together with the emotion it may convey. Following the principles established by Munsell – HUE, VALUE and CHROMA, the Colour Code was actually born out of the Braille Code, based on the composition of the six dots enclosed in a square, from which to develop specific geometric shapes, which are assigned certain values and characteristics. The Colour Code can be reproduced on different media and in various sectors: in furnish- ings - in order to identify the objects that surround us in our daily lives; in clothing, with a labelling system giving visually-impaired persons the possibility to be autonomous in choosing a garment; in education, through 3D illustrations that may help children learn to match colours to objects; in illustration, reproducing works whose chromatic composition could not be otherwise perceived. This approach based on dialogue and on the listening experience, in collaboration with non-profit associations, blind people and experts, helps understanding the other, conveys values, and leads towards social change and social integration.

Il Certificato di Registrazione allegato di un veicolo è emesso per il Disegno o Modello Comunitario registrato descritto di seguito. I dati corrispondenti sono stati iscritti nel Registro dei Disegni e Modelli Comunitari.

Il Certificato di Registrazione allegato è emesso per il Disegno o Modello Comunitario di un veicolo registrato descritto di seguito. I dati corrispondenti sono stati iscritti nel Registro dei Disegni e Modelli Comunitari.

Deposito di Disegno o Modello Comunitario di un veicolo

Il Certificato di Registrazione allegato è emesso per il Disegno o Modello Comunitario di un veicolo registrato descritto di seguito. I dati corrispondenti sono stati iscritti nel Registro dei Disegni e Modelli Comunitari.

The paper aims at describe the design methodology for the development of new products through a creative process, shared with different actors. The research is aimed at the development of new automotive concepts and specifically to an ergonomic and eco-friendly seat for a vehicle for future urban mobility. The application procedure is derived essentially from the study and synthesis of ergonomic principles, from which it is legitimized through laboratory tests. The ergonomic software in virtual environment has demonstrated the high level of the scientific basis, at the same time validated by full regulatory and technical compliance. The Scientific methodology goes from the concept sketches, evaluated with weighted product design techniques, to the 3D CAD and CAS models and to the Virtual Prototype immersed in the environment for Ergonomics studies; it can be applied in the automotive industry. The operating methodology was achieved through the following steps: the first step was CAD components modelling (from the sketches to the 3D parts); then, the CAS validation (the style is evaluated by dedicated tools for shapes quality); design and validation of a "configurator" of the virtual prototype (CAD/CAS Model) of the project seat (in order to set different solutions according to the specific requirements) and ergonomic validation through the use of "virtual human models", for testing comfort of different percentiles based on a sample population database. The research team have designed a seat aiming at the optimization of the postural comfort through the use of specialized software, CAS/CAD and Ergonomic Control. Thanks to the fundamental anthropometric notions it has been possible to design a profile that allows continuous contact of the manikin to fourteen cushion cylinders to ensure a uniform pressure distribution, functional to optimal comfort. It has been developed a seat which optimally accommodates the entire user population (5 percentile female - 95 percentile male). The lumbar support area was obviously connected and linked naturally to the new cervical and dorsal surface of the backrest. During the project development the sinking between virtual mannequin and fourteen cylinders/cushions for both seat and backrest has been identified, defining the dimensioning of cylindrical cushions the choice of material (polyurethane foam/pelprene). As a result, their density have been differentiated depending on the position inside the seat, in order to obtain the maximum passenger comfort without having to adjust the seat, through the knowledge of IRA parameter (Sinking Resistance Index). The particularly compact design of the seat will allow wider room for the rear passengers. The seat, fully recyclable and dismountable, will encourage recycling at end of the product life. The lightness of the structure and cushions will reduce overall weight limiting CO2 emissions. In the event of an accident the overall reduction in weight, with regard to the safety testing of future Euro NCAP crash tests, will minimize whiplash injuries. The described methodology aims at the design of the seat which combines different studies and techniques concerning materials, geometries, human-product interaction, in order to reach the best concept in terms of comfort, style, working behavior, product life cycle.

Il paper analizza la problematica della malnutrizione e propone un sistema di prodotti e servizi per la salute e l’alimentazione destinato ai paesi in via di sviluppo. L’attuazione di strategie alternative e sostenibili che vedono nelle popolazioni locali l’attiva partecipazione nelle fasi di approvvigionamento alimentare ha l’obiettivo di ridurre lo sfruttamento intensivo e la conseguente aridificazione del terreno e di salvaguardare la biodiversità. “Xerofood. Coltivate life” ha lo scopo di sviluppare buone pratiche di coltivazione ed è composto da una ‘serra’ che agisce come un sistema conservativo, ottimizzando e rendendo performativo l’ambiente di coltivazione, da un materiale geotessile e da un servizio immateriale che promuove e sostiene il progetto attraverso un network. The paper analyzes malnutrition issue and proposes a product services system for health and sustainance oriented towards Third Countries. Nourishment is a topic of great interest. It is urgent to expand the food reserves for growing populations requires. Based on agricultural production datas, the challenge is to imagine new strategies in order to increase productivity. The aim is to develop alternative and sustainable solutions that involve the local population in the food management reducing the desertification. The project originates from a reflection on the causes of malnutrition of populations in third countries. Today 1.02 billion people are estimated to be malnourished, meaning that almost one sixth of the overall world population suffer from hunger. The study focused mainly on the life conditions of people living in Sub-Saharan Africa, where the use of the cassava is quite widespread. The cassava is a highly-productive tuber with excellent adaptability to the environment whose use is closely linked to the spreading of Kwashiorkor, a childhood disease caused by an unbalanced diet with a high protein content but poor in vitamins, proteins and minerals. The aim of the project is to create a system of material and immaterial products supporting the spreading of good breeding practices. The project is comprised of a greenhouse which, like in a conservative system, optimises the breeding environment and makes it performing, and of an immaterial service which supports the project through a network. Inspiration for Xerofood came from succulents, whose internal structure and outer surface enable them to survive in xeric environments by retaining water inside special parenchymal tissues and reducing water losses through transpiration. The XeroFood system is made up of modules of different sizes to suit various breeding patterns and layouts which can be tailored to the needs of the target village. Through the cooling of its components, the system ensures low levels of moisture and internal temperature. Succulent plants are a source of inspiration in Xerofood project. They, can survive in inxeric environments thanks to their internal structure. The XeroFood system, composed by variable modules , can realize different configurations and farming layouts, and satisfy the community needs. Its working principle guarantees a low temperature and humidity level by the cooling action of the elements that compose the greenhouse. The service accompanying the product aims at promoting the online project and to support it through the active involvement of the virtual community. The service includes a seed-collection system targeted to the populations of third countries involved in the community and which ends with the donation of the FreeSeed kit containing the seeds and information necessary for breeding. The format is that of a cultivation game through which to collect seeds while supporting actions for the protection of plant biodiversity.

The paper aims to describe the design tools for the enhancement of territorial capital through a case history that experiments a creative process, shared with different actors, for the development of new products in the cosmetic field. The design is able to activate strategic actions, to enhance the know-how, to optimize the knowledge networks and create sharing processes that enable the development of complex scenarios to configure new goods and services. The methodology used has developed a creative ecosystem where multidisciplinary skills have given rise to a constructive dialogue to lead all the phases of the design process. The paper reports the case study Helementa case study: thermal cosmetic products. A draft design for cosmetics, in which the design is the tool for the exalt of the territorial capital and the activator of sharing and know-how exchange dynamics.

The paper analyzes the social landscapes that arise from the spontaneous configuration of groups that mingle with each other following the instinct of survival and a state of emergency, which configure no longer linear country borders but fluid ones. In this context a form of widend multicultural social typology emerges, where the human dignity is founded on acts of solidarity that lead to radical changes.

The aim of the paper is to describe a design methodology in the area of innovation design highlighting the importance of sharing strategies, methods and listening practices to be implemented at specific stages in the project's development. The ability of creative systems to generate product or process innovation and to integrate creativity and know-how in the products is the necessary condition to promote design activities and the following competitive dynamics able to meet the needs of the ever-changing world of consumption. The presence of universities, defined as “engines of innovation” (Florida et al. 2002), in complex production territories can establish close links between local development and intellectual capital and generate innovation processes. The interaction of and exchange between different competencies (universities, enterprises, institutions, users) makes up the environment where to formulate, share, design and test the demand for research-led innovation. Starting from the Design Thinking approach, the paper puts forward a methodology for the development of activities that may generate innovation, giving a crucial role to the "open listening" stage meant as the experimentation of an open, equal listening model provided with specific tools.

Il brevetto è stato sviluppato nel progetto Xerofood nell’ambito delle attività del Laboratorio di cooperazione internazionale, Ideas for Peace Lab, realizzato presso il Dipartimento IDEAS della SUN. Inventori: Ester Coppola, Mario Montanino, Patrizia Ranzo, Rosanna Veneziano.

Il brevetto è stato sviluppato nel progetto Landscape Cosmetics Helementa Glocal Thermal Therapy nell’ambito della convenzione tra il Dipartimento IDEAS e l’Azienda Prodotti Cosmetici Termali (S.r.l.).

Doing for peace. Design e pratiche per la cooperazione internazionale, si riferisce al lavoro di ricerca svolto all’interno del Laboratorio Ideas for Peace del Dipartimeno IDEAS (Industrial Design, Ambiente e Storia) della Seconda Università di Napoli, allo scopo di portare un contributo teorico e pratico, in termini progettuali, nel campo della cooperazione internazionale e della gestione delle emergenze umanitarie. Il tema del "World Design" viene proposto come approccio orientato alla costruzione di strumenti progettuali per affrontare le tematiche del design sociale. Nel testo sono raccolti numerosi progetti, che affrontano specifiche tematiche come “l'approvvigionamento e risparmio delle risorse” e "i sistemi di servizi e prodotti per l’emergenza, la salute e l’alimentazione; le sperimentazioni progettuali sono state sostenute da numerosi attori che operano nel terzo settore e alcuni progetti sono stati oggetto di brevetti e premi.

Organised by: Cranfield University The paper aims to describe a design methodology in design strategy and design services sectors, it highlights the importance of designing new models of production and distribution in the fashion driven sector. In complex industrial systems you have passed from a “product oriented” concept to a “costumer oriented” one. This strategy focuses on customization of the production and distribution mechanisms that increase globally competitiveness. In the "network society" defined as a social network that spreads through the network logic and which is powered by information technology, it emerges a new form of communication based on horizontal networks of communication. Mori Seiki – The Machine Tool Company