316 results on '"Veloutsou, Cleopatra"'
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2. Guest editorial: 30 years of brand relationship research
3. Enlightening the brand building–audience response link
4. On the antipodes of love and hate: The conception and measurement of brand polarization
5. Reflections on brand communities academic research
6. Correction to: Enlightening the brand building–audience response link
7. Negative Online Brand Engagement Scale Development Process: An Abstract
8. Brand Polarization Scale Development: An Abstract
9. Charting research on international luxury marketing: where are we now and where should we go next?
10. Brand Polarization Scale Development: An Abstract
11. Negative Online Brand Engagement Scale Development Process: An Abstract
12. The experience – economy revisited: an interdisciplinary perspective and research agenda
13. Augmenting brand community identification for inactive users: a uses and gratification perspective
14. New challenges in brand management
15. Models for brand relationships
16. Digital ecosystem and consumer engagement: A socio-technical perspective
17. Brand negativity: a relational perspective on anti-brand community participation
18. Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
19. Creating and managing participative brand communities: The roles members perform
20. The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands
21. Brands as relationship builders in the virtual world: A bibliometric analysis
22. An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice
23. Managing the consumer-based brand equity process: A cross-cultural perspective
24. Unveiling heterogeneous engagement-based loyalty in brand communities
25. I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
26. The determinants of personal luxury purchase intentions in a recessionary environment.
27. Latest research on brand relationships: introduction to the special issue
28. The Usefulness of Brand Polarization to Various Parties: An Abstract
29. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract
30. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract
31. Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract
32. The Role of Online Social Interaction in the Recommendation of a Brand Community
33. Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China
34. Working Consumers as Cocreators of the Brand Identity and the Brand Community Identity: An Extended Abstract
35. The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
36. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract
37. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract
38. Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract
39. The Usefulness of Brand Polarization to Various Parties: An Abstract
40. The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach
41. Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features
42. Company Initiated Communities of Fantasy and Brands as Relationship Builders
43. Materiality of Online Brand Community
44. The Role of Online Social Interaction in the Recommendation of a Brand Community
45. What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands
46. Working consumers: Co-creation of brand identity, consumer identity and brand community identity
47. Conceptualising and Operationalising Respect in Consumer-Brand Relationships: An Abstract
48. Special Session: Brands through our Senses: An Abstract
49. Self-presentation, privacy and electronic word-of-mouth in social media
50. The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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