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What could be more fundamental to management, or more difficult, than motivating people? After all, a manager, by definition, is someone who gets work done through others. But how? A typical recipe for motivation calls for a mixture of persuasion, encouragement, and compulsion. Yet the best leaders, we suspect, need no recipe: They get people to produce great results by appealing to their deepest drives, needs, and desires. And so we discovered when we asked a dozen of the world's top leaders to describe how they each meta daunting challenge in motivating an individual,a team, or an organization. Their answers are as varied as human nature. Some of the leaders appeal to people's need for the rational and the orderly: Mattel's Robert Eckert emphasizes the reassuring power of delivering a consistent message, and HP's Carly Fiorina focuses on facing hard truths and setting step-by-step goals. Some, like celebrated oceanographer Robert Ballard, Pfizer CEO Hank McKinnell, and BP America president Ross Pillari, see the powerful motivating effects of asking people to rise to difficult challenges. Others focus more on the human spirit, appealing to the desire to do something, as BMW's Chris Bangle puts it,"rare, marvelous, and lasting." And quite a few inspire through example, as Dial chairman Herb Baum did when he donated $1,000 from his bonus to each of the company's 155 lowest-paid people. "If you draw the line on your own greed, and your employees see it," he says, "they will be incredibly loyal and perform much better for you. "And he has the numbers to prove it. "Right now," he adds, "we're experiencing our lowest level of attrition in 11 years, and we're tracking toward another banner year because people are happy." [ABSTRACT FROM AUTHOR]

The article presents leadership and management advice from Chauncey Veatch of Coachella Valley High School in Thermal, California. Veatch was named 2002 National Teacher of the Year. Veatch pays particular attention to the concept of motivation in leadership. Veatch tells the story of a particular student, a migrant Hispanic from a family of modest means. According to the author, the student was able to be motivated by his teacher celebrating the gifts he brought to the classroom. Details related to how the student came to understand the concept of "separation of powers" as it relates to the United States governments are reviewed.

The article presents the views of Chauncey Veatch, a former U.S. Army-turned teacher at Coachella Valley High School in Thermal, California, on the teaching profession. According to Veatch, teaching is a noble profession, a calling and not a job. He believes that his attitude and principles drive him toward the teaching career. He recommends that to be effective in the teaching profession, a teacher must learn to understand and know the personalities of every student.

The article discusses the advantages of the different languages spoken in the United States. Learning different languages can help strengthen the national security. Teaching students with bilingual education can help them compete in the global economy. Other languages can help enrich the life of citizens.