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Tellme is a new user research tool that connects qualitative user feedback to quantitative product data in business-to-business environments. The concept consists of a mobile application and a dashboard. Through the mobile application qualitative user feedback is obtained during prolonged use of products. This feedback is connected to the quantitative product data of these products (data logging) and shown real-time to the design and development team via a monitoring dashboard. As such the development team can not only empathize with the users they are designing for, but also immediately address the obtained feedback during development. This increases the probability that the end- product will fulfil the end-user’s needs and expectations. In this paper we will first discuss our motivation to develop Tellme. We will give an overview of existing tools and methods related to Tellme. We will introduce Tellme and report a case where Tellme was used. We will conclude the paper by discussing its use in new product development processes.